A new productownership modelProducts Are Hard, San Francisco          May 1, 2012
TWEET!                      Janice Fraser                       www.luxr.co                     @clevergirlLUXR.CO   MAY 2...
Today’s assumptions:LUXR.CO   APRIL 2012
Today’s assumptions:      1. You understand Lean Startup.LUXR.CO   APRIL 2012
Today’s assumptions:      1. You understand Lean Startup.      2. You’re already working Agile.LUXR.CO   APRIL 2012
Today’s assumptions:      1. You understand Lean Startup.      2. You’re already working Agile.      3. It’s not always sm...
Agile is a beautiful thing.LUXR.CO   APRIL 2012
“The courage to speak truths,   pleasant or unpleasant, fosters   communication and trust.   “The courage to discard faili...
Dev                                 Dev                     Dev                           Dev     Dev                     ...
Learning culture                                              Small increments of working code             Standup        ...
LUXR.CO   MAY 2012
“No matter what the client              says the problem is,                       it is always a people                  ...
LUXR.CO   MAY 2012
Dev                                 Dev                     Dev                           Dev     Dev                     ...
Dev                                 Dev                     Dev                           Dev     Dev                     ...
Dev                                 Dev                     Dev                           Dev     Dev                     ...
Dev                                 Dev                     Dev                           Dev     Dev                     ...
Dev                                           Dev                               Dev                                     De...
}          Rest                       Dev            of                             Dev                               Dev ...
BLAME                     }          Rest                     Dev            of                           Dev             ...
BURNOUT                     }          Rest                   Dev            of                         Dev               ...
LUXR.CO   MAY 2012
LUXR.CO   MAY 2012
}          Rest                 Dev            of                       Dev                         Dev           the     ...
LUXR.CO   MAY 2012
SHARED OWNERSHIPLUXR.CO   MAY 2012
blah blah                                          blah blah                                                blah blah     ...
blah blah                                          blah blah                                                blah blah     ...
blah blah                                          blah blah                                                blah blah     ...
blah blah                                            blah blah                                                  blah blah ...
Design                     + Product Management                        + Development                     = 1 product teamL...
DESIGN                     Empathizer-in-ChiefLUXR.CO   MAY 2012
DESIGN                     Empathizer-in-Chief      Obligation to the TeamLUXR.CO   MAY 2012
DESIGN                     Empathizer-in-Chief      Obligation to the Team      Understand the customer at an expert level...
DESIGN                     Empathizer-in-Chief      Obligation to the Team      Understand the customer at an expert level...
DESIGN                     Empathizer-in-Chief      Obligation to the Team      Understand the customer at an expert level...
DESIGN                     Empathizer-in-Chief      Obligation to the Team      Understand the customer at an expert level...
DESIGN                     Empathizer-in-Chief      Obligation to the Team      Understand the customer at an expert level...
DEVELOPMENT                 “Raise high the roof”LUXR.CO   MAY 2012
DEVELOPMENT                 “Raise high the roof”      Obligation to the TeamLUXR.CO   MAY 2012
DEVELOPMENT                 “Raise high the roof”      Obligation to the Team      Envision the best possible solutions ba...
DEVELOPMENT                 “Raise high the roof”      Obligation to the Team      Envision the best possible solutions ba...
DEVELOPMENT                 “Raise high the roof”      Obligation to the Team      Envision the best possible solutions ba...
DEVELOPMENT                 “Raise high the roof”      Obligation to the Team      Envision the best possible solutions ba...
PM & BUSINESS                     Scales of JusticeLUXR.CO   MAY 2012
PM & BUSINESS                     Scales of Justice      Obligation to the TeamLUXR.CO   MAY 2012
PM & BUSINESS                     Scales of Justice      Obligation to the Team      Make fast, concrete decisions despite...
PM & BUSINESS                     Scales of Justice      Obligation to the Team      Make fast, concrete decisions despite...
PM & BUSINESS                     Scales of Justice      Obligation to the Team      Make fast, concrete decisions despite...
PM & BUSINESS                     Scales of Justice      Obligation to the Team      Make fast, concrete decisions despite...
UX & Design                     marketing &                                                         front end             ...
When things go wrong,                     there’s no one to blame                          but ourselves.LUXR.CO   MAY 2012
NOT consensus.                                 blah blah                                                             blah ...
Consultative                                                                                          blah blah           ...
3 leaders, not 4.LUXR.CO   MAY 2012
3 leaders, not 4.            blah blah                                                                       blah blah    ...
LUXR.CO   MAY 2012
A New Model of Product Ownership
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A New Model of Product Ownership

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  • A New Model of Product Ownership

    1. 1. A new productownership modelProducts Are Hard, San Francisco May 1, 2012
    2. 2. TWEET! Janice Fraser www.luxr.co @clevergirlLUXR.CO MAY 2012
    3. 3. Today’s assumptions:LUXR.CO APRIL 2012
    4. 4. Today’s assumptions: 1. You understand Lean Startup.LUXR.CO APRIL 2012
    5. 5. Today’s assumptions: 1. You understand Lean Startup. 2. You’re already working Agile.LUXR.CO APRIL 2012
    6. 6. Today’s assumptions: 1. You understand Lean Startup. 2. You’re already working Agile. 3. It’s not always smooth.LUXR.CO APRIL 2012
    7. 7. Agile is a beautiful thing.LUXR.CO APRIL 2012
    8. 8. “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” —Kent BeckLUXR.CO MAY 2012
    9. 9. Dev Dev Dev Dev Dev Dev DevLUXR.CO MAY 2012
    10. 10. Learning culture Small increments of working code Standup Short development User Stories Dev cycles Dev Dev Testing early & often Refactor Dev Dev Dev Product Owner DevContinuous Integration Retrospectives Lightweight communication over written specificationsLUXR.CO MAY 2012
    11. 11. LUXR.CO MAY 2012
    12. 12. “No matter what the client says the problem is, it is always a people problem.” —Also by Kent Beck (emphasis mine)LUXR.CO APRIL 2012
    13. 13. LUXR.CO MAY 2012
    14. 14. Dev Dev Dev Dev Dev Dev DevLUXR.CO MAY 2012
    15. 15. Dev Dev Dev Dev Dev Dev DevLUXR.CO MAY 2012
    16. 16. Dev Dev Dev Dev Dev Dev DevLUXR.CO MAY 2012
    17. 17. Dev Dev Dev Dev Dev Dev DevLUXR.CO MAY 2012
    18. 18. Dev Dev Dev Dev Dev Product Dev Owner DevLUXR.CO MAY 2012
    19. 19. } Rest Dev of Dev Dev the Dev Dev World Product Owner Dev DevLUXR.CO MAY 2012
    20. 20. BLAME } Rest Dev of Dev Dev the Dev Dev World Dev DevLUXR.CO MAY 2012
    21. 21. BURNOUT } Rest Dev of Dev Dev the Dev Dev World Dev DevLUXR.CO MAY 2012
    22. 22. LUXR.CO MAY 2012
    23. 23. LUXR.CO MAY 2012
    24. 24. } Rest Dev of Dev Dev the Dev Dev World Dev DevLUXR.CO MAY 2012
    25. 25. LUXR.CO MAY 2012
    26. 26. SHARED OWNERSHIPLUXR.CO MAY 2012
    27. 27. blah blah blah blah blah blah blah blah PRODUCT IDEAS UX & Design SHARED OWNERSHIPLUXR.CO MAY 2012
    28. 28. blah blah blah blah blah blah blah blah PRODUCT IDEAS UX & Design De v& En g • SHARED OWNERSHIPLUXR.CO MAY 2012
    29. 29. blah blah blah blah blah blah blah blah PRODUCT IDEAS UX & Design De v& En g • SHARED OWNERSHIPLUXR.CO MAY 2012
    30. 30. blah blah blah blah blah blah blah blah PRODUCT IDEAS UX & Design De PM v& Biz/ En g • SHARED OWNERSHIPLUXR.CO MAY 2012
    31. 31. Design + Product Management + Development = 1 product teamLUXR.CO MAY 2012
    32. 32. DESIGN Empathizer-in-ChiefLUXR.CO MAY 2012
    33. 33. DESIGN Empathizer-in-Chief Obligation to the TeamLUXR.CO MAY 2012
    34. 34. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level.LUXR.CO MAY 2012
    35. 35. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product.LUXR.CO MAY 2012
    36. 36. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft.LUXR.CO MAY 2012
    37. 37. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. One Important AuthorityLUXR.CO MAY 2012
    38. 38. DESIGN Empathizer-in-Chief Obligation to the Team Understand the customer at an expert level. Translate high-value needs into product. Hone your craft. One Important Authority Prioritize customer problems.LUXR.CO MAY 2012
    39. 39. DEVELOPMENT “Raise high the roof”LUXR.CO MAY 2012
    40. 40. DEVELOPMENT “Raise high the roof” Obligation to the TeamLUXR.CO MAY 2012
    41. 41. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology.LUXR.CO MAY 2012
    42. 42. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome.LUXR.CO MAY 2012
    43. 43. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. One Important AuthorityLUXR.CO MAY 2012
    44. 44. DEVELOPMENT “Raise high the roof” Obligation to the Team Envision the best possible solutions based on available technology. Commit to the outcome. One Important Authority Measure outcomes over time.LUXR.CO MAY 2012
    45. 45. PM & BUSINESS Scales of JusticeLUXR.CO MAY 2012
    46. 46. PM & BUSINESS Scales of Justice Obligation to the TeamLUXR.CO MAY 2012
    47. 47. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities.LUXR.CO MAY 2012
    48. 48. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs.LUXR.CO MAY 2012
    49. 49. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. One Important AuthorityLUXR.CO MAY 2012
    50. 50. PM & BUSINESS Scales of Justice Obligation to the Team Make fast, concrete decisions despite inadequate evidence and conflicting priorities. Identify the business the value in customer needs. One Important Authority Delegate decisions to the appropriate person.LUXR.CO MAY 2012
    51. 51. UX & Design marketing & front end advertising sales tech support customer support De PM v& Biz/ En g tech ops business security operationsLUXR.CO MAY 2012
    52. 52. When things go wrong, there’s no one to blame but ourselves.LUXR.CO MAY 2012
    53. 53. NOT consensus. blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blahLUXR.CO MAY 2012
    54. 54. Consultative blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blahLUXR.CO MAY 2012
    55. 55. 3 leaders, not 4.LUXR.CO MAY 2012
    56. 56. 3 leaders, not 4. blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blahblah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blahLUXR.CO MAY 2012
    57. 57. LUXR.CO MAY 2012
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