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Lean + UX =AwesomeUsing UX & leanapproaches to          +make epicprogress                  FEBRUARY 2013
TWEET!                Kate Rutter, Co-Founder & Principal                                 @katerutter                     ...
so...               I have a               product.                                      How do I                         ...
ne ed    we eat     a gr            UXLUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
it’s all                                                           about                                                  ...
UX ! UILUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
ProductLUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UILUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = mmmmmmLUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX =      • a mindset      • focused on delivering value      • inspires the right kinds of ideas      • guides decisionsL...
cold-sweat questions                       use this?                       Why       will                                 ...
cold-sweat questions                       use this?                       Why       will                                 ...
with a bit of tweaking... Who is it for?  Why does it matter  to them? What can they do that they couldnʼt do before? What...
UX = start points Who is it for?                                            users  Why does it matter  to them?           ...
dang. That’s a lot of stuff.LUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
UX = a simple stack Who is it for?                                            users  Why does it matter  to them?         ...
UX = a simple stackusers                                     Users                                                        ...
UX = a simple stackusers                                     Users                                                        ...
UX = a simple stack                                          Users                                                        ...
UX + Lean = <3                                                       BUILD Customer                                 Users ...
UX = a clear story users needs & goals uses features product, brand & voiceLUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL ...
UX = a clear story users          {                              name        user type                                   M...
UX = a clear storyMeet Erika, a socially engaged college student.Erika needs to feel closely connected withfriends near an...
UX = a clear storyMeet Bob, a new startup entrepreneur.Bob needs to feel confident that his productdesign decisions really ...
UX Design Mindset! starts                                                 • Ask important questions.                      ...
Get ready for roll-onLUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
Go be awesome.LUXR.CO   GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, n...
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Lean+UX=Awesome

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Lean & UX are great bedfellows. In this talk, given at GROWtalks Montreal & Toronto in Feb 2013, Kate talks about why, and also, why you should NEVER use the term UX/UI again.

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Transcript of "Lean+UX=Awesome"

  1. 1. Lean + UX =AwesomeUsing UX & leanapproaches to +make epicprogress FEBRUARY 2013
  2. 2. TWEET! Kate Rutter, Co-Founder & Principal @katerutter @luxrcoLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  3. 3. so... I have a product. How do I know itLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO doesn’t suck?
  4. 4. ne ed we eat a gr UXLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  5. 5. it’s all about the UILUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  6. 6. UX ! UILUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  7. 7. ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  8. 8. UILUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  9. 9. UX = mmmmmmLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  10. 10. UX = • a mindset • focused on delivering value • inspires the right kinds of ideas • guides decisionsLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  11. 11. cold-sweat questions use this? Why will care will the Who ? y an it do What c le will that peop ay for? ur es p fe at at st h o W m How does everything e ar ortan t? fit together? im pLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  12. 12. cold-sweat questions use this? Why will care will the Who ? y an it do What c le will that peop ay for? ur es p fe at at st h o W m How does everything e ar ortan t? fit together? im pLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  13. 13. with a bit of tweaking... Who is it for? Why does it matter to them? What can they do that they couldnʼt do before? What features do they need to do that? How do those features fit together?LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  14. 14. UX = start points Who is it for? users Why does it matter to them? needs & goals What can they do that they couldnʼt do before? uses What features do they features need to do that? How do those features product, fit together? brand & voiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  15. 15. dang. That’s a lot of stuff.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  16. 16. UX = a simple stack Who is it for? users Why does it matter to them? needs & goals What can they do that they couldnʼt do before? uses What features do they features need to do that? How do those features product, fit together? brand & voiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  17. 17. UX = a simple stackusers Users I need...needs & Needs I want... My goal is...goals Mary can...uses Usesfeatures Featuresproduct,brand & ProductvoiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  18. 18. UX = a simple stackusers Users I need...needs & Needs I want... My goal is...goals Vision & values Mary can...uses Usesfeatures Features UI goes sketches, hereproduct, prototypes,brand & pixels ProductvoiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  19. 19. UX = a simple stack Users I need... Needs I want... My goal is... Vision & values Mary can... Uses Features sketches, prototypes, pixels ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  20. 20. UX + Lean = <3 BUILD Customer Users LEARN MEASURE development I need... or...user research Needs I want... My goal is... Vision & values Sketches & Mary can... prototypes Uses before UI. Before code. Features Experiments, sketches, MVPs, Metrics prototypes, pixels and...usability testing ProductLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  21. 21. UX = a clear story users needs & goals uses features product, brand & voiceLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  22. 22. UX = a clear story users { name user type Meet ________, a ___________. needs & goals { Name need ______ needs to ________ (or goal) _______________. uses { product use #1 name With _________, _______ can _________ and ___________, use #2 features { using these features: ________ feature #2 and __________ feature #1 product, brand & { attribute #1 in a way thatʼs __________, voice __________, and __________. attribute #2 attribute #3LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  23. 23. UX = a clear storyMeet Erika, a socially engaged college student.Erika needs to feel closely connected withfriends near and far, every day.With Facebook, Erika can share her latestthoughts and see what her many friends are up to,using status updates on her “wall”, messages,comments and “likes”in a way thatʼs universal, clean, consistent,and fast.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  24. 24. UX = a clear storyMeet Bob, a new startup entrepreneur.Bob needs to feel confident that his productdesign decisions really serve his customers.With LUXr-in-a-box, Bob can learn to interviewcustomers and validate his assumptions,using hands-on materials and onlinevideo coachingin a way thatʼs simple to complete, warm &engaging, and fun.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  25. 25. UX Design Mindset! starts • Ask important questions. • How confident are you in your answers?! stack • Identifies gaps. • Use it to stay focused.! story • Tells the story so your team can rally to it. • Use it to decide what “good” is.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  26. 26. Get ready for roll-onLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  27. 27. Go be awesome.LUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
  28. 28. LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. LUXr.co 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc images • Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://blog.westendmotorsports.com/2012/04/19/50-safety-tips-and-riding-pointers/ • http://www.flickr.com/photos/pompien/6160278603/ • http://e621.net/post/show/56643/clouds-equine-feral-hair-horn-horse-male-open_moutLUXR.CO GROWtalks • FEBRUARY 2013 • MONTREAL + TORONTO
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