What is Attention Economy “ ...in an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it” -- 1971, Herbert Simon
The shift is happening Minerals, volcanoes, sea water, chemicals Physics, chemistry, geology Molecular biology, physiology, ecology Life What do we get: The whole world demand a new way of thinking.
A conversation is more an exchange of attention than convey information.
In every conversation, the exchange of attention normally must be kept equal if one party or the other isn’t likely to lose interest.
“ How are you?” “ What do you do?” “ Where are you from?”
Illusory attention By setting up some expectations in advance, the speaker seems to be fulfilling each individual’s needs and paying attention personally to everybody. Illusory attention helps create an apparent equality of attention and it can go beyond that to create a feeling obligation on the listeners part. In some special circumstances, asymmetry exists between two parties of a conversation. Attention Illusory attention
Characteristics o f Attention Attention flows both ways Attention can be passed
When we surf the Internet, we leave traces . Sometime explicitly via bookmarking, rating and digging. But most often, implicitly
The Implicit Web is powered by clicks . Simply because our gestures and actions reveal our intent and reactions.
Typically, software that powers recommendation engines or search engines takes clicks, time and actions as inputs and feeds them into a sophisticated optimization algorithm. Usually, the algorithm assigns weights to different input parameters and then outputs a verdict – e.g. how much the user liked or disliked something.