Naming for Information Management Product Golder Associates Limited

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Favorites, Groups & Events

    Naming for Information Management Product Golder Associates Limited - Presentation Transcript

    1. Naming for Information Management Product Golder Associates Limited PREPARED BY LUZ DESIGN + COMMUNICATIONS MONTRÉAL, APRIL 11 2008
    2. R POSITIONING lINE/SlOGAN POSITIONING Screen-based MAP PRODUCT is wireless mapping software that puts you in control of your data, Your map, your way. anywhere, anytime. You can therefore enter new data, change and manipulate existing data, and produce updated maps as your needs change, without the delays and costs associated with intermediary services. KEY MESSAGES & BENEFITS R In the field, on the road or in your office, this MAP PRODUCT gives you total control over your data and maps. You get the most up-to-date information, presented in the most easily understood visual format. Plus, you can enter new data, mine your data and try out various scenarios with just a few clicks of your mouse, without ever having to ask GIS to “get involved.” RESUlTS: R RConvenience: all the mapping tools you need at your fingertips, anywhere, anytime. ROwnership: when it comes to your maps and data, you call the shots. RSpeed: no delays in contacting GIS and waiting for a response. Results are instantaneous, to save time in mission-critical situations. RProductivity: with fewer delays, you can accomplish more in less time. RFlexibility: no need to coordinate your schedule and needs with third parties. RCost savings: reduction in mapping services and delays yields real savings in budgets and timetables. RClient satisfaction: quicker turnaround with higher-quality answers translates to a more satisfied client. REnvironment: significant reduction in paper. Most maps can be consulted on screen, and e-mailed from one screen to another. Instead of printing everything, print only the maps you absolutely need.
    3. Names selected from client’s list Globelink Your map, your way. Positives: Negative: “Link” connects user to “globe” with no intermediary. No distinctive identity: could be shipping company, telecom, financial services, etc. Likely widely used already.
    4. Names selected from client’s list PAPYRUS Your map, your way. Positives: Negative: Weds high-tech product to its heritage of early maps. No sense of what the product does. Easy to say and to remember.
    5. New suggested names geographer Your map, your way. Positives: Negative: Obvious connection with product and its uses. Less than electrifying. Places user in the driver’s (geographer’s) seat: “one who ‘writes’ the earth.”
    6. New suggested names Orient Your map, your way. Positives: Negative: Links to past and to exploration, through a now anachronistic word. Refers to the EAST in French. Easy to say and remember. Verb, “to orient”, also positive: enabling user to place and position data. Possibility for strong visual identity.
    7. New suggested names Orientis Your map, your way. Positives: Links to past and to exploration, through a now anachronistic word. Easy to say and remember. IS for Information System. Verb, “to orient”, also positive: enabling user to place and position data. Possibility for strong visual identity.
    8. New suggested names Carter Your map, your way. Positives: Negative: Root word (“cart”, “chart”) suggests “map,” while also No technical component to name. suggesting mobility. Proximity to person’s proper name makes it easier to brand: “Trust Carter.”
    9. New suggested names AirCarta Your map, your way. Positives: Negative: Combines mobility (“air”) with mapping (“carta”). Potential confusion with Apples’s “Airport’ and “Encarta”
    10. New suggested names Cartograf Your map, your way. Positives: Negative: Obvious connection with product and its uses. Less than electrifying. Places user in the driver’s (geographer’s) seat: “one who ‘writes’ the earth.”
    11. New suggested names Cartografer Your map, your way. Positives: Negative: Obvious connection with product and its uses. Less than electrifying. Places user in the driver’s (geographer’s) seat: “one who ‘writes’ the earth.”
    12. New suggested names Outland Your map, your way. Positives: Negative: Suggests the outback, and work in the field. No obvious connection with technology or mapping.
    13. New suggested names Outdraw Your map, your way. Positive: Negative: Similar to “Outland,” though with a stronger connection to No obvious connection with technology or mapping. mapping (“draw”). “Out” also suggests competitive advantage (“outperform”), as well as speed (Western theme: whoever draws his weapon faster will be the survivor).
    14. COMPlETE lIST OF NAMES SUGGESTED Eudaimonia DynoMap Orientis Proon DynamoMapping Carter optorex Sagacity AirCarta Gateway ClearArch Cartograf Horizon Golder Internet Cartografer Mapping NavMap Outland Golder Mapping SPRINT Outdraw Service GLOBAL ParaMap YourMapper GlobeLink AdaptaMAP Geo LINK MapGeneris Earth Connect VECTOREE DaTAG G-SAT OMEGA Modulix... Portolan (Mapping Solution) AMERIGO MapAround NEC+ Mapper MishMash MapIT GeoPortal Papyrus Mapper RE:MAP Platypus Youmap iMAP GeoShare Mappa gMAP Alliance DatHelp GeoGrapher Keystone Outmap Orient Names in red: already used for similar product
    15. Possible images related to the product

    + Annie Annie , 7 months ago

    custom

    322 views, 0 favs, 0 embeds more stats

    Naming for Information Management Product
    Golder A more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 322
      • 322 on SlideShare
      • 0 from embeds
    • Comments 0
    • Favorites 0
    • Downloads 3
    Most viewed embeds

    more

    All embeds

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories