0
Crushing the Boulder
Downtown Las Vegas
Small Business Workshop
Lean Startup + UX
1-day workshop
THU JUL 11, 2013
+
LUXR.CO JULY 2013
LUXR.CO JULY 2013
Whoʼs here?
! ! !
30 second intros
* name
* company
* role
* your favorite superpower!
Hello!
5-10 min
LUXR.CO JULY 2013
Kate Rutter
www.luxr.co
@luxrco
@katerutter
TWEET!
LUXR.CO JULY 2013
LUXr provides practical, hands-on tools for entrepreneurs
around the world. LUXr helps startups deliver ...
LUXR.CO JULY 2013
LUXR.CO JULY 2013
We are not experts on your
idea or business.
You are.
Our goal is to intro new ways to
get good ideas ou...
LUXR.CO JULY 2013
“We made an
amazing thing.
But nobody wanted it.”
What I NEVER want you to
experience...
LUXR.CO JULY 2013
“We made an
amazing thing.
But nobody wanted it.”
What I NEVER want you to
experience...
FAIL
LUXR.CO JULY 2013
“We made an
amazing thing.
But nobody wanted it.”
What I NEVER want you to
experience...
waste
LUXR.CO JULY 2013
I. Lean + UX Fundamentals
II. Three Lean UX experiments:
1. Get to Know your Customer
2. Act on Customer...
LUXR.CO JULY 2013
What is Lean Startup?
What is UX?
What is UX for Lean Startups?
What is this stuff?!?!
I : Lean UX Funda...
Lean Startup
~ the quick version ~
LUXR.CO JULY 2013
An approach for building companies
that are creating new products and
services in situations of
extreme ...
LUXR.CO JULY 2013
3 Key Ideas
Empathy.
Design.
Products!
User Experience
Build.
Measure.
Learn!
Lean Startup
Get out of
th...
LUXR.CO JULY 2013
Steve Blank
introduced
“Customer
Development”
in 2006.
The big idea...
LUXR.CO JULY 2013
Eric Ries wrote
a blog post on
Sept 8, 2008
titled “The Lean
Startup.”
incremental
releases
+
reduce
was...
LUXR.CO JULY 2013
The Agile
Manifesto
resulted from a
ski scrum in
February 2001.
The big idea...
over over over over
LUXR.CO JULY 2013
Build.
Measure.
Learn
• Experiments
•!Validated learning
•!Reduce waste
These change everything...
LUXR.CO JULY 2013
risk
timeDefine
The old way
Design
Develop
Release
LUXR.CO JULY 2013
risk
time
A very different way
LUXR.CO JULY 2013
risk
time
A very different way
MAKE
release
MEASURE
BUILD
LEARN
MEASURE
BUILD
LUXR.CO JULY 2013
Empathy.
Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtlet...
LUXR.CO JULY 2013
Empathy.
Design.
Products!
UI UX
via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtlet...
LUXR.CO JULY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
w...
LUXR.CO JULY 2013
LUXR.CO APRIL 2013
We are going to be working really,
really, really fast.
What to expect...
LUXR.CO APRIL 2013
There is a purpose to this.
I will push you to get something
down rapidly. By the end of the day,
youʼl...
LUXR.CO APRIL 2013
You will be working in peer pairs.
Two brains are
better than one.
And weʼll keep talking to a minimum....
LUXR.CO APRIL 2013
You may not like the pace/process/
pressure/perspective, etc. etc.
That is okay.
All I ask is that you ...
LUXR.CO JULY 2013
Let’s get hands on...
LUXR.CO JULY 2013
{7 min Activity}
Users + problems + solution
Sketch it out
Who are the users?
What problems do they have...
LUXR.CO JULY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents ...
LUXR.CO JULY 2013
Users + Problem + Solution map
“the DNA of your idea”
5 min
LUXR.CO JULY 2013
Users + Problem + Solution map
a mobile app for
delegating tasks
business professionals
Working parents ...
LUXR.CO JULY 2013
1. Get to Know your Customers
2. Act on Customer Needs
3. Measure What Matters
II : Three Lean UX Experi...
LUXR.CO JULY 2013
Personas
Customer Development Interviews
1
Get to Know Your
Customer
LUXR.CO JULY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
w...
LUXR.CO JULY 2013
{Activity}
Rapid Sketching
Clothespin Man
7 min
LUXR.CO JULY 2013
Who: Make a Persona
LUXR.CO JULY 2013
{Activity}
Make a persona
Portrait
5 min
LUXR.CO JULY 2013
{Activity}
Make a persona
Facts
LUXR.CO JULY 2013
{Activity}
Write down...
5 min
• Age
• City where s/he lives
• Relationship (married?
kids? single? divo...
LUXR.CO JULY 2013
{Activity}
Make a persona
Behaviors
LUXR.CO JULY 2013
{Activity}
Brainstorm 10 behaviors
5 min
• What do they do that
indicates that they are a
good customer ...
LUXR.CO JULY 2013
{Activity}
Divide into 2 piles:
more
important
less
important
2 min
LUXR.CO JULY 2013
{Activity}
Pass & peer write
2 min
LUXR.CO JULY 2013
{Activity}
Make a persona
Needs & Goals
LUXR.CO JULY 2013
{Activity}
Brainstorm 10 needs/goals
5 min
• What do they need to
accomplish that will
solve their probl...
LUXR.CO JULY 2013
{Activity}
Divide into 2 piles:
more
important
less
important
2 min
LUXR.CO JULY 2013
{Activity}
Pass & peer write
2 min
LUXR.CO JULY 2013
{check}
3 checks
LUXR.CO JULY 2013
* Could enough people like this exist?
(And can you find them to talk to them?)
If no, make adjustments.
...
LUXR.CO JULY 2013
{Homework}
Bring it together
as a team
Share them & create
a unified persona
LUXR.CO JULY 2013
{check}
Where is the biggest risk?
Which 3 assumptions about your
customers pose the biggest risk to the...
LUXR.CO JULY 2013
Great Customer
Development
(It’s all about the interview)
!
LUXR.CO JULY 2013
User Research
Quantitative Qualitative
Generative
Evaluative
Surveys
Usability
•Hallway usability
•remot...
LUXR.CO JULY 2013
User Research
Quantitative Qualitative
Generative
Evaluative
Interviews
LUXR.CO JULY 2013
Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
* Decide where to ...
LUXR.CO JULY 2013
Customer Interviews
* Decide where to find them
* Craft a topic map for the session.
* Jot down conversat...
LUXR.CO JULY 2013
{Show & Tell}
Topic Map
LUXR.CO JULY 2013
Topic Map
mobile/
internet
habits
last time
they got help
(house
cleaner)
keeping
everything
working
fee...
LUXR.CO JULY 2013
{Activity}
Jot down 5-7 topics
3 min
LUXR.CO JULY 2013
Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Decide where to ...
LUXR.CO JULY 2013
“Have you ever had ________ experience?”
“Can you tell me the story about that?”
“And then what happened...
LUXR.CO JULY 2013
“Have you ever had
__________________________
experience?”
{Activity}
Brainstorm a question
3 min
LUXR.CO JULY 2013
During the Interview
DO • Take notes
• Smile
• Ask open-ended questions
• Get their story
• Shut up and ...
LUXR.CO JULY 2013
{Activity}
Practice an interview
1 interviewer + 1 interviewee
note-takers
LUXR.CO JULY 2013
Customer Interviews
! Identify who you want to talk to.
! Articulate your hypotheses.
! Decide where to ...
LUXR.CO JULY 2013
After the Interview: Debrief
DUMP (5min, solo)
1 idea per sticky
“What I heard”
“What I saw”
“What stood...
LUXR.CO JULY 2013
Validate in the world
LUXR.CO JULY 2013
i <3
listening.
LUXR.CO JULY 2013
Sketching multiple options
Value proposition
Dot Voting
Feature prioritization
2
Act on Customer Needs
LUXR.CO JULY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
w...
LUXR.CO JULY 2013
6 Uses
An illustration that shows “What will they DO with this product?” It
intersects user needs with b...
LUXR.CO JULY 2013
What: Envision 6 uses
LUXR.CO JULY 2013
{Activity}
Sketch 6-up Uses
10 min
LUXR.CO JULY 2013
{Activity}
Work with your peer
Pass your work
2-minute “quiet read”
Focus on understanding
Confirm clarit...
LUXR.CO JULY 2013
{Activity}
Dot-vote top picks
Peers use 3 dots } pick top uses
5 min
Founders use 1 dot } pick top use
LUXR.CO JULY 2013
{Activity}
Redraw the top pick
3 min
Mary
Task-a-doodle
Know when
someone in her
family finishes
a share...
