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2012 casedr recognition

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  • 1. 1 Jumping Into the Digital Donor Recognition Pond Lynne M. Wester Director of Stewardship and Donor Recognition Yeshiva University
  • 2. Evaluation • What: Do you already have? • Why: Is it not working for you? • Why: Do you need an electronic recognition wall? • What: Can an electronic recognition wall do for you, that your current one can’t? COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 2
  • 3. Traditional COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 3
  • 4. The Whys • BIG WHY: B Current wall had become dated and was becoming too difficult to maintain and update every year. • BIGGER WHY: More control over the process and we wanted our wall to be more than just a list of names. • BIGGEST WHY: Costingtoo much money to update our old wall and needed to find a better way. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 4
  • 5. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 5
  • 6. Compromise! COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 6
  • 7. The Story • Its primary purposes are recognition of the basketball team captains, honoring the longstanding coach and an ongoing celebration of the Maccabees basketball team. • “We want a plaque that tells a story!” – Insert awkward pause COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 7
  • 8. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 8 Making the Case • The lively subject matter and the need to add content over time are a good match for electronic media. • Looking for an appropriate test case for digital recognition in Yeshiva's very tradition-driven culture. • Demonstrating that not every recognition story is best told through a hefty bronze plaque.
  • 9. Budget and RFP • This is the most MOST important part of the project. Your RFP will set the tone! • Your RFP should contain the following: • What you plan to do with your electronic recognition wall. • How you expect it to improve your fundraising goals, if any. • Be clear with who your donors are and how many you have. • How you plan to use the electronic recognition wall. • How you expect to interact with the maintenance of the wall (a web-based program that’s already been created or do you expect a personalized Content Management System that does exactly what you need to do?) • Be clear about what you expect during development and installation. What happens after the project is done. Ballpark figures for development, installation, maintenance and upkeep. • Overwhelm them with information when it comes to explaining your institution’s needs and desire to have a recognition wall that makes the most sense for you financially and concept wise. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 9
  • 10. TIPS • Engaging all the teams that will be involved in a project - marketing, IT, facilities, and other outside resources related to the success of the project - must happen early. • Many people lose momentum trying to perfect content by committee before getting into context with the display. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 10
  • 11. Standard Choices COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 11
  • 12. Displays COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 12
  • 13. Reality COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 13
  • 14. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 14
  • 15. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 15
  • 16. COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 16
  • 17. Intro Screen COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 17
  • 18. Donor Recognition COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 18
  • 19. History COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 19
  • 20. Search! COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 20
  • 21. Calendar COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 21
  • 22. The Whole Truth and Nothing But the Truth • Do-overs • Downsides to an electronic wall • Life after the unveiling COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 22
  • 23. Questions? Comments • Lynne Wester • wester@yu.edu • www.donorrelationsguru.com • Friend me on Facebook • Follow me on Twitter @donorguru COUNCIL FOR ADVANCEMENT AND SUPPORT OF EDUCATION 23

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