Wtn social media

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  • Note – it is not recommended to test more than one part of the message at a time.
  • Wtn social media

    1. 1. Social Media & You<br />Prepared for Idaho WTN <br />April 21, 2010<br />John Lozzi<br />Listrak<br />Jeff Hough <br />ISU Workforce Training<br />
    2. 2. I have a theory!<br />
    3. 3. The Purple Cow Theory<br />
    4. 4. The Purple Cow Theory<br />
    5. 5. WEB 2.0<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9. Channels<br />
    10. 10. Channels<br />
    11. 11. Channels<br />
    12. 12. Channels<br />
    13. 13. Channels<br />
    14. 14. <ul><li> More than 350 Million Active Users</li></ul>Source: Brad Kleinman<br />WorksmartEmarketing<br />
    15. 15. <ul><li> More than 350 Million Active Users
    16. 16. 50% log on daily</li></ul>Source: Brad Kleinman<br />WorksmartEmarketing<br />
    17. 17. <ul><li> More than 350 Million Active Users
    18. 18. 50% log on daily
    19. 19. Fastest Growing Demographic – 35 +</li></ul>Source: Brad Kleinman<br />WorksmartEmarketing<br />
    20. 20. <ul><li> More than 350 Million Active Users
    21. 21. 50% log on daily
    22. 22. Fastest Growing Demographic – 35 +
    23. 23. Average user spends 55 min. a day on the site.</li></ul>Source: Brad Kleinman<br />WorksmartEmarketing<br />
    24. 24. <ul><li> More than 350 Million Active Users
    25. 25. 50% log on daily
    26. 26. Fastest Growing Demographic – 35 +
    27. 27. Average user spends 55 min. a day on the site
    28. 28. Facebook pages create Fans</li></ul>Source: Brad Kleinman<br />WorksmartEmarketing<br />
    29. 29.
    30. 30.
    31. 31. <ul><li> This site reaches over 27 million U.S. monthly people.</li></ul>Source: www.quantcast.com<br />
    32. 32. <ul><li> This site reaches over 27 million U.S. monthly people.
    33. 33. The site attracts a more affluent, slightly more female</li></ul> than male, young adult audience.<br />Source: www.quantcast.com<br />
    34. 34. <ul><li> This site reaches over 27 million U.S. monthly people.
    35. 35. The site attracts a more affluent, slightly more female</li></ul> than male, young adult audience.<br /><ul><li> The typical visitor reads Techcrunch, subscribes to</li></ul> Entertainment Weekly.<br />Source: www.quantcast.com<br />
    36. 36. Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful community of professionals, with members from over 200 countries, 170 industries, all of the Fortune 500 companies.<br />Source: www.quantcast.com<br />
    37. 37.
    38. 38.
    39. 39.
    40. 40. Time <br />commitment<br />
    41. 41. 10 Hrs. Week<br />
    42. 42. Why Email? <br />50 million people will check email at least 5 times today<br />ClickZ, 2008<br />55% of marketers surveyed expect ROI from email to be higher than any other channel<br />Datran Media, 2008<br />The average cost of an email order is less than $7<br />Shop.org, 2008<br />Email marketing is expected to generate $43 in revenue for each $1 spent in 2009<br />DMA, 2008<br />
    43. 43. But Just Sending Emailisn’t Enough<br />Your success or lack thereof depends on:<br />Who is on your list<br />What you send them<br />When you send it<br />
    44. 44. D<br />data<br />I<br />inbox<br />R<br />relevancy<br />E<br />email design<br />C<br />calls-to-action<br />T<br />test<br />www.listrak.com  1-877-362-4556  info@listrak.com<br />
    45. 45. Data<br /><ul><li>List acquisition
    46. 46. List hygiene
    47. 47. Reporting</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    48. 48. List acquisition<br /><ul><li>Build your own lists
    49. 49. Ask for permission
    50. 50. Keep the opt-in process short and quick
    51. 51. Post your privacy policy
    52. 52. Validate email with welcome message
    53. 53. Collect info from every customer touch-point</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    54. 54. List hygiene<br /><ul><li>Correct misspellings
    55. 55. Manage bounces
    56. 56. Remove invalids
    57. 57. Audit lists with ECOA
    58. 58. Honor unsubscribes immediately</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    59. 59. Reporting and tracking<br /><ul><li>Track the metrics that matter
    60. 60. Know your conversion rate
    61. 61. Know your ROI
    62. 62. Know the value of each subscriber
    63. 63. Capture as much data as possible</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    64. 64. Inbox<br /><ul><li>Deliverability
    65. 65. Reputation</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    66. 66.
    67. 67.
    68. 68.
    69. 69.
    70. 70. Call-to-Action<br /><ul><li>Above the fold
    71. 71. Clear, quick, & easy
    72. 72. Relevant landing page</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    73. 73. Test<br /><ul><li>A/B split tests
    74. 74. Results</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    75. 75. A/B split tests<br /><ul><li>Test one part of the message at a time
    76. 76. Subject line
    77. 77. Graphics
    78. 78. CTA / Offers
    79. 79. Time
    80. 80. Frequency
    81. 81. From Names
    82. 82. Headlines
    83. 83. Content
    84. 84. Personalization</li></ul>www.listrak.com  1-877-362-4556  info@listrak.com<br />
    85. 85. Measure the results of each test so you know which version to send to the rest of your subscribers<br />www.listrak.com  1-877-362-4556  info@listrak.com<br />
    86. 86. Free Resources<br />ClickZ.com<br />Twice-monthly “Email Marketing” column for ClickZ Experts<br />7 years of columns<br />Other great columnists too!<br />JeanneJennings.com<br />Articles archive<br />10 years<br />
    87. 87. Free Resources<br />EmailExperience.org<br />MarketingSherpa.com<br />WilsonWeb.com<br />

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