LUXR.CO JULY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
w...
LUXR.CO JULY 2013
{Activity}
Brainstorm features
5 min
LUXR.CO JULY 2013
{Activity}
Divide into 2 piles:
1 min
build nowbuild later
LUXR.CO JULY 2013
{Activity}
Select 3 features
LUXR.CO JULY 2013
1 min
5-item
to-do
list
Task
sharer
Status
tracker
{Activity}
Make a feature list.
April 2013
LUXR.CO JULY 2013
{Organize!}
Post your persona,
value prop and
features on the wall.
(off to the side)
LUXR.CO JULY 2013
Persona Limited features to
support the uses
What you have now
Who is our user
and what are their
needs ...
LUXR.CO JULY 2013
Uses
make me
frisky!
LUXR.CO JULY 2013
Actionable Metrics
Defining an effective metric
Tracking over time
3
Measure
What
Matters
LUXR.CO JULY 2013
Product
(black box)
Conversion
Funnel
Traffic
Measuring what?
LUXR.CO JULY 2013
Product
(black box)
Conversion
Funnel
Traffic
Measuring what?
LUXR.CO JULY 2013
User Research
surveys
usability testing
a/b testing
user interviews
analytics
KPIs
Quantitative Qualitat...
LUXR.CO JULY 2013
Metrics checklist
a good metric... a great metric...
...makes you look at all the
other metrics and say ...
LUXR.CO JULY 2013
{Activity}
Brainstorm 5 measures
(from features)
3 min
LUXR.CO JULY 2013
{Activity}
Divide into 2 piles:
more
telling
less
telling
1 min
LUXR.CO JULY 2013
{Activity}
Pick 3.
2 min
LUXR.CO JULY 2013
Metrics checklist
3. Is there an object
basis?
• “per user” [ ___/user]
• “per user per week” (fancy!)
•...
LUXR.CO JULY 2013
{Activity}
Pair-check your metrics
*You* are the person responsible
for getting your peer to
awesome!
5 ...
LUXR.CO JULY 2013
% of users
who share a
task 3+
times a day,
per week
{Activity}
Make a dashboard
April 2013
Avg number
o...
LUXR.CO JULY 2013
{Show & Tell}
Information Radiator
LUXR.CO JULY 2013
Information Radiator
LUXR.CO JULY 2013
Information Radiator
LUXR.CO JULY 2013
metrics.
better than a
bubbling brook.
LUXR.CO JULY 2013
Making the story
Living the Lean UX life
III : Bring it all together
LUXR.CO JULY 2013
Pull it all together
Tell the story
LUXR.CO JULY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
w...
LUXR.CO JULY 2013
Making the most of the team
Mary
Task-a-doodle
Know when
someone in her
family finishes a
shared task.
A...
LUXR.CO JULY 2013
This is [product name] .
Meet...
MVP* Narrative
MVP
The idea...
* Minimum Viable Product
5 min
MVC
Mary
...
LUXR.CO JULY 2013
Story time!
Your pair peer reads
your story back to you.
(Simply read the words on the page.)
2 min each
LUXR.CO JULY 2013
Needs
1. I need...
2. I want...
3. My goal is...
Uses
Mary can...
Features
Users
Sketches,
prototypes,
w...
LUXR.CO JULY 2013
Living the Lean UX Life
LUXR.CO JULY 2013
Patterns of work
1. Sketch
(especially of people)
2. Timebox!
(speed kills the censor and keeps you movi...
LUXR.CO JULY 2013
10 Principles of Lean UX
1. Design + Product Management + Development = 1 team
2. Externalize!
3. FLOW: ...
LUXR.CO JULY 2013
Q&A + Discussion
LUXR.CO JULY 2013
Geek out & learn tons more
LUXR.CO JULY 2013
Go be awesome.
LUXR.CO JULY 2013
LUXr makes products that coach early-stage
entrepreneurs on effective practices to deliver products
that...
Upcoming SlideShare
Loading in...5
×

LUXr Downtown Las Vegas Small Business 1-day workshop, July 11, 2013 [Las Vegas]

1,239

Published on

Lean Startup has caught fire, but what does it mean for UX? User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop for Small Business, held as part of the Downtown Project in Las Vegas.

Luxr coaches Kate Rutter & Kim Knoll facilitated a day-long Lean Startup immersive experience that helps people both make the right product, and make the product right.

