Crushing the BoulderUser Experience forLean Startups1-day workshop  WED, JUL 18, 2012
LUXR.CO   JULY 2012
Who’s in the room?                            IntrosLUXR.CO   JULY 2012
LUXR.CO   JULY 2012
Residency               Core           Workshops Advising                      Curriculum 10 weeks to          Learning   ...
TWEET!                        Kate Rutter                        www.luxr.co                       @luxrco                ...
This is not... A class on how to                                (how do you know itʼs awesome?) produce an awesome UIA ses...
Today we’ll cover...                      I. Lean + UX Fundamentals                      II. Three Lean UX experiments:   ...
What is this stuff?!?!                  I : Lean UX Fundamentals                         What is Lean Startup?            ...
Lean Startup?LUXR.CO   JULY 2012
Lean Startup is NOT                       Cheap Startup                        Fast Startup                      Shortcut ...
Lean Startup is NOT                      Low-AmbitionLUXR.CO   JULY 2012
Lean Startup is NOT                      THE OPPOSITE OF                        FAT STARTUPLUXR.CO   JULY 2012
Get out                        of the                      building!LUXR.CO   JULY 2012
Customer development is...  A four-step framework for discovering and  validating the right market for your idea,  buildin...
Steve Blank                      introduced                      “Customer                      Development”              ...
In 2010, Brant                      Cooper & Patrick                      Vlaskovitz wrote                      a shorter,...
What it looks like in practice...LUXR.CO   JULY 2012
LUXR.CO   JULY 2012
Build,                      Measure.                       Learn.LUXR.CO   JULY 2012
Lean Startup is...   An approach for building companies that are   creating new products and services in   situations of e...
Eric Ries wrote                           a blog post on                           Sept 8, 2008                           ...
The Influence of Agile   “The courage to speak truths,   pleasant or unpleasant, fosters   communication and trust.   “The ...
Lean Startup advocates...  • Experiments  •!Validated learningLUXR.CO   JULY 2012
UX.                       Design.                      Startups.LUXR.CO   JULY 2012
User Experience is...     A personʼs perceptions and responses that     result from the use or anticipated use of a     pr...
Lean User Experience is...     A principle-driven process for product teams     working in situations of extreme uncertain...
UX brings 10* years           of experience, methods, and                        patterns of work.          *20, 30, 50 ye...
UX people are EXPERTS at “getting out of the building”LUXR.CO   JULY 2012
UX people are EXPERTS at “getting out of the building”LUXR.CO   JULY 2012
UX == Customer Discovery                            People, their                            goals & needs                ...
UX cycles == Lean Startup learning loops                                                                THINK             ...
Design > UI                           THINK                                                                               ...
LUXR.CO   JULY 2012
II : Three Lean UX Experiments                      1. Get to Know your Customers                      2. Act on Customer ...
Today’s Challenge                            Hypothesis          We believe that modern families would benefit          fro...
1                          Get to Know Your                             Customers                      (Customer Developme...
User Research                                quant              qual                                                      ...
User Research                         quant      qual            Generative           Interviews            EvaluativeLUXR...
Customer Interviews                      * Identify who you want to talk to.                      * Articulate your hypoth...
{Activity}                      Let’s do it!LUXR.CO   JULY 2012
{Warm-up Activity}                      Rapid Sketching                      Clothespin Man!LUXR.CO   JULY 2012
Who: Make a PersonaLUXR.CO   JULY 2012
{Activity}                      Make a persona                         PortraitLUXR.CO   JULY 2012
{Activity}                      Make a persona                      DemographicsLUXR.CO   JULY 2012
{Activity}                      Make a persona                        BehaviorsLUXR.CO   JULY 2012
{Activity}                      Make a persona                      Needs & GoalsLUXR.CO   JULY 2012
{Activity}                      Bring it together                       Discuss & create                       a unified pe...
{check}                             3 checks          * Does this sound like a person who could exist?           If no, ma...
Customer Interviews                      ! Identify who you want to talk to.                      ! Articulate your hypoth...
{Show & Tell}                      Topic MapLUXR.CO   JULY 2012
Topic Map                           mobile/                                                       feeling                 ...
{Activity}                             Add a topic                           mobile/                           internet   ...
Customer Interviews                      ! Identify who you want to talk to.                      ! Articulate your hypoth...
Conversation Prompts          “Have you ever had ________ experience?”          “Can you tell me the story about that?”   ...
