Improve Your SEO by Mastering These Core Principles

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Discover how SEO tactics that win in the long run complement web-friendly business practices and core principles, and how to incorporate this approach into optimization strategies for changes in search results.

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Improve Your SEO by Mastering These Core Principles

  1. 1. #MozCon Lindsay Wassell • Keyphraseology Improve Your SEO by Mastering These Core Principles @lindzie • lindsay@keyphraseology.com
  2. 2. Stone Age
  3. 3. Iron Age
  4. 4. Industrial Age
  5. 5. Digital Revolution
  6. 6. Information Age
  7. 7. MARKETING
  8. 8. How do we reach our audience in the information age?
  9. 9. Information is the perfect product.
  10. 10. The Internet is the perfect medium.
  11. 11. Organic Search is the perfect channel.
  12. 12. How do we win in Organic Search?
  13. 13. Master These Core Principles
  14. 14. 4 INNOVATE DEDICATE EDUCATE ACCOMODATE 2 3 1
  15. 15. INNOVATE 1
  16. 16. Innovation wins the internet.
  17. 17. Kick Start Tip #1
  18. 18. #1Think like a product marketer. Web Page
  19. 19. What is a product?
  20. 20. Anything offered to a market to satisfy a want or need.
  21. 21. Anything offered to a market to satisfy a want or need.
  22. 22. Anything offered to a market to satisfy a want or need.
  23. 23. What is innovation?
  24. 24. A new method, idea, or product.
  25. 25. What is digital product innovation?
  26. 26. Apply a new method or idea to a digital product.
  27. 27. Kick Start Tip #2
  28. 28. #2Innovate your world. My database runs faster than yours.
  29. 29. Copywriters can Database Engineers can Web Designers can Information Architects can bring fresh perspectives make it run faster make it easier to understand use common language
  30. 30. The Internet Rewards Innovation
  31. 31. Search Engines Reward Innovation
  32. 32. DEDICATE 2
  33. 33. Focus on the user and all else will follow. - Google
  34. 34. Focus on your audience and all else will follow.
  35. 35. Kick Start Tip #3
  36. 36. #3 Care about your audience. It will show.
  37. 37. Dedication: Airbnb
  38. 38. Dedication: Moz
  39. 39. Dedication: King of Pops
  40. 40. EDUCATE 3
  41. 41. 1984
  42. 42. Information wants to be free. - Stewart Brand
  43. 43. Stewart Brand
  44. 44. There’s been too much stuff created which… Society did NOT have a need for that much of that kind of information! - Steve Wozniak, 1984
  45. 45. Steve Wozniak 1984
  46. 46. 1997
  47. 47. Now
  48. 48. Kick Start Tip #4
  49. 49. #4 Go bigger with your content. Stop publishing drivel.
  50. 50. Steve Wozniak 1984
  51. 51. Kick Start Tip #5
  52. 52. #5 Promote it like you mean it.
  53. 53. Informative: Stumptown Coffee
  54. 54. ACCOMODATE 4
  55. 55. The need for information crosses all borders. - Google
  56. 56. The need for information crosses all borders and boundaries.
  57. 57. Kick Start Tip #6
  58. 58. #6 Do better at accommodating your audience.
  59. 59. Apply the principles of Universal Design to your websites.
  60. 60. Information Access Barriers
  61. 61. And remember…
  62. 62. Robots are people, too.
  63. 63. Findability is key to accessibility.
  64. 64. Kick Start Tip #7
  65. 65. #7 Never, ever, forget about the robots.
  66. 66. #MozCon Lindsay Wassell • Keyphraseology @lindzie • lindsay@keyphraseology.com

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