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,239
On Slideshare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "LUXr Downtown Las Vegas Small Business 1-day workshop, July 11, 2013 [Las Vegas]"

  1. 1. Crushing the Boulder Downtown Las Vegas Small Business Workshop Lean Startup + UX 1-day workshop THU JUL 11, 2013 +
  2. 2. LUXR.CO JULY 2013
  3. 3. LUXR.CO JULY 2013 Whoʼs here? ! ! ! 30 second intros * name * company * role * your favorite superpower! Hello! 5-10 min
  4. 4. LUXR.CO JULY 2013 Kate Rutter www.luxr.co @luxrco @katerutter TWEET!
  5. 5. LUXR.CO JULY 2013 LUXr provides practical, hands-on tools for entrepreneurs around the world. LUXr helps startups deliver products that customers want, need and love to buy. About LUXr LUXr • 3435 Cesar Chavez San Francisco, CA • 94110 info@luxr.co • http://luxr.co • twitter: @luxrco Janice Fraser, Founder & CEO Jason Fraser, Co-Founder & Operations Lead Kate Rutter, Co-Founder & Designer
  6. 6. LUXR.CO JULY 2013
  7. 7. LUXR.CO JULY 2013 We are not experts on your idea or business. You are. Our goal is to intro new ways to get good ideas out... fast and simply... so you can validate them and move them forward. What to expect...
  8. 8. LUXR.CO JULY 2013 “We made an amazing thing. But nobody wanted it.” What I NEVER want you to experience...
  9. 9. LUXR.CO JULY 2013 “We made an amazing thing. But nobody wanted it.” What I NEVER want you to experience... FAIL
  10. 10. LUXR.CO JULY 2013 “We made an amazing thing. But nobody wanted it.” What I NEVER want you to experience... waste
  11. 11. LUXR.CO JULY 2013 I. Lean + UX Fundamentals II. Three Lean UX experiments: 1. Get to Know your Customer 2. Act on Customer Needs 3. Measure What Matters III. Bring it all together Today we’ll cover...
  12. 12. LUXR.CO JULY 2013 What is Lean Startup? What is UX? What is UX for Lean Startups? What is this stuff?!?! I : Lean UX Fundamentals
  13. 13. Lean Startup ~ the quick version ~
  14. 14. LUXR.CO JULY 2013 An approach for building companies that are creating new products and services in situations of extreme uncertainty. Lean Startup is...
  15. 15. LUXR.CO JULY 2013 3 Key Ideas Empathy. Design. Products! User Experience Build. Measure. Learn! Lean Startup Get out of the building! Customer Development
  16. 16. LUXR.CO JULY 2013 Steve Blank introduced “Customer Development” in 2006. The big idea...
  17. 17. LUXR.CO JULY 2013 Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” incremental releases + reduce waste The big synthesis... make products customers want +
  18. 18. LUXR.CO JULY 2013 The Agile Manifesto resulted from a ski scrum in February 2001. The big idea... over over over over
  19. 19. LUXR.CO JULY 2013 Build. Measure. Learn • Experiments •!Validated learning •!Reduce waste These change everything...
  20. 20. LUXR.CO JULY 2013 risk timeDefine The old way Design Develop Release
  21. 21. LUXR.CO JULY 2013 risk time A very different way
  22. 22. LUXR.CO JULY 2013 risk time A very different way MAKE release MEASURE BUILD LEARN MEASURE BUILD
  23. 23. LUXR.CO JULY 2013 Empathy. Design. Products! UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal product Key: A person’s perceptions and responses that result from the use or anticipated use of a product, service or system.
  24. 24. LUXR.CO JULY 2013 Empathy. Design. Products! UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal product Key: A person’s perceptions and responses that result from the use or anticipated use of a product, service or system.
  25. 25. LUXR.CO JULY 2013 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Interfaces & flows Prototypes User stories This Week UX Stack BUILD MEASURE LEARN
  26. 26. LUXR.CO JULY 2013
  27. 27. LUXR.CO APRIL 2013 We are going to be working really, really, really fast. What to expect...
  28. 28. LUXR.CO APRIL 2013 There is a purpose to this. I will push you to get something down rapidly. By the end of the day, youʼll have work ready to take to the next step. We are going to be working really, really, really fast. What to expect...
  29. 29. LUXR.CO APRIL 2013 You will be working in peer pairs. Two brains are better than one. And weʼll keep talking to a minimum. (There is a break where we can get all social!) What to expect...
