LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, June 2 and 3, 2012 [Honolulu, HI]
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

LUXr User Experience in Lean Startups : 2-day workshop for Startup Hawaii, June 2 and 3, 2012 [Honolulu, HI]

  • 2,676 views
Uploaded on

User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup......

User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 2-day workshop for Startup Hawaii, held in June 2012. The workshop is called Crushing the Boulder: User Experience in Lean Startups.


Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,676
On Slideshare
2,600
From Embeds
76
Number of Embeds
9

Actions

Shares
Downloads
69
Comments
0
Likes
6

Embeds 76

http://luxr.co 52
http://localhost 9
http://us-w1.rockmelt.com 6
http://lfvsfcp10100.dn.net 3
http://staging.luxr.co 2
http://www.onlydoo.com 1
http://production.luxr.co 1
http://www.luxr.co 1
http://pmomale-ld1 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Crushing the BoulderUser Experiencein Lean Startups2-day intensive + DAY 1 SAT, JUN 2, 2012
  • 2. LUXR.CO JUNE 2012
  • 3. Residency Core Workshops Advising Curriculum 10 weeks to Learning Core concepts Coaching & awesome for products for and hands-on guidance for early-stage accelerators & activities for teams going teams. startup teams. everyone. at lightspeed.LUXR.CO JUNE 2012
  • 4. TWEET! Kate Rutter www.luxr.co @katerutterLUXR.CO JUNE 2012
  • 5. This is not... A class on how to (how do you know itʼs awesome?) produce an awesome UIA session on making (how do you know these arenʼtproduction wireframes or a waste of valuable time?)photoshop comps A “perfect approach” or (100s of entrepreneurs have used these techniques to define a rigid point of view on their own unique Great UX.) Great UX.LUXR.CO JUNE 2012
  • 6. Day 1 covers... I. Lean Startup & User Experience II. Lean UX experiments: 1. Users + Problems + Solution 2. Get to Know your Customer " 3. Act on Customer Needs III. Fishbowl wrap-upLUXR.CO JUNE 2012
  • 7. Day 2 covers... I. Lean UX experiments (cont.): 4. Measure What Matters II. Put it all together III. Designing Experiments IV. Living Lean V. Fishbowl wrap-upLUXR.CO JUNE 2012
  • 8. What is this stuff?!?! I : Lean Fundamentals What is Lean Startup? What is UX? What is UX for Lean Startups?LUXR.CO JUNE 2012
  • 9. Lean Startup?LUXR.CO JUNE 2012
  • 10. Lean Startup is NOT Cheap Startup Fast Startup Shortcut StartupLUXR.CO JUNE 2012
  • 11. Lean Startup is NOT Low-AmbitionLUXR.CO JUNE 2012
  • 12. Lean Startup is NOT THE OPPOSITE OF FAT STARTUPLUXR.CO JUNE 2012
  • 13. Get out of the building!LUXR.CO JUNE 2012
  • 14. Customer development is... A four-step framework for discovering and validating the right market for your idea, building the right product features that solve customersʼ needs, testing the correct model and tactics for acquiring and converting customers, and deploying the right organization and resources to scale the business.LUXR.CO JUNE 2012
  • 15. Steve Blank introduced “Customer Development” in...um...2006. The big idea...LUXR.CO JUNE 2012
  • 16. In 2010, Brant Cooper & Patrick Vlaskovitz wrote a shorter, more useful book.The big idea...LUXR.CO JUNE 2012
  • 17. What it looks like in practice...LUXR.CO JUNE 2012
  • 18. LUXR.CO JUNE 2012
  • 19. Build, Measure. Learn.LUXR.CO JUNE 2012
  • 20. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creation of rapid prototypes that test market assumptions, and uses customer feedback in an effort to evolve the design faster and reduce waste.LUXR.CO JUNE 2012
  • 21. Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.”LUXR.CO JUNE 2012
  • 22. Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” The big idea... + + make products reduce incremental customers want releases wasteLUXR.CO JUNE 2012
  • 23. Lean Startup advocates... • Experiments •!Validated learningLUXR.CO JUNE 2012
