Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

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Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

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Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

  1. 1. Busines 2 Business & Internet 4 Business Rostyslav Chayka founder Lviv Startup Club www.rchayka.com
  2. 2. Overview <ul><li>Importance </li></ul><ul><li>B2B Niches </li></ul><ul><li>B2B Marketing </li></ul><ul><li>What matter? </li></ul><ul><li>Business & Internet </li></ul>
  3. 3. B2B – B2B – B2B – B2B – B2B – B2C
  4. 4. B2B Niches <ul><li>Hard to understand </li></ul><ul><li>Resident access </li></ul><ul><li>SAP, Navision, 1C, Business intelligence </li></ul><ul><li>BitImpulse BAT, MagneticOne </li></ul><ul><li>Listen problems </li></ul><ul><li>People are happy to pay </li></ul>
  5. 6. B2B Marketing <ul><li>B2B Branding </li></ul><ul><li>Product development </li></ul><ul><li>Target audience </li></ul><ul><li>Pricing </li></ul><ul><li>Promotion </li></ul>
  6. 7. B2B Branding
  7. 8. B2B Product development <ul><li>Save costs </li></ul><ul><li>Produce revenue </li></ul>
  8. 9. Target audience <ul><li>Only decision makers!! </li></ul>
  9. 10. Pricing
  10. 11. B2B Marketing - $85 B (2003) <ul><li>Trade Shows/Events -- $17.3 </li></ul><ul><li>Internet/Electronic Media -- $12.5 </li></ul><ul><li>Promotion/Market Support -- $10.9 </li></ul><ul><li>Magazine Advertising -- $10.8 </li></ul><ul><li>Publicity/Public Relations -- $10.5 </li></ul><ul><li>Direct Mail -- $9.4 </li></ul><ul><li>Dealer/Distributor Materials -- $5.2 </li></ul><ul><li>Market Research -- $3.8 </li></ul><ul><li>Telemarketing -- $2.4 </li></ul>
  11. 12. Events
  12. 13. Internet media
  13. 14. Direct mail
  14. 15. Telemarketing
  15. 16. Promotion <ul><li>Decision making habits you customer base! </li></ul>
  16. 17. Sales person
  17. 18. What important?
  18. 19. Relationships matters!
  19. 20. Business & Internet <ul><li>Web – visit card </li></ul><ul><li>Web – dialog </li></ul><ul><li>Web advertising </li></ul><ul><li>Web sells </li></ul><ul><li>What next? </li></ul>

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