  30. 30. LUXR.CO APRIL 2013 You may not like the pace/process/ pressure/perspective, etc. etc. That is okay. All I ask is that you keep an open mind and try it. What to expect...
  31. 31. LUXR.CO JULY 2013 Let’s get hands on...
  32. 32. LUXR.CO JULY 2013 {7 min Activity} Users + problems + solution Sketch it out Who are the users? What problems do they have? What would be a proposed solution?
  33. 33. LUXR.CO JULY 2013 Users + Problem + Solution map a mobile app for delegating tasks business professionals Working parents with with kids need to know when something’s done Too much to do, not enough time need to share tasks on the go Task-a-doodle “the DNA of your idea” May 2013
  34. 34. LUXR.CO JULY 2013 Users + Problem + Solution map “the DNA of your idea” 5 min
  35. 35. LUXR.CO JULY 2013 Users + Problem + Solution map a mobile app for delegating tasks business professionals Working parents with with kids need to know when something’s done Too much to do, not enough time need to share tasks on the go Task-a-doodle “the DNA of your idea” May 2013 1 min
  36. 36. LUXR.CO JULY 2013 1. Get to Know your Customers 2. Act on Customer Needs 3. Measure What Matters II : Three Lean UX Experiments
  37. 37. LUXR.CO JULY 2013 Personas Customer Development Interviews 1 Get to Know Your Customer
  38. 38. LUXR.CO JULY 2013 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Interfaces & flows Prototypes User stories This Week UX Stack
  39. 39. LUXR.CO JULY 2013 {Activity} Rapid Sketching Clothespin Man 7 min
  40. 40. LUXR.CO JULY 2013 Who: Make a Persona
  41. 41. LUXR.CO JULY 2013 {Activity} Make a persona Portrait 5 min
  42. 42. LUXR.CO JULY 2013 {Activity} Make a persona Facts
  43. 43. LUXR.CO JULY 2013 {Activity} Write down... 5 min • Age • City where s/he lives • Relationship (married? kids? single? divorced?) • Job role • Annual income Be specific.
  44. 44. LUXR.CO JULY 2013 {Activity} Make a persona Behaviors
  45. 45. LUXR.CO JULY 2013 {Activity} Brainstorm 10 behaviors 5 min • What do they do that indicates that they are a good customer for you? • How are they solving the problem now? • Behaviors are verbs.
  46. 46. LUXR.CO JULY 2013 {Activity} Divide into 2 piles: more important less important 2 min
  47. 47. LUXR.CO JULY 2013 {Activity} Pass & peer write 2 min
  48. 48. LUXR.CO JULY 2013 {Activity} Make a persona Needs & Goals
  49. 49. LUXR.CO JULY 2013 {Activity} Brainstorm 10 needs/goals 5 min • What do they need to accomplish that will solve their problem? • What do they need to do to feel heroic? • Why do they do the behaviors?
  50. 50. LUXR.CO JULY 2013 {Activity} Divide into 2 piles: more important less important 2 min
  51. 51. LUXR.CO JULY 2013 {Activity} Pass & peer write 2 min
  52. 52. LUXR.CO JULY 2013 {check} 3 checks
  53. 53. LUXR.CO JULY 2013 * Could enough people like this exist? (And can you find them to talk to them?) If no, make adjustments. * Is this a specific person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful. {check} 3 checks
  54. 54. LUXR.CO JULY 2013 {Homework} Bring it together as a team Share them & create a unified persona
  55. 55. LUXR.CO JULY 2013 {check} Where is the biggest risk? Which 3 assumptions about your customers pose the biggest risk to the success of your idea? Hint: youʼll validate these first.
  56. 56. LUXR.CO JULY 2013 Great Customer Development (It’s all about the interview) !
  57. 57. LUXR.CO JULY 2013 User Research Quantitative Qualitative Generative Evaluative Surveys Usability •Hallway usability •remote •Interviews •Mental Models (Indi Young) •Contextual Inquiry (Byer & Holzblatt) •Starbucks Analytics• Optimizely• Key Metrics• A/B Testing•
  58. 58. LUXR.CO JULY 2013 User Research Quantitative Qualitative Generative Evaluative Interviews
  59. 59. LUXR.CO JULY 2013 Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. * Decide where to find them * Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!
  60. 60. LUXR.CO JULY 2013 Customer Interviews * Decide where to find them * Craft a topic map for the session. * Jot down conversation prompts.
