book reviewnovember the 12thlucian lumperdean
summary general information about the book and the authors presentation of the book personal opinion
general information about the book and the authors published in 2011             ann handley chief content officer of Mar...
presentation of the bookguidelines of the book:                marketing is about publishing great content               ...
a] the content rulesintroduces and elucidates the rules for creating great content         embrace being a publisher     ...
b] how to sectionoffers specific how-to steps to creating an array of things         define your purpose         set a r...
c] content that converts: success stories (with ideas you can steal)                         reynolds golf academy       ...
personal opinion“internet for dummies”repetitiveit doesn’t keep its initial promiseas expected there is no magic formu...
thank you.
Content rules, Ann Handley & CC Chapman - Book Review
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Content rules, Ann Handley & CC Chapman - Book Review

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Content rules, Ann Handley & CC Chapman - Book Review

  1. 1. book reviewnovember the 12thlucian lumperdean
  2. 2. summary general information about the book and the authors presentation of the book personal opinion
  3. 3. general information about the book and the authors published in 2011 ann handley chief content officer of MarketingProfs, a 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Writer who blogs at her personal blog, a n n a r c h y, as well as american express OPEN c.c. chapman c.c. is the founder of digital dads, where a dad can be a guy. he is also the creator and host of of the managing the gray podcast and is also a member of the media hacks and cast of dads podcasts. He is a graduate of bentley university and an avid photographer.
  4. 4. presentation of the bookguidelines of the book:  marketing is about publishing great content  the answer is to tell stories  not focusing on why content rules but about how to create the stuff that truly doesdivided into three parts
  5. 5. a] the content rulesintroduces and elucidates the rules for creating great content  embrace being a publisher  insight inspires originality  build momentum  speak human  reimagine don’t recycle  share or solve don’t shill  show don’t just tell  do something unexpected  stoke the campfire  create wings and roots  play to your strengths
  6. 6. b] how to sectionoffers specific how-to steps to creating an array of things  define your purpose  set a reliable schedule  mix it up  move beyond the written word  size matters  learn how to write killer headlines  design is important  create momentum  consider comment moderation  categorize and tag everything  write the way you speak
  7. 7. c] content that converts: success stories (with ideas you can steal)  reynolds golf academy  cool beans group  askpatty.com kadient
  8. 8. personal opinion“internet for dummies”repetitiveit doesn’t keep its initial promiseas expected there is no magic formula on howto create a successful blog or website “guidelines for talented people who don’tknow how to organize their ideas” the examples are not very modern
  9. 9. thank you.

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