Transition from School to Work

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This is an example of a presentation I created for my boss at my internship. I didn't do any speaking but I helped put together this entire presentation with my boss. This shows that I understand how …

This is an example of a presentation I created for my boss at my internship. I didn't do any speaking but I helped put together this entire presentation with my boss. This shows that I understand how to use Microsoft PowerPoint. I also understand how to set up and clearly organize a PowerPoint for a speaking engagement. I'm also knowledgable in recruiting and searching and therefore I can help assist people in making the transition from college to career.

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  • 1. Transitioning from School to Work:
    What They Never Told You About Getting A Job
    Lynn Hazan
    President, Lynn Hazan & Associates, Inc.
    Executive Search Firm for Recruitment in Marketing and Communications
    Lynn@lhazan.com
    www.lhazan.com
    312-863-5401
  • 2. From Student …
  • 3. TO EMPLOYEE
  • 4. Return on Relationship Investment
    Career long relationships starting now
    SEVERE CANDIDATE SHORTAGE
    Trend will continue
    Shelby Story
  • 5. What do you want to do?Do you want to work in…
    Advertising
    Public Relations
    Marketing
    Interactive
  • 6. Reality Check-Candidates
    More candidates apply for all jobs
    Overqualified candidates seek lower level positions
    Stiff competition
  • 7. 21st Century Skills
    • Creativity & Innovation
    • 8. Critical Thinking & Problem Solving
    • 9. Communication & Collaboration
    • 10. Productivity & Accountability
    • 11. Leadership & Responsibility
    • 12. Technology Literacy
    • 13. Flexibility & Adaptability
    • 14. Initiative & Self Direction
    • 15. Social & Cross Cultural Skills
    • 16. Information Literacy
    • 17. Social Media Literacy
  • Who are YOU???
    Write your story in six words –
    The Hemmingway Challenge
    © 2011. Lynn Hazan & Associates.
  • 18. © 2011. Lynn Hazan & Associates.
    Anyone Can Tell a Story
    For Sale. Baby shoes. Never worn.
    Write down your story in SIX words
    Who are you TODAY?
  • 19. What makes you Special?
    What Makes you Unique?
    Why should I hire you?
    USE SPECIFICS &
    GIVE CONCRETE EXAMPLES
    © 2011. Lynn Hazan & Associates.
  • 20. What is your UPS?
    UniquePositioningStatement
    *Use this to prepare your resume’s summary statement
    © 2011. Lynn Hazan & Associates.
  • 21. A Timeline in Chocolate
    Present
    Past
    Future
    The job description is about the present
    The interview is about the future
    The resume is about the past
  • 22. In hiring, past performance is a good indicator of future performance.
  • 23. Resumes
    Highlight Accomplishments
    Quantify and Qualify as much as possible
    Case Studies/Stories
    Tell your story
    © 2011. Lynn Hazan & Associates.
  • 24. 10 Boilerplate Phrases That Kill ResumesAccording to career expert Liz Ryan
    Results-oriented professional
    Cross-functional teams
    Superior (or excellent) communication skills
    Strong work ethic
  • 25. 10 Boilerplate Phrases That Kill Resumes
    Met or exceeded expectations
    Proven track record of success
    Works well with all levels of staff
    Team player
    Bottom-line orientation
  • 26. Objective Statements:Why we don’t like them
    • Recent MBA/MSIMC graduate seeking position in social marketing that enables me to make a positive contribution to an organization.
    ______________________________________________
    • Looking for a position where I can build bridges from companies and their products to new and prospective customers
  • Summary Statements:
    The hook
    Make the reader want to learn more
  • 27. What is the purpose of an interview?
    Let’s brainstorm…
  • 28. ● Determine candidate’s fit for job
    ● Determine job’s fit for candidate
    ● 3 R’s: Resume, Rapport and Relationship
    ● Connect with corporate culture
    ● Progress to next steps to get hired
  • 29. Before the interview
    With company:
    1. Research: Website, LinkedIn, Facebook, Alumni
    2. Check out competition
    3. What is company known for?
    4. How do you fit?
  • 30. True Life Stories You Won’t Believe! Candidate…
    ●Asked for food
    ● Took off shoes
    ● Was sloppily dressed
    ● Swore 3 times
    ● Wore strong perfume- I almost passed out
    ● Knew nothing about our company
  • 31. Interview Protocol
    ●Know title and name
    ●Correct directions
    ●Mirror client
    ●Professional Dress
    ●Thank you letter within 24 hours
  • 32. Do’s & Don’ts of Interviewing:
    Do:
    ●Arrive on time
    ● Establish rapport
    ● Demonstrate by work and deed your fit
    ● Bring extra resumes & samples
    ● Show enthusiasm
  • 33. Don’t:
    ● Oversell yourself or be desperate