{Activity}          Brainstorm a question                      “Have you ever had                      ___________________...
Customer Interviews                      ! Identify who you want to talk to.                      ! Articulate your hypoth...
During the Interview          DO          • Take notes          • Smile          • Ask open-ended questions          • Get...
{Activity}            Practice an interview                      1 interviewer + 1 interviewee                            ...
After the Interview: Debrief            DUMP (5min, solo)            1 idea per sticky            “What I heard”          ...
{homework}                      DebriefLUXR.CO   JULY 2012
i <3                      listening.LUXR.CO   JULY 2012
2                          Act on                      Customer Needs              (Developing product and interface ideas...
Remember this?                                                        Users                                               ...
BLAH BLAH BLAH                                  BLAH BLAH BLAH                                  BLAH BLAH BLAH            ...
6 Uses                      An illustration that shows “What will they DO with this product?” It                      inte...
6 UsesLUXR.CO   JULY 2012
{Activity}                      Sketch 6-up Uses                                                     __ can...            ...
{Activity}                 Dot-vote top picks                      3 dots } pick top 2 usesLUXR.CO   JULY 2012
{Activity}                      Redraw the top 2                                                      __ can...           ...
{Activity}               Brainstorm featuresLUXR.CO   JULY 2012
{Activity}                      Select 2 featuresLUXR.CO   JULY 2012
{Organize!}   Post your persona, 2 uses   and 2 features on the wall.        (off to the side)LUXR.CO   JULY 2012
What you have now  Who is our user       What can a user    How will they  and what are their    do with our        do tha...
Uses                      make me                      frisky!LUXR.CO   JULY 2012
3                             Measure                              What                             Matters              (...
Top questions          Will people use it?          Why wonʼt people use it?          Whatʼs wrong with this?          How...
User Research                        quantitative    qualitative             generate      surveys      user interviews   ...
quantitative qualitative                               a/b testing       usability                                analytic...
Measuring what?                        Traffic                        Conversion                         Funnel            ...
{Activity}             Brainstorm measures                (from features)LUXR.CO   JULY 2012
{Activity}                  Divide into 2 piles:                 less                 more               important        ...
{Activity}                  As a team, get to 5LUXR.CO   JULY 2012
{Activity}                  Check your metricsLUXR.CO   JULY 2012
Metrics checklist                                              • “number of...” [ # ] 1. Does the metric                  ...
Metrics checklist   a good metric...                                 a great metric...   ...measures the usage of your    ...
{Show & Tell}                      Metrics DashboardLUXR.CO   JULY 2012
Metrics dashboard     % of users     who share a       task 3+     times a day,       per weekLUXR.CO   JULY 2012
{Show & Tell}              Information RadiatorLUXR.CO   JULY 2012
Information RadiatorLUXR.CO   JULY 2012
Information RadiatorLUXR.CO   JULY 2012
Advanced topics  Conversion metrics           Pirate Metrics - AARRR!  Cohort metrics  Instrumentation                Acqu...
Tools Landscape   ANALYTICS                  CONVERSION TESTING   UNMODERATED   Google Analytics           Unbounce       ...
metrics.                   better than a                  bubbling brook.LUXR.CO   JULY 2012
III : Bring it all together                         Making the story                      Living the Lean UX lifeLUXR.CO  ...
{Activity}                      Tell the storyLUXR.CO   JULY 2012
{Activity}                      Make a narrative                              We are _______________                      ...
A direct through-line                                                        Users                                        ...
Living the Lean UX LifeLUXR.CO   JULY 2012
Lean User Experience is...     A principle-driven process for product teams     working in situations of extreme uncertain...
Patterns of work      1. Generate independently, discuss as a team         (3 people ideal)      2. Dump & Sort         (o...
10 Principles of Lean UX      1.   Design + Product Management + Development = 1 team      2.   Externalize!      3.   FLO...
Q&A + DiscussionLUXR.CO   JULY 2012
Go be awesome.LUXR.CO   JULY 2012
About LUXrLUXrʼs mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers ...
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LUXr 1-day workshop, July 18, 2012 [San Francisco]

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User Experience is one of the most challenging and least understood aspects of creating a product...and yet it will make or break your product. This deck is from the LUXr 1-day workshop, UX for Lean Startups.

Join Kate Rutter of LUXr to learn Lean Startup methods that help you both make the right product, and make your product right.

