Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

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Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

Lviv Startup Club 10, Rostyslav Chayka, Busines 2 business

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  • 1. Busines 2 Business & Internet 4 Business Rostyslav Chayka founder Lviv Startup Club www.rchayka.com
  • 2. Overview
    • Importance
    • B2B Niches
    • B2B Marketing
    • What matter?
    • Business & Internet
  • 3. B2B – B2B – B2B – B2B – B2B – B2C
  • 4. B2B Niches
    • Hard to understand
    • Resident access
    • SAP, Navision, 1C, Business intelligence
    • BitImpulse BAT, MagneticOne
    • Listen problems
    • People are happy to pay
  • 5.  
  • 6. B2B Marketing
    • B2B Branding
    • Product development
    • Target audience
    • Pricing
    • Promotion
  • 7. B2B Branding
  • 8. B2B Product development
    • Save costs
    • Produce revenue
  • 9. Target audience
    • Only decision makers!!
  • 10. Pricing
  • 11. B2B Marketing - $85 B (2003)
    • Trade Shows/Events -- $17.3
    • Internet/Electronic Media -- $12.5
    • Promotion/Market Support -- $10.9
    • Magazine Advertising -- $10.8
    • Publicity/Public Relations -- $10.5
    • Direct Mail -- $9.4
    • Dealer/Distributor Materials -- $5.2
    • Market Research -- $3.8
    • Telemarketing -- $2.4
  • 12. Events
  • 13. Internet media
  • 14. Direct mail
  • 15. Telemarketing
  • 16. Promotion
    • Decision making habits you customer base!
  • 17. Sales person
  • 18. What important?
  • 19. Relationships matters!
  • 20. Business & Internet
    • Web – visit card
    • Web – dialog
    • Web advertising
    • Web sells
    • What next?
  • 21.