  • 24. UX. Design. Startups.LUXR.CO JUNE 2012
  • 25. User Experience is... A personʼs perceptions and responses that result from the use or anticipated use of a product, service or system. product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cerealLUXR.CO JUNE 2012
  • 26. Lean User Experience is... A principle-driven process for product teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high-quality, high-velocity user experience outcomes.LUXR.CO JUNE 2012
  • 27. What UX brings is 10* years of experience, methods, and patterns of work. *20, 30, 50 yearsLUXR.CO JUNE 2012
  • 28. UX people are EXPERTS at “getting out of the building”LUXR.CO JUNE 2012
  • 29. UX people are EXPERTS at “getting out of the building”LUXR.CO JUNE 2012
  • 30. UX == Customer Discovery People, their goals & needs Sketches and prototypes Interactions and flowsLUXR.CO JUNE 2012
  • 31. UX cycles == Lean Startup learning loops THINK MAKE Reduc cycle e time, not build time CHECK Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps • THINK Behavior Models • Test Results • Competitive Analysis Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code MAKE Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys CHECKLUXR.CO JUNE 2012
  • 32. Design > UI THINK MAKE CHECK Users 1. I need... why what Needs 2. I want... 3. My goal is... how Business thinking goes here Mary can... BUILD Uses MEASURE LEARN Features Sketches, wireframes, pixels This Week Prototypes User Stories Themed ReleasesLUXR.CO JUNE 2012
  • 33. LUXR.CO JUNE 2012
  • 34. in Lean UX... Hypothesis + Experiments Validation (before code.) ((before pixels.)) (((before wireframes.)))LUXR.CO JUNE 2012
  • 35. Today’s Challenge Hypothesis We believe that modern families would benefit from having better ways to keep up with tasks, and are willing to pay for a better way to coordinate tasks with other family members, friends and neighbors.LUXR.CO JUNE 2012
  • 36. II : Lean UX Experiments 1. Users + Problems + Solution 2. Get to Know your Customers 3. Act on Customer Needs 4. Measure What Matters (tomorrow)LUXR.CO JUNE 2012
  • 37. 1 Users + Problems + Solutions (A deeper dive into the elements at play) Make a 3-part diagramLUXR.CO JUNE 2012
  • 38. {Activity} Sketch out the three parts Who are the users? What problems do they have? What would be a proposed solution?LUXR.CO JUNE 2012
  • 39. Users + Problem + Solution diagram business professionals Users people with families need to share tasks on the go problems solution Too much to do, not enough time a mobile app for delegating tasks need to know when something is doneLUXR.CO JUNE 2012
  • 40. 2 Get to Know Your Customers (Customer Development Interviews) Types of Research Personas How to Interview Practice InterviewLUXR.CO JUNE 2012
  • 41. User Research quant qual • Contextual Inquiry (Byer & Holzblatt) • Mental Models (Indi Young) Generative surveys •Interviews •Starbucks Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•LUXR.CO JUNE 2012
  • 42. User Research quant qual Generative Interviews EvaluativeLUXR.CO JUNE 2012
  • 43. Customer Interviews * Identify who you want to talk to. * Articulate your hypotheses. * Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JUNE 2012
  • 44. {Activity} Let’s do it!LUXR.CO JUNE 2012
  • 45. {Warm-Up Activity} Rapid Sketching Clothespin Man!LUXR.CO JUNE 2012
  • 46. Who: Make a PersonaLUXR.CO JUNE 2012
  • 47. {Activity} Make a persona PortraitLUXR.CO JUNE 2012
  • 48. {Activity} Make a persona DemographicsLUXR.CO JUNE 2012
  • 49. {Activity} Make a persona BehaviorsLUXR.CO JUNE 2012
  • 50. {Activity} Make a persona Needs & GoalsLUXR.CO JUNE 2012
  • 51. {check} 3 checks * Does this sound like a person who could exist? If no, make adjustments. * Is this an actual person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.LUXR.CO JUNE 2012
  • 52. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. * Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JUNE 2012