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LUXr 1-day workshop, July 18, 2012 [San Francisco]

  1. 1. Crushing the BoulderUser Experience forLean Startups1-day workshop WED, JUL 18, 2012
  2. 2. LUXR.CO JULY 2012
  3. 3. Who’s in the room? IntrosLUXR.CO JULY 2012
  4. 4. LUXR.CO JULY 2012
  5. 5. Residency Core Workshops Advising Curriculum 10 weeks to Learning Core concepts Coaching & awesome for products for and hands-on guidance for early-stage accelerators & activities for teams going teams. startup teams. everyone. at lightspeed.LUXR.CO JULY 2012
  6. 6. TWEET! Kate Rutter www.luxr.co @luxrco @katerutterLUXR.CO JULY 2012
  7. 7. This is not... A class on how to (how do you know itʼs awesome?) produce an awesome UIA session on making (how do you know these arenʼtproduction wireframes or a waste of valuable time?)photoshop comps A “perfect approach” or (100s of entrepreneurs have used these techniques to define a rigid point of view on their own unique Great UX.) Great UX.LUXR.CO JULY 2012
  8. 8. Today we’ll cover... I. Lean + UX Fundamentals II. Three Lean UX experiments: 1. Get to Know your Customer 2. Act on Customer Needs 3. Measure What Matters III. Bring it all togetherLUXR.CO JULY 2012
  9. 9. What is this stuff?!?! I : Lean UX Fundamentals What is Lean Startup? What is UX? What is UX for Lean Startups?LUXR.CO JULY 2012
  10. 10. Lean Startup?LUXR.CO JULY 2012
  11. 11. Lean Startup is NOT Cheap Startup Fast Startup Shortcut StartupLUXR.CO JULY 2012
  12. 12. Lean Startup is NOT Low-AmbitionLUXR.CO JULY 2012
  13. 13. Lean Startup is NOT THE OPPOSITE OF FAT STARTUPLUXR.CO JULY 2012
  14. 14. Get out of the building!LUXR.CO JULY 2012
  15. 15. Customer development is... A four-step framework for discovering and validating the right market for your idea, building the right product features that solve customersʼ needs, testing the correct model and tactics for acquiring and converting customers, and deploying the right organization and resources to scale the business.LUXR.CO JULY 2012
  16. 16. Steve Blank introduced “Customer Development” in...um...2006. The big idea...LUXR.CO JULY 2012
  17. 17. In 2010, Brant Cooper & Patrick Vlaskovitz wrote a shorter, more useful book.The big idea...LUXR.CO JULY 2012
  18. 18. What it looks like in practice...LUXR.CO JULY 2012
  19. 19. LUXR.CO JULY 2012
  20. 20. Build, Measure. Learn.LUXR.CO JULY 2012
  21. 21. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creation of rapid prototypes that test market assumptions, and uses customer feedback in an effort to evolve the design faster and reduce waste.LUXR.CO JULY 2012
  22. 22. Eric Ries wrote a blog post on Sept 8, 2008 titled “The Lean Startup.” The big idea... + + make products reduce incremental customers want releases wasteLUXR.CO JULY 2012
  23. 23. The Influence of Agile “The courage to speak truths, pleasant or unpleasant, fosters communication and trust. “The courage to discard failing solutions and seek new ones encourages simplicity. “The courage to seek real, concrete answers creates feedback.” —Kent BeckLUXR.CO JULY 2012
  24. 24. Lean Startup advocates... • Experiments •!Validated learningLUXR.CO JULY 2012
  25. 25. UX. Design. Startups.LUXR.CO JULY 2012
  26. 26. User Experience is... A personʼs perceptions and responses that result from the use or anticipated use of a product, service or system. product UI UX via Ed Lea: http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cerealLUXR.CO JULY 2012
  27. 27. Lean User Experience is... A principle-driven process for product teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high-quality, high-velocity user experience outcomes.LUXR.CO JULY 2012
  28. 28. UX brings 10* years of experience, methods, and patterns of work. *20, 30, 50 yearsLUXR.CO JULY 2012
  29. 29. UX people are EXPERTS at “getting out of the building”LUXR.CO JULY 2012
  30. 30. UX people are EXPERTS at “getting out of the building”LUXR.CO JULY 2012
  31. 31. UX == Customer Discovery People, their goals & needs Sketches and prototypes Interactions and flowsLUXR.CO JULY 2012