  61. 61. LUXR.CO JULY 2013 {Show & Tell} Topic Map
  62. 62. LUXR.CO JULY 2013 Topic Map mobile/ internet habits last time they got help (house cleaner) keeping everything working feeling overwhelmed commutepersonal time
  63. 63. LUXR.CO JULY 2013 {Activity} Jot down 5-7 topics 3 min
  64. 64. LUXR.CO JULY 2013 Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Decide where to find them ! Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!
  65. 65. LUXR.CO JULY 2013 “Have you ever had ________ experience?” “Can you tell me the story about that?” “And then what happened?” “Why [or how] did you do that?” “What did you love [or hate] about that?” “If you could wave a magic wand, what would it be like?” Guiding the conversation
  66. 66. LUXR.CO JULY 2013 “Have you ever had __________________________ experience?” {Activity} Brainstorm a question 3 min
  67. 67. LUXR.CO JULY 2013 During the Interview DO • Take notes • Smile • Ask open-ended questions • Get their story • Shut up and listen DONʼT • Talk about your product • Ask about future behavior • Sell • Ask leading questions • Talk much
  68. 68. LUXR.CO JULY 2013 {Activity} Practice an interview 1 interviewer + 1 interviewee note-takers
  69. 69. LUXR.CO JULY 2013 Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Decide where to find them ! Craft a topic map for the session. ! Jot down conversation prompts. ! Have the conversation * Debrief!
  70. 70. LUXR.CO JULY 2013 After the Interview: Debrief DUMP (5min, solo) 1 idea per sticky “What I heard” “What I saw” “What stood out” SORT (10min, team) Collect similar items Label groups Stack duplicates Note trends and exceptions
  71. 71. LUXR.CO JULY 2013 Validate in the world
  72. 72. LUXR.CO JULY 2013 i <3 listening.
  73. 73. LUXR.CO JULY 2013 Sketching multiple options Value proposition Dot Voting Feature prioritization 2 Act on Customer Needs
  74. 74. LUXR.CO JULY 2013 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Interfaces & flows Prototypes User stories This Week UX Stack
  75. 75. LUXR.CO JULY 2013 6 Uses An illustration that shows “What will they DO with this product?” It intersects user needs with business vision to show the consumer value proposition. This informs what features are most important.
  76. 76. LUXR.CO JULY 2013 What: Envision 6 uses
  77. 77. LUXR.CO JULY 2013 {Activity} Sketch 6-up Uses 10 min
  78. 78. LUXR.CO JULY 2013 {Activity} Work with your peer Pass your work 2-minute “quiet read” Focus on understanding Confirm clarity 5 min
  79. 79. LUXR.CO JULY 2013 {Activity} Dot-vote top picks Peers use 3 dots } pick top uses 5 min Founders use 1 dot } pick top use
  80. 80. LUXR.CO JULY 2013 {Activity} Redraw the top pick 3 min Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013
  81. 81. LUXR.CO JULY 2013 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Interfaces & flows Prototypes User stories This Week UX Stack
  82. 82. LUXR.CO JULY 2013 {Activity} Brainstorm features 5 min
  83. 83. LUXR.CO JULY 2013 {Activity} Divide into 2 piles: 1 min build nowbuild later
  84. 84. LUXR.CO JULY 2013 {Activity} Select 3 features
  85. 85. LUXR.CO JULY 2013 1 min 5-item to-do list Task sharer Status tracker {Activity} Make a feature list. April 2013
  86. 86. LUXR.CO JULY 2013 {Organize!} Post your persona, value prop and features on the wall. (off to the side)
  87. 87. LUXR.CO JULY 2013 Persona Limited features to support the uses What you have now Who is our user and what are their needs & goals? What can a user do with our product? How will they do that? Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013 Value prop
  88. 88. LUXR.CO JULY 2013 Uses make me frisky!
  89. 89. LUXR.CO JULY 2013 Actionable Metrics Defining an effective metric Tracking over time 3 Measure What Matters
  90. 90. LUXR.CO JULY 2013 Product (black box) Conversion Funnel Traffic Measuring what?
  91. 91. LUXR.CO JULY 2013 Product (black box) Conversion Funnel Traffic Measuring what?
