Apple vs. Sony
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Apple vs. Sony

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Sony vs. Apple

Sony vs. Apple

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Apple vs. Sony Apple vs. Sony Document Transcript

  • . yrammuS )pu pmuJ( , ) ( gnisucoF tcejorP . ” ”, , . 8002 , 5002 , eulaV dnarB dnarbretnI . ,)%2.61 RGAC( ,)%0.3- 01( , , 01 . ) ( 0102 1002 , 0102 9002 ’gniknaR labolG tseB‘ dnarbretnI ■ , , , )dniM fO poT(MOT , , , egamI dnarB ytiuqE dnarB . , ytiuqE dnarB ygetartS noitazilativeRdnarB ) ( , , ■ 5% 34 , 2010 29 Sony : 2009 , 2010’s TOP Risers 37% 17 , 2010 20 Apple : 2009 Best Global Brands 2010 ■ Interbrand Sony Apple
  • 194,91 815,71 986,71 358,61 961,61 13.2% 19 91 12 12 02 341,12 334,51 427,31 730,11 031,9 16.2% 17 02 42 33 93 653,11 359,11 385,31 709,21 596,11 -3.0% 34 92 52 52 62 RGAC VB 0102 9002 8002 7002 6002659,41 355,21 648,01 013,8 473,6 )m$(eulaV dnarB02 12 52 43 24 gnusmaS] [589,7 178,6 455,5 613,5 464,5 )m$(eulaV dnarB14 34 05 05 94 elppA457,01 957,21 351,31 998,31 500,51 )m$(eulaV dnarB82 02 02 12 02 ynoS 5002 4002 3002 2002 1002Brand Value Best Global Ranking 2001~2010 ) Interbrand
  • . mroftalP noitargetnI lacit reV SOi ,senuTi eciveD duolCi , duolCi 1102 . “Market-driving” Seeing differently - ot netsiL Sensing,Forward - sucoF Segmentation Strategy - Destroy Industry segmentation, marketing,Marketing Strategy - Revolutionary , orientation to the market placefour “From Market Driven to Market Driving” Kumar . gnivird-tekraM eciv reS duolCi , daPi , SOi eciveD enohPi ,doPI ,caM , senuTi doPi .noitcefrep no sucof lacainam a sah elppA .stcudorp fo puorg tceles a no sesucof elppA .metsys eritne rieht snwo elppA .stcudorp rojam rieht sngised ohw maet llams yrev a sah elppA .hcraeser tekram od ton seod elppA ■ What else does Apple do differently? 애플의 가장 큰 특징 : 제품을 팔지 않고 문화를 판매한다. about Apple
  • ■ Apple’s quarterly S Sales by product ($ million) 3 %06 dnerT , thgisnI OEC OEC■ Apple’s quarterly Revenue Growth (in millions) s %6.04 :: RGAC 0102 ~ 6002 RGAC 0102 ~ 6002 enohPi euneveR
  • duolCi W/H daPi ,enohPi ,doPi ,caM ecneinevnoC remusnoC ,ygetarts ni-kcoL elppA : duolCi duolCi ,5 SOi ,noiL X SO caM ■ Apple’s Future Strategy seires-i 0002) ( daPi enohPi doPi caM ■ Timeline of Apple releases
  • about Sony■ Proposition of sales by business■ 5 ( , ) :‘ - ’ : : : , ‘ ’ : , , ,
  • Sony Apple■ Business Model 1990 ~ 2005 ( ) M&A / , " " , / ( Outsourcing → )■ Sony Apple 1995 ~ 2005 1997 ~ 2005 CEO 1995 - 2001 – Digital Life Style 2002 - AV iMac PS3, VAIO iPod iTunes MGM ( ) ( ) (i.link, ) (FireWire) : / ( M&A) :
  • ■ Smart Business Strategy After Market , B2C , 3D , ( , ) . /■ Smart Business (2005 ) Sony Apple CEO iPhone PS S1( ) (ebook) iPad Google TV App Store VAIO PC Mac MP3 iPod , Apple TV (ebook) iTunes Qriocity( , ebook, ) iBooks CEO (Internet Networking + Contents) , ( , ) , . , Question
  • ■ Smart Business (2005 ) Sony Apple / 1) 1) Insight Smart TV, PS3 (After Market ) 2) 2) 3D Eco System (ESPN ) After Market■■ In term of Sales : 3 In term of operating margin : 9
  • ■ , , (On demand) ( ) , . ( ) ( ) , , ( ) ( ) ( ) ( : , , , ) ,■ ( ) Sony Apple / ( ), / ( , ), - - Felica(NFC, ) (SCM ( , ) ) IT , TV, 46,000 3 IT , , App
  • ■ ( ) , ( ) “ ” , . I I Communication Collaboration(A ) , Paradigm . , ( ) . (MP3, , , ) . , . , ( ) ( ) - ( ) ( ) , . - , , , . → iTunes , App store4 , , Report . Insight .2 . (_ _)