  • 53. Topic Map mobile/ feeling internet overwhelmed habits? keeping everything working last time they got help (house cleaner) personal commute timeLUXR.CO JUNE 2012
  • 54. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JUNE 2012
  • 55. Conversation Prompts “Have you ever had ________ experience?” “Can you tell me the story about that?” “And then what happened?” “Why [or how] did you do that?” “What did you love [or hate] about that?” “If you could wave a magic wand, what would it be like?”LUXR.CO JUNE 2012
  • 56. {Activity} Brainstorm question “Have you ever had __________________________ experience?”LUXR.CO JUNE 2012
  • 57. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Craft a topic map for the session. ! Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JUNE 2012
  • 58. During the Interview DO • Take notes • Smile • Ask open-ended questions • Get their story • Shut up and listen DONʼT • Talk about your product • Ask about future behavior • Sell • Ask leading questions • Talk muchLUXR.CO JUNE 2012
  • 59. {Activity} Practice an interview 1 interviewer + 1 interviewee note-takersLUXR.CO JUNE 2012
  • 60. After the Interview: Debrief DUMP (5min, solo) 1 idea per sticky “What I heard” “What I saw” “What stood out” SORT (10min, team) Collect similar items Label groups Stack duplicates Note trends and exceptionsLUXR.CO JUNE 2012
  • 61. {homework} DebriefLUXR.CO JUNE 2012
  • 62. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Craft a topic map for the session. ! Jot down conversation prompts. ! Have the conversation ! Debrief!LUXR.CO JUNE 2012
  • 63. i <3 listening.LUXR.CO JUNE 2012
  • 64. 3 Act on Customer Needs (Developing product and interface ideas) Sketching 6-Up Uses Dot VotingLUXR.CO JUNE 2012
  • 65. Remember this? Users 1. BLAH why what Needs 2. BLAH 3. BLAH how (INSERT BUSINESS THINKING HERE) Mary can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO JUNE 2012
  • 66. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH A person BLAH BLAH and their needs Your business vision why USES: what What can Mary how do with your product?LUXR.CO JUNE 2012
  • 67. 6 Uses An illustration that shows “What will they DO with this product?” It intersects user needs with business vision to show the consumer value proposition. This informs what features are most important.LUXR.CO JUNE 2012
  • 68. {Activity} Sketch 6-up Uses ___ can... with _____ _____, _____LUXR.CO JUNE 2012
  • 69. {Activity} Dot-vote top picks 3 dots } pick top 2 usesLUXR.CO JUNE 2012
  • 70. {Activity} Redraw the top 2 ___ can... with _____ _____, _____LUXR.CO JUNE 2012
  • 71. {Activity} Brainstorm featuresLUXR.CO JUNE 2012
  • 72. {Activity} Triage featuresLUXR.CO JUNE 2012
  • 73. {Activity} Select top 3 featuresLUXR.CO JUNE 2012
  • 74. Uses make me frisky!LUXR.CO JUNE 2012
  • 75. {Organize!} Post your persona, uses and features on the wall. (off to the side)LUXR.CO JUNE 2012
  • 76. Patterns of work 1. Generate independently, discuss as a team (3 people ideal) 2. Dump & Sort (one item per Post-It, use Sharpie) 3. Sketch (especially of people) 4. Work at the wall 5. 2x2 organizing framework (help decision-making when lots of items) 6. Quick decision-making techniques (dot-vote, roman vote, stack rank)LUXR.CO JUNE 2012
  • 77. IV : Fishbowl Wrap-upLUXR.CO JUNE 2012
  • 78. Go be awesome.LUXR.CO JUNE 2012
  • 79. Crushing the BoulderUser Experiencein Lean Startups2-day intensive + DAY 2 SUN, JUN 3, 2012
  • 80. yesterday we covered.. I. Lean Startup & User Experience II. Lean UX experiments: 1. Users + Problems + Solution 2. Get to Know your Customer " 3. Act on Customer Needs III. Fishbowl wrap-upLUXR.CO JUNE 2012
  • 81. Customer Development = Permission to move forwardLUXR.CO JUNE 2012
