Event Rejuvenation: Using
Technology to Modernize Your
Events for the 21st Century
Lynne M. Wester
CASE
@donorguru
Road Map
• Needs are Changing
• Budgets are Changing
• The “WOW” Factor
• Technology is Pervasive
• Who’s Watching
• Who’s...
Design an event that
encourages guests to feel that
they are an essential part of
the University’s grand
vision, by balanc...
Too Much Looks Like Everything Else
Why Not?
TAKE A RISK
Repurpose
• Tchotchkes and other evils
• Florals
• Students
Eliminate Print
Change the Way you Invite
What if?
Do This:
Not That:
That extra something…
The Attendee Experience
Follow Up
• Questions??
• Comments??
• THANK YOU!
• Lynne M. Wester
• Wester@yu.edu
• www.donorrelationsguru.com
• Twitter- @donorgu...
2012 casedr event rejuvenationusing technology to modernize your events for the 21st century
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2012 casedr event rejuvenationusing technology to modernize your events for the 21st century

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2012 casedr event rejuvenationusing technology to modernize your events for the 21st century

  1. 1. Event Rejuvenation: Using Technology to Modernize Your Events for the 21st Century Lynne M. Wester CASE @donorguru
  2. 2. Road Map • Needs are Changing • Budgets are Changing • The “WOW” Factor • Technology is Pervasive • Who’s Watching • Who’s attending?
  3. 3. Design an event that encourages guests to feel that they are an essential part of the University’s grand vision, by balancing the old with the new, and the intimate with the global.
  4. 4. Too Much Looks Like Everything Else
  5. 5. Why Not?
  6. 6. TAKE A RISK
  7. 7. Repurpose • Tchotchkes and other evils • Florals • Students
  8. 8. Eliminate Print
  9. 9. Change the Way you Invite
  10. 10. What if?
  11. 11. Do This:
  12. 12. Not That:
  13. 13. That extra something…
  14. 14. The Attendee Experience
  15. 15. Follow Up
  16. 16. • Questions?? • Comments?? • THANK YOU! • Lynne M. Wester • Wester@yu.edu • www.donorrelationsguru.com • Twitter- @donorguru

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