  32. 32. UX cycles == Lean Startup learning loops THINK MAKE Reduc cycle e time, not build time CHECK Generative Research • Ideation • Mental models • Participatory Design • Contextual Inquiry • Concept Maps • THINK Behavior Models • Test Results • Competitive Analysis Personas • Sketches • Prototypes • Wireframes • Value Prop • Landing View • Hypotheses • Comps • Deployed Code MAKE Evaluative Research • A/B Testing • Site Analytics • Usability Testing • Funnel Analysis • Interruptive Surveys CHECKLUXR.CO JULY 2012
  33. 33. Design > UI THINK MAKE CHECK Users 1. I need... why what Needs 2. I want... 3. My goal is... how Business thinking goes here Mary can... BUILD Uses MEASURE LEARN Features Sketches, wireframes, pixels This Week Prototypes User Stories Themed ReleasesLUXR.CO JULY 2012
  34. 34. LUXR.CO JULY 2012
  35. 35. II : Three Lean UX Experiments 1. Get to Know your Customers 2. Act on Customer Needs 3. Measure What MattersLUXR.CO JULY 2012
  36. 36. Today’s Challenge Hypothesis We believe that modern families would benefit from having better ways to keep up with tasks, and are willing to pay for a better way to coordinate tasks with other family members, friends and neighbors.LUXR.CO JULY 2012
  37. 37. 1 Get to Know Your Customers (Customer Development Interviews) Types of Research Personas How to Interview Practice InterviewLUXR.CO JULY 2012
  38. 38. User Research quant qual • Contextual Inquiry (Byer & Holzblatt) • Mental Models (Indi Young) Generative surveys •Interviews •Starbucks Optimizely• •Hallway usability Analytics• •remote Evaluative A/B Testing• Usability Key Metrics•LUXR.CO JULY 2012
  39. 39. User Research quant qual Generative Interviews EvaluativeLUXR.CO JULY 2012
  40. 40. Customer Interviews * Identify who you want to talk to. * Articulate your hypotheses. * Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JULY 2012
  41. 41. {Activity} Let’s do it!LUXR.CO JULY 2012
  42. 42. {Warm-up Activity} Rapid Sketching Clothespin Man!LUXR.CO JULY 2012
  43. 43. Who: Make a PersonaLUXR.CO JULY 2012
  44. 44. {Activity} Make a persona PortraitLUXR.CO JULY 2012
  45. 45. {Activity} Make a persona DemographicsLUXR.CO JULY 2012
  46. 46. {Activity} Make a persona BehaviorsLUXR.CO JULY 2012
  47. 47. {Activity} Make a persona Needs & GoalsLUXR.CO JULY 2012
  48. 48. {Activity} Bring it together Discuss & create a unified personaLUXR.CO JULY 2012
  49. 49. {check} 3 checks * Does this sound like a person who could exist? If no, make adjustments. * Is this an actual person you know? If yes, make adjustments. * Is the persona respectful? If no, make adjustments or re-do. Contempt is not helpful.LUXR.CO JULY 2012
  50. 50. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. * Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JULY 2012
  51. 51. {Show & Tell} Topic MapLUXR.CO JULY 2012
  52. 52. Topic Map mobile/ feeling internet overwhelmed habits? keeping everything working last time they got help (house cleaner) personal commute timeLUXR.CO JULY 2012
  53. 53. {Activity} Add a topic mobile/ internet habits? keeping everything working last time they got help (house cleaner) personal commute timeLUXR.CO JULY 2012
  54. 54. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Craft a topic map for the session. * Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JULY 2012
  55. 55. Conversation Prompts “Have you ever had ________ experience?” “Can you tell me the story about that?” “And then what happened?” “Why [or how] did you do that?” “What did you love [or hate] about that?” “If you could wave a magic wand, what would it be like?”LUXR.CO JULY 2012
  56. 56. {Activity} Brainstorm a question “Have you ever had __________________________ experience?”LUXR.CO JULY 2012
  57. 57. Customer Interviews ! Identify who you want to talk to. ! Articulate your hypotheses. ! Craft a topic map for the session. ! Jot down conversation prompts. * Have the conversation * Debrief!LUXR.CO JULY 2012