  • 82. UX cycles == Lean Startup learning loops THINK MAKE Reduc cycle e time, not build time CHECK Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps • THINK Behavior Models • Test Results • Competitive Analysis Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code MAKE Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys CHECKLUXR.CO JUNE 2012
  • 83. Design > UI THINK MAKE CHECK Users 1. I need... why what Needs 2. I want... 3. My goal is... how Business thinking goes here Mary can... BUILD Uses MEASURE LEARN Features Sketches, wireframes, pixels This Week Prototypes User Stories Themed ReleasesLUXR.CO JUNE 2012
  • 84. What you have... Users + problems + solution (“the molecule”) Persona 2-up uses can... with __________, ________ 3 features to support the usesLUXR.CO JUNE 2012
  • 85. Today covers... I. Lean UX experiments (cont.): 4. Measure What Matters II. Put it all together III. Designing Experiments IV. Living Lean V. Fishbowl wrap-upLUXR.CO JUNE 2012
  • 86. 4 Metrics (Quantitative and Qualitative Evaluation) Common research questions Metrics & AnalyticsLUXR.CO JUNE 2012
  • 87. Top questions Will people use it? Why wonʼt people use it? Whatʼs wrong with this? How could I make this better? How can I improve conversion? Are we making progress? Do people like this? Are these results good? Why do people do that? Did we do the right thing? Why is there dropoff?LUXR.CO JUNE 2012
  • 88. User Research quantitative qualitative generate surveys user interviews ideas a/b testing evaluate analytics usability testing product KPIsLUXR.CO JUNE 2012
  • 89. quantitative qualitative a/b testing usability analytics testing KPIs Do people use it? How should I design the new one? Which is better? Why wonʼt people use it? Did we do the right thing? Whatʼs wrong with this? Are these results good? How could I make this better? Are we making progress? Why do people do that? What do people love about it? CLOSED-ENDED QUESTIONS How can I improve conversion? Why is there dropoff? What do they think this should do? OPEN-ENDED QUESTIONSLUXR.CO JUNE 2012
  • 90. Measurement Traffic Conversion Funnel Product (black box)LUXR.CO JUNE 2012
  • 91. {Activity} Brainstorm measures (from features)LUXR.CO JUNE 2012
  • 92. {Activity} Divide into 2 piles: less more important importantLUXR.CO JUNE 2012
  • 93. {Activity} As a team, get to 5LUXR.CO JUNE 2012
  • 94. {Activity} Check your metricsLUXR.CO JUNE 2012
  • 95. Metrics checklist 1. Does the metric • “number of...” [ # ] • “average number of...” [avg ] begin with a number? • “percent of...” [ % ] 2. Is there a time basis? • “per week” [ ___/wk ] • “per month” [ ___/mo] 3. Is there an object • “per user” [ ___/user] • “per user per week” (fancy!) basis? • Examples: per user, per session, or by interaction or item * not required, but super-helpful (messages per file, emails per thread)LUXR.CO JUNE 2012
  • 96. Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome # of users % of users # of new total number who sign in who share a registered sign-ups of registered 3+ times a task 3+ users per users day, times a day, week per week per weekLUXR.CO JUNE 2012
  • 97. {Activity} Metrics DashboardLUXR.CO JUNE 2012
  • 98. Metrics dashboardLUXR.CO JUNE 2012
  • 99. {Show & Tell} Information RadiatorLUXR.CO JUNE 2012
  • 100. Information RadiatorLUXR.CO JUNE 2012
  • 101. Information RadiatorLUXR.CO JUNE 2012
  • 102. Advanced topics Conversion metrics Pirate Metrics - AARRR! Cohort metrics Instrumentation Acquisition Activation Retention What should I be measuring? (a few search terms) Referral “Vanity Metrics” Revenue “KPI” “A/B Tests” “Metrics for Pirates”LUXR.CO JUNE 2012
  • 103. Tools Landscape ANALYTICS CONVERSION TESTING UNMODERATED Google Analytics Unbounce TESTS WITH VIDEO KISS Metrics Optimizely Usertesting.com Mixpanel TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix (just an api) Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Navflow Click Tale FiveSecondTest Usabilia Clicktest Verify Intuition HQ UserZoomLUXR.CO JUNE 2012
