Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

Busines 2 Business & Internet 4 Business Rostyslav Chayka founder Lviv Startup Club www.rchayka.com

Overview
Importance
B2B Niches
B2B Marketing
What matter?
Business & Internet

B2B – B2B – B2B – B2B – B2B – B2C

B2B Niches
Hard to understand
Resident access
SAP, Navision, 1C, Business intelligence
BitImpulse BAT, MagneticOne
Listen problems
People are happy to pay

B2B Marketing
B2B Branding
Product development
Target audience
Pricing
Promotion

B2B Branding

B2B Product development
Save costs
Produce revenue

Target audience
Only decision makers!!

Pricing

B2B Marketing - $85 B (2003)
Trade Shows/Events -- $17.3
Internet/Electronic Media -- $12.5
Promotion/Market Support -- $10.9
Magazine Advertising -- $10.8
Publicity/Public Relations -- $10.5
Direct Mail -- $9.4
Dealer/Distributor Materials -- $5.2
Market Research -- $3.8
Telemarketing -- $2.4

Events

Internet media

Direct mail

Telemarketing

Promotion
Decision making habits you customer base!

Sales person

What important?

Relationships matters!

Business & Internet
Web – visit card
Web – dialog
Web advertising
Web sells
What next?

http://startup.lviv.ua	97
http://us1.campaign-archive.com	1
http://localhost	1

Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

by Lviv Startup Club on Jun 21, 2010

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Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business — Presentation Transcript