  58. 58. During the Interview DO • Take notes • Smile • Ask open-ended questions • Get their story • Shut up and listen DONʼT • Talk about your product • Ask about future behavior • Sell • Ask leading questions • Talk muchLUXR.CO JULY 2012
  59. 59. {Activity} Practice an interview 1 interviewer + 1 interviewee note-takersLUXR.CO JULY 2012
  60. 60. After the Interview: Debrief DUMP (5min, solo) 1 idea per sticky “What I heard” “What I saw” “What stood out” SORT (10min, team) Collect similar items Label groups Stack duplicates Note trends and exceptionsLUXR.CO JULY 2012
  61. 61. {homework} DebriefLUXR.CO JULY 2012
  62. 62. i <3 listening.LUXR.CO JULY 2012
  63. 63. 2 Act on Customer Needs (Developing product and interface ideas) Sketching 6-Up Uses Dot VotingLUXR.CO JULY 2012
  64. 64. Remember this? Users 1. BLAH why what Needs 2. BLAH 3. BLAH how (INSERT BUSINESS THINKING HERE) Mary can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO JULY 2012
  65. 65. BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH BLAH A person BLAH BLAH and their needs Your business vision why USES: what What can how Mary do with your product?LUXR.CO JULY 2012
  66. 66. 6 Uses An illustration that shows “What will they DO with this product?” It intersects user needs with business vision to show the consumer value proposition. This informs what features are most important.LUXR.CO JULY 2012
  67. 67. 6 UsesLUXR.CO JULY 2012
  68. 68. {Activity} Sketch 6-up Uses __ can... ____, ______ with ______LUXR.CO JULY 2012
  69. 69. {Activity} Dot-vote top picks 3 dots } pick top 2 usesLUXR.CO JULY 2012
  70. 70. {Activity} Redraw the top 2 __ can... ____, ______ with ______LUXR.CO JULY 2012
  71. 71. {Activity} Brainstorm featuresLUXR.CO JULY 2012
  72. 72. {Activity} Select 2 featuresLUXR.CO JULY 2012
  73. 73. {Organize!} Post your persona, 2 uses and 2 features on the wall. (off to the side)LUXR.CO JULY 2012
  74. 74. What you have now Who is our user What can a user How will they and what are their do with our do that? needs & goals? product? Persona 6-up uses Limited features to support the usesLUXR.CO JULY 2012
  75. 75. Uses make me frisky!LUXR.CO JULY 2012
  76. 76. 3 Measure What Matters (Quantitative and Qualitative Evaluation) Common research questions Metrics & AnalyticsLUXR.CO JULY 2012
  77. 77. Top questions Will people use it? Why wonʼt people use it? Whatʼs wrong with this? How could I make this better? How can I improve conversion? Are we making progress? Do people like this? Are these results good? Why do people do that? Did we do the right thing? Why is there dropoff?LUXR.CO JULY 2012
  78. 78. User Research quantitative qualitative generate surveys user interviews ideas a/b testing evaluate analytics usability testing product KPIsLUXR.CO JULY 2012
  79. 79. quantitative qualitative a/b testing usability analytics testing KPIs Do people use it? How should I design the new one? Which is better? Why wonʼt people use it? Did we do the right thing? Whatʼs wrong with this? Are these results good? How could I make this better? Are we making progress? Why do people do that? What do people love about it? CLOSED-ENDED QUESTIONS How can I improve conversion? Why is there dropoff? What do they think this should do? OPEN-ENDED QUESTIONSLUXR.CO JULY 2012
  80. 80. Measuring what? Traffic Conversion Funnel Product (black box)LUXR.CO JULY 2012
  81. 81. {Activity} Brainstorm measures (from features)LUXR.CO JULY 2012
  82. 82. {Activity} Divide into 2 piles: less more important importantLUXR.CO JULY 2012
  83. 83. {Activity} As a team, get to 5LUXR.CO JULY 2012
  84. 84. {Activity} Check your metricsLUXR.CO JULY 2012
  85. 85. Metrics checklist • “number of...” [ # ] 1. Does the metric • “average number of...” [avg ] begin with a number? • “percent of...” [ % ] • “per week” [ ___/wk ] 2. Is there a time basis? • “per month” [ ___/mo] • “per user” [ ___/user] 3. Is there an object • “per user per week” (fancy!) basis? • Examples: per user, per session, or by interaction or item * not required, but super-helpful (messages per file, emails per thread)LUXR.CO JULY 2012