  • 104. I can sees the numberz thru da grassez.LUXR.CO JUNE 2012
  • 105. II : Put it all together 1. Create the story 2. Hear the story told back to you 3. How does it hold together?LUXR.CO JUNE 2012
  • 106. {Activity} Make a narrative We are _______________ Meet... M V P with __________, ________ can... using these features we will measureLUXR.CO JUNE 2012
  • 107. A direct through-line Users 1. BLAH why what Needs 2. BLAH 3. BLAH how (INSERT BUSINESS THINKING HERE) Mary can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO JUNE 2012
  • 108. A direct through-line Users 1. BLAH why what Needs 2. BLAH 3. BLAH how (INSERT BUSINESS THINKING HERE) Mary can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO JUNE 2012
  • 109. I luv heering da storeez!LUXR.CO JUNE 2012
  • 110. III : Designing Experiments Select an assumption Define an experiment Right-size itLUXR.CO JUNE 2012
  • 111. Victory is measured in learning.LUXR.CO JUNE 2012
  • 112. This will change how you think about your role, your work, your team, your process.LUXR.CO JUNE 2012
  • 113. LUXR.CO JUNE 2012
  • 114. unvalidated effort Plot the difference MAKE release MAKE release MAKE release THINK timeLUXR.CO JUNE 2012
  • 115. unvalidated effort Lots of little wiggles timeLUXR.CO JUNE 2012
  • 116. unvalidated effort Lots of little wiggles timeLUXR.CO JUNE 2012
  • 117. Each wiggle is a learning cycle. unvalidated effort MAKE MAKE MAKE release THINK THINK time CHECKLUXR.CO JUNE 2012
  • 118. Experiment Framework Every experiment has three parts: 1. Hypothesis that is provable/disprovable 2. The experiment itself; the thing you build 3. An indicator of result For Example: We believe people like [customer type] have a need for (or problem doing) [need/action/behavior]. The smallest thing we can do to prove that need is [experiment]. We will know we have succeeded when [quantitative/ measurable outcome] or [qualitative/observable outcome].LUXR.CO JUNE 2012
  • 119. Assumptions My assumption: You donʼt want to waste your time, your career, your patience, or your friendship building something that has no chance of success.LUXR.CO JUNE 2012
  • 120. {Activity} Identify assumptions 10 assumptions, 1 per stickyLUXR.CO JUNE 2012
  • 121. {Activity} Divide into 2 piles Everything Will kill the company else in the next 6 months if weʼre wrongLUXR.CO JUNE 2012
  • 122. {Activity} Review & de-dupeLUXR.CO JUNE 2012
  • 123. {Activity} Divide into 2 stacks less urgent more urgentLUXR.CO JUNE 2012
  • 124. {Activity} Stack rank the urgentsLUXR.CO JUNE 2012
  • 125. {Activity} Pick the top oneLUXR.CO JUNE 2012
  • 126. Experiments Experiments allow for a whole new way to tap into the creativity of the team.LUXR.CO JUNE 2012
  • 127. ypoth esis {Activity} H State the assumption as a hypothesis ____ tha t ___ _________ w e believe You must be able to prove or disprove this.LUXR.CO JUNE 2012
  • 128. p erim ent {Activity} Ex Design an experiment to learn if this is true. _ __ _________ Briefly describe it. that ____ _ w e believe ___ _________ _________ _ State how you will know if the __ _________ ___ _________ _________ __ hypothesis is valid or invalid. __ _________ __ _________ _________ __ This can be quantitative __ _________ ___ _________ _________ __ evidence or qualitative. _ _________ ___ _________ _________ __ _ _________ ___ _________ How much time/money/effort _ _________ _________ ___ _________ _ will it take? ____ _________LUXR.CO JUNE 2012
  • 129. lifica tion {Activity} Sm al On a fresh sheet, redesign the experiment __ What would you do to get ___ _________ believ e that __ _________ _ we ___ approximately the same _________ _ ___ _________ ___ _________ learning... _________ _ ___ _________ ___ _________ _________ _ IN 2 DAYS? ___ _________ ___ _________ _________ __ ___ _________ ___ _________ _________ __ IN 2 WEEKS? ___ ________ ___ _________ __ _________ IN 2 MONTHS? _________ 2 weeks . _ in __ _________LUXR.CO JUNE 2012