  92. 92. LUXR.CO JULY 2013 User Research surveys usability testing a/b testing user interviews analytics KPIs Quantitative Qualitative Generative Evaluative
  93. 93. LUXR.CO JULY 2013 Metrics checklist a good metric... a great metric... ...makes you look at all the other metrics and say “none of those other numbers matter if we donʼt get this right first.” ...measures the usage of your product by a person. The usage should be specific to features that deliver value to your user. vanity total number of registered users unhelpful sign-ups % of users who share a task 3+ times a day, per week awesomebetter % of users who sign in 3+ times a day, per week good % of new users per week
  94. 94. LUXR.CO JULY 2013 {Activity} Brainstorm 5 measures (from features) 3 min
  95. 95. LUXR.CO JULY 2013 {Activity} Divide into 2 piles: more telling less telling 1 min
  96. 96. LUXR.CO JULY 2013 {Activity} Pick 3. 2 min
  97. 97. LUXR.CO JULY 2013 Metrics checklist 3. Is there an object basis? • “per user” [ ___/user] • “per user per week” (fancy!) • Examples: per user, per session, or by interaction or item (messages per file, emails per thread) * not required, but super-helpful • “per week” [ ___/wk ] • “per month” [ ___/mo] 2. Is there a time basis? • “number of...” [ # ] • “average number of...” [avg ] • “percent of...” [ % ] 1. Does the metric begin with a number?
  98. 98. LUXR.CO JULY 2013 {Activity} Pair-check your metrics *You* are the person responsible for getting your peer to awesome! 5 min each
  99. 99. LUXR.CO JULY 2013 % of users who share a task 3+ times a day, per week {Activity} Make a dashboard April 2013 Avg number of logins per person per week. Avg # of tasks completed per person per month.
  100. 100. LUXR.CO JULY 2013 {Show & Tell} Information Radiator
  101. 101. LUXR.CO JULY 2013 Information Radiator
  102. 102. LUXR.CO JULY 2013 Information Radiator
  103. 103. LUXR.CO JULY 2013 metrics. better than a bubbling brook.
  104. 104. LUXR.CO JULY 2013 Making the story Living the Lean UX life III : Bring it all together
  105. 105. LUXR.CO JULY 2013 Pull it all together Tell the story
  106. 106. LUXR.CO JULY 2013 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Interfaces & flows Prototypes User stories This Week UX Stack BUILD MEASURE LEARN
  107. 107. LUXR.CO JULY 2013 Making the most of the team Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013 Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013
  108. 108. LUXR.CO JULY 2013 This is [product name] . Meet... MVP* Narrative MVP The idea... * Minimum Viable Product 5 min MVC Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013 To see progress, we will measure...
  109. 109. LUXR.CO JULY 2013 Story time! Your pair peer reads your story back to you. (Simply read the words on the page.) 2 min each
  110. 110. LUXR.CO JULY 2013 Needs 1. I need... 2. I want... 3. My goal is... Uses Mary can... Features Users Sketches, prototypes, wireframes, pixels Your vision & ideas go here why what how Interfaces & flows Prototypes User stories This Week UX Stack Mary Task-a-doodle Know when someone in her family finishes a shared task. April 2013
  111. 111. LUXR.CO JULY 2013 Living the Lean UX Life
  112. 112. LUXR.CO JULY 2013 Patterns of work 1. Sketch (especially of people) 2. Timebox! (speed kills the censor and keeps you moving) 3. Generate independently, discuss as a team (3 people ideal) 4. Dump & Sort (one item per Post-It, use Sharpie) 5. 2x2 organizing framework (help decision-making when lots of items) 6. Work at the wall 7. Quick decision-making techniques (dot-vote, roman vote, stack rank)
  113. 113. LUXR.CO JULY 2013 10 Principles of Lean UX 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration) * Read full descriptions at http://luxr.co/10-principles
  114. 114. LUXR.CO JULY 2013 Q&A + Discussion
  115. 115. LUXR.CO JULY 2013 Geek out & learn tons more
  116. 116. LUXR.CO JULY 2013 Go be awesome.
  117. 117. LUXR.CO JULY 2013 LUXr makes products that coach early-stage entrepreneurs on effective practices to deliver products that customers want, need and love to buy. LUXr.co 3435 Cesar Chavez, San Francisco, CA • 94110 The Juhl, 353 E. Bonneville Ave., Las Vegas, NV • 89101 info@luxr.co • http://luxr.co • twitter: @luxrco • www.facebook.com/LUXrInc images • Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal • http://www.flickr.com/photos/pompien/6160278603/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×