  86. 86. Metrics checklist a good metric... a great metric... ...measures the usage of your ...makes you look at all the product by a person. The usage other metrics and say “none of should be specific to features that those other numbers matter if deliver value to your user. we donʼt get this right first.” unhelpful vanity good better awesome % of users % of users % of new total number who sign in who share a users per sign-ups of registered 3+ times a task 3+ week users day, times a day, per week per weekLUXR.CO JULY 2012
  87. 87. {Show & Tell} Metrics DashboardLUXR.CO JULY 2012
  88. 88. Metrics dashboard % of users who share a task 3+ times a day, per weekLUXR.CO JULY 2012
  89. 89. {Show & Tell} Information RadiatorLUXR.CO JULY 2012
  90. 90. Information RadiatorLUXR.CO JULY 2012
  91. 91. Information RadiatorLUXR.CO JULY 2012
  92. 92. Advanced topics Conversion metrics Pirate Metrics - AARRR! Cohort metrics Instrumentation Acquisition Activation Retention What should I be measuring? (a few search terms) Referral “Vanity Metrics” Revenue “KPI” “A/B Tests” “Metrics for Pirates”LUXR.CO JULY 2012
  93. 93. Tools Landscape ANALYTICS CONVERSION TESTING UNMODERATED Google Analytics Unbounce TESTS WITH VIDEO KISS Metrics Optimizely Usertesting.com Mixpanel TryMyUI Flurry Userlytics LocalLytics WhatUsersDo Stats Mix (just an api) Loop11 HEAT MAPPING MESSAGE RECALL MICRO USABILITY Crazy Egg ClueApp Navflow Click Tale FiveSecondTest Usabilia Clicktest Verify Intuition HQ UserZoomLUXR.CO JULY 2012
  94. 94. metrics. better than a bubbling brook.LUXR.CO JULY 2012
  95. 95. III : Bring it all together Making the story Living the Lean UX lifeLUXR.CO JULY 2012
  96. 96. {Activity} Tell the storyLUXR.CO JULY 2012
  97. 97. {Activity} Make a narrative We are _______________ Meet... M V P with __________, ________ can... using these features we will measureLUXR.CO JULY 2012
  98. 98. A direct through-line Users 1. BLAH why what Needs 2. BLAH 3. BLAH how (INSERT BUSINESS THINKING HERE) Mary can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed ReleasesLUXR.CO JULY 2012
  99. 99. Living the Lean UX LifeLUXR.CO JULY 2012
  100. 100. Lean User Experience is... A principle-driven process for product teams working in situations of extreme uncertainty. It is characterized by rituals that predispose predictable, high-quality, high-velocity user experience outcomes.LUXR.CO JULY 2012
  101. 101. Patterns of work 1. Generate independently, discuss as a team (3 people ideal) 2. Dump & Sort (one item per Post-It, use Sharpie) 3. Sketch (especially of people) 4. Work at the wall 5. Timebox! (speed kills the censor and keeps you moving) 6. 2x2 organizing framework (help decision-making when lots of items) 7. Quick decision-making techniques (dot-vote, roman vote, stack rank)LUXR.CO JULY 2012
  102. 102. 10 Principles of Lean UX 1. Design + Product Management + Development = 1 team 2. Externalize! 3. FLOW: think -> make -> check 4. Repeatable & routinized 5. Solve the right problem 6. Goal-driven & outcome-focused 7. Generate many options 8. Decide quickly and hold decisions lightly 9. Recognize hypotheses & validate them 10. Users are the best source of information (& inspiration) Read more at http://luxr.co/10-principlesLUXR.CO JULY 2012
  103. 103. Q&A + DiscussionLUXR.CO JULY 2012
  104. 104. Go be awesome.LUXR.CO JULY 2012
  105. 105. About LUXrLUXrʼs mission is to educate early-stage entrepreneurs oneffective practices to deliver products that customers want,need and love to buy.Residency Core Workshops Advising Curriculum10 weeks to Learning products Core concepts and Coaching &awesome for for accelerators & hands-on activities guidance for teamsearly-stage teams. startup teams. for everyone. going at lightspeed.LUXr • 3435 Cesar ChavezSan Francisco, CA • 94110info@luxr.co • http://luxr.co • twitter: @luxrcoJanice Fraser, Founder & CEO [janice@luxr.co • @clevergirl ]Jason Fraser, Co-Founder & Operations Lead [jason@luxr.co ]Kate Rutter, Co-Founder & Designer [kate@luxr.co • @katerutter ]LUXR.CO JULY 2012
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