  • 130. cide {Activity} D e Discuss, then pick the experiment to run. ___ ___ _________ e belie ve that _ _________ _ w ___ _________ __ _________ _________ ! _ ___ ___ ___ ___ _________ _ ________ __b__ieve that ___ _ el __ ____ _________ _________ ___ _ ________we _ ___ _________ e that __ __________ ____ _____________ _ we believ ___ _________ ___ _________ _____ _ __ __ ___ _________ _________ __________ __ _______________ ___ _________ ___ _________ ___ _________ __ _ _ __ __ __ _________ _________ __________ __ _______________ ___ _________ ___ _________ ___ _________ __ __ _ ___ _________ _________ __________ _________ _ _ _________ ___ _________ 2w eeks. __________ ___ _________ _________ ______ in _________ _ _ _________ __ _________ _ _________ ___ _________ _ _________ ___ ____ _ _________ _________ ___ _________ _________ 2 month s. ___ in ___ _________ s. ____ ________ ___ in 2 day ___ ___LUXR.CO___JUNE 2012
  • 131. Experiments that were designed measurable/observable assumption experiment outcome busy people need a service fb ad, neighborhood targeting presents an offer, landing page. 10% ctr on ad, 10% ctr to help them get menial stuff done Phone number or tweet. No out on landing page. 2 days of pocket cost. busy people need a service find busy people (in offices). Set up a 5% of employees will make “shop”. Sit in their reception and see if to help them get we can get jobs. Prevail upon friend a hire. 1 repeat booking menial stuff done who runs 300-person company 2 wks busy people need a service ad in 10 different offices, to help them get 2 weeks. menial stuff done diff types of companiesLUXR.CO JUNE 2012
  • 132. Things to note about the experiment & smallification activities, which you probably already knew, that are massively valuable in a startup environment. Progress not a Smallification can be function of the quality, Progress is done by adjusting size, or number of measured in scope or fidelity. product releases. learning. Founders need to Smaller/faster experiments balance between size/ are usually better. quality and speed of learning. Behavioral experiments are usually better. The best option is often Small, behavioral non-obvious. experiments are usually best.LUXR.CO JUNE 2012
  • 133. Things to note about the experiment & smallification activities, which you probably already knew, that are massively valuable in a startup environment. The decision-maker is usually acting on belief, because there is insufficient data to decide rationally. The decision-maker is therefore often going to be wrong. Wrong decisions are expected and usually not fatal.Progress is measured in sequential cycles of learning.LUXR.CO JUNE 2012
  • 134. We A/B test our experimentzz.LUXR.CO JUNE 2012
  • 135. IV : Living Lean Putting this experience into practiceLUXR.CO JUNE 2012
  • 136. Lean User Experience is... A principle-driven process for product teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high-quality, high-velocity user experience outcomes.LUXR.CO JUNE 2012
  • 137. 10 Principles of Lean UX 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration)LUXR.CO JUNE 2012
  • 138. Who is involved? 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration)LUXR.CO JUNE 2012
  • 139. How do we work together? 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration)LUXR.CO JUNE 2012
  • 140. What do we do? 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration)LUXR.CO JUNE 2012
  • 141. How can we be sure? 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration)LUXR.CO JUNE 2012
  • 142. V : Fishbowl Wrap-upLUXR.CO JUNE 2012
  • 143. I seez u beeing awesome.LUXR.CO JUNE 2012
  • 144. About LUXrLUXrʼs mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum10 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO JUNE 2012