    ● Undersell yourself/sabotage yourself
    ● Go to an interview hungry
    ● Be haughty or arrogant/over confident
    ● Be too casual
    ● Turn statements into questions
    ● Lie!
  • 34. Tough Questions?-Not really
    Real interview questions--practice your answers!
    ●How do you resolve conflict?
    ●Describe a time when you had to work as part of a team. What was your role and what was the outcome?
    ●Describe your work ethic.
    ●Do you have any questions for me?
  • 35. Conversation and Dialogue
    • Be actively engaged
    • 36. Ask probing questions
    • 37. Yes/No answers = Conversation Killers
  • Frame the Process: Storytelling at its Best
    Problem or need
    Opportunity or challenge
    Strategies and tactics
    Results
    What you did with results
  • 38. Paired Share:
    Why you should hire me!
    Make it interesting.
    Time: 1 minute each
  • 39. Portfolio
    • Chronological order, most recent first
    • 40. Consider electronic portfolio – visualcv.com
    • 41. Writing samples: press releases, pitch letters, communication plans, newsletters, fact sheets, backgrounders
    • 42. Creative Samples: copywriting, art, design
    • 43. Spec Work
    • 44. Projects
    • 45. Add online
    © 2011. Lynn Hazan & Associates.
  • 46. Resume, meet Technology
    Keep resume on mobile device
    Add resume to LinkedIn as SlideShare presentation
    Create free Visual CV on visualcv.com or ceevee.com
    Online Portfolio
  • 47. Key to Networking
    • Build lifelong relationships
    • 48. Build within/outside companies
    • 49. Join professional associations, online social networks
    • 50. Build horizontally & vertically
  • Social Networking Options
  • 51. The C’s of Social Media
    -Content
    - Community
    - Connections
    - Conversation
    - Constantly changing
  • 52. Make Sure You Are Discoverable
    - Easy to contact from your LinkedIn page:
    Via email address
    Link to blog
    Phone number
    - So that hiring managers AND recruiters can find YOU
  • 53. Refresh your content
    regularly
  • 54. Invitation to join LinkedIn
    Dear Lynn,
    I look forward to meeting you and learning from your presentation tonight at the AMA meet up. I'd like to add you to my professional network on LinkedIn.
    Thanks, Patricia Sorenson
    Personalize
    your
    invitations
  • 55. Recommendations
    Get
    recommended
  • 56. Create your own group
    JOIN
    GROUPS
    Professional associations
    Alumni groups
  • 57. Professional Associations
    Charities and Causes:
    • Volunteer and get involved
    • 61. Networking
    © 2010. Lynn Hazan & Associates.
  • 62. Create Content on SlideShare
  • 63. Join the AMA LinkedIn Group
  • 64. Twitter
    Search for potential employers’ pages
    Follow them and participate in their conversations
    Post articles relevant to your career path
    Keep tweets appropriate and timely
    Build your personal “brand”
  • 65.
  • 66. Facebook
    Add a professional profile picture
    Delete inappropriate and/or unprofessional content from high school and college
    Fan employers pages
    Follow them regularly
    Keep in touch with former classmates- easy way to network
  • 67. Present Your Best Self
    Add content you feel comfortable showing your boss
    Block or delete inappropriate content
    Update regularly
    How visible do you want to be? [Privacy Settings]
    X
  • 68. Tip: Ping.fm
    Update your LinkedIn, Twitter and Facebook status with one click
  • 69. Online Job Boards
    Mass- decreasing effectiveness
    Niche- targeted- higher usage
    De facto
    Aggregators- capture jobs-increased use
    48
  • 70. © 2011. Lynn Hazan & Associates.
    Strategy for Job Search
    Set a goal-what kind of job
    Plan A, B, C
    Corp, Agency, Not for profit
    Do your Research
    Get active in organizations
  • 71. Where the Jobs Are
    • Agency: good point of entry, very competitive, internships very helpful
    • 72. Corporate: minimum 3-5 years’ experience, small departments
    • 73. Entrepreneurial Sector
    • 74. Non-profit: cause/issue-oriented
    • 75. Freelance: project-based
    © 2011. Lynn Hazan & Associates.
  • 76. WOW Project
    Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.
    © 2011. Lynn Hazan & Associates.
  • 77. Who are YOU???Think into Your Future
    Write your story in six words –
    The Hemmingway Challenge
    © 2011. Lynn Hazan & Associates.
  • 78. To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan & Associates:
    Clearly print your name and email address on the sign up sheet!
  • 79. Register for FREE at:
    Mylynnhazancareer.com
  • 80. Find Lynn Hazan & Associates on:
    • Twitter: lynnhazan
    • 81. LinkedIn: Lynn Hazan
    • 82. Facebook: Lynn Hazan
    • 83. SlideShare: Lynn Hazan
    • 84. EzineArticles: Lynn Hazan
    55 E. Washington St.
    Suite 715
    Chicago, IL 60602
    312-863-5401
    lynn@lhazan.com
    www.lhazan.com