Define your strategy:
1. Who is your intended audience?
2. Where is your audience?
3. Engage your audience in 3-4
platforms and cross-promote.
4. Continue to build relationships and
engage in conversation
•Great place for video marketing
•FREE Live Streaming
•Pre-interview keynote speakers for a conference,
viral invitation from alumni, dean or University
President or Official for reunion or homecoming
•Overlay ads are an excellent way of redirecting
users to your external website or to an online
event registration website where visitors can
buy tickets to your event.
•YouTube videos can be easily shared on
Facebook and other social media channels.
#2 Search Engine in the WORLD!
• Point out traditions
• Tell a donor story ie, the XYZ science building
• Share little known facts
• Share information about landmarks, buildings, and addresses
• Address questions
• Offer rewards and badges to encourage exploration of the
• Share traditions of the school
• Receive advice from alumni