The Many Faces of Blogging<br />Luke Murphy<br />1st March, 2011<br />
33 Digital<br />
Blogging, theatre and PR<br />
Bloggers are important<br />
Why I blog…<br />
Amplification of voice<br />Community<br />Inspiration<br />Shared learning<br />Expanding horizons<br />Chronicling life<...
“<br />        Critical opinion plays an essential role in the development of any culture... <br />…This creation of more ...
“<br />       I'm not aware of bloggers championing the really important, new or unexpected in the theatre.<br />Critics d...
The Three Theatre Bloggers<br />
The ‘other’ critic<br />
Opinion and Commentary<br />
Theatre Companies<br />
Suggestions (not orders)<br />
Can I find you?<br />
‘Review’<br />[Title of Show]<br />[Company/Theatre]<br />
The Semantic Web<br />http://bit.ly/twespiansrdfa<br />
Build your credibility<br />
Be consistent<br />
Importance of an editor<br />
What about a company?<br />
Why are you blogging?<br />
I want to be a thought-leader<br />
We want to showcase our work<br />
Credibility (again)<br />
Blogging is a value add, not a solution<br />
Which platform do I use?<br />
Blogger<br />Tumblr/Posterous<br />Wordpress.org<br />Wordpress.com<br />
Blogger<br /><ul><li>Easiest to setup
Highest ranking on Google
No downtime</li></li></ul><li>Blogger<br /><ul><li>Easiest to setup
Highest ranking on Google
No downtime
Lack of features
Not pretty enough
Domain credibility</li></li></ul><li>Dip your toe in the water<br />
Wordpress.com<br /><ul><li>Easy to setup
A little more freedom
Premium features
Making things pretty</li></li></ul><li>Wordpress.com<br /><ul><li>Easy to setup
A little more freedom
Premium features
Making things pretty
Not enough freedom
Expensive
Domain credibility (again)</li></li></ul><li>The weak at heart<br />
The weak at heart<br />Hobbyists<br />
Wordpress.org<br /><ul><li>Complete freedom and control
Fully featured CMS
Complete FREEDOM</li></li></ul><li>Wordpress.org<br /><ul><li>Complete freedom and control
Fully featured CMS
Complete FREEDOM
You manage the server
Time, Quality, Money… Pick two
Complete freedom</li></li></ul><li>Are you taking this seriously?<br />
Are you taking this seriously?<br />Dear companies,<br />Do you need these features?<br />
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Twespians Fringe - The Many Faces of Blogging (for theatre)

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  • 33 DigitalWe do social media and online PRBrands including:- Microsoft, O2, Debenhams, Premier Inn and EvernoteEverything from community management to blogger relations
  • Blogger by night – Theatre and personalFreelance PR for theatres – worked with independent and fringe companiesStint at the SOH
  • Bloggers have the same influence as traditional pressTheatre even more so (Mark Shenton, Whingers, Lyn Gardner)Assumption that you want to grow your audience and profile as a blogger
  • Darren Rowse aka Problogger is one of the web’s most influential bloggers. Number two most favourited blog in 2009, and currently earns a six figure income from blogging. In 2008 he did a post on why he blogs…
  • …The reasons why you should blogFor theatre we have another reason
  • As Lyn Gardner puts it…Bloggers don’t have the restraints placed on newspaper writers
  • Blogging and tweeting are not the same as writing criticism (this is not a review), nor should they be, nor do blogging and tweeting replace, subvert or necessarily compliment criticism, which is an act of literary and intellectual intervention that is in theory at least something worthwhile in itself.Particular Guardian bloggers…Why we need to up our game
  • Anybody who blogs on behalf of an organisation
  • Social Media-Use your networksLook for opportunities (upthewestend.com)When writing posts - Keywords
  • Review, Title, Company/Theatre
  • To help machines understand the context of dataRich snippets
  • Domain, design, networking - don’t just promote, partake
  • Scheduletemplate your work as a reviewer set yourself goals and stick to them (traffic, engagement, etc)
  • Not only spelling, grammar and punctuation 0 IMPORTANTHave someone read through your work or wait a little while
  • What about a company
  • Need to ask yourself?A lot of companies start a blog with no reason to it
  • Marcus Romer – Pilot Theatre
  • Royal Opera HouseSadler’s Wells/Lyrics HammersmithFacebook feeds
  • Your blog is an extension of your brand (design), timing and consistency (Editorial Calendar)
  • It’s there to support and provide content for your other channelsBrand awareness and educate people about your brand
  • Platforms?4 that I’d think about
  • Social media
  • Facebook – if your audience isn’t there don’t bother (or don’t invest time). You’ll only be dragging them acrossClosed network
  • Monitoring (brands, topics, events, new followers)Cross accounts
  • CotweetBusiness side of things. Great if you have a team that works across the channelMultiple accountsScheduling postsSaved searchesSearching for people
  • Measuring a topic, name or trend
  • Everyone should use this
  • Questions?
  • Twespians Fringe - The Many Faces of Blogging (for theatre)

    1. 1. The Many Faces of Blogging<br />Luke Murphy<br />1st March, 2011<br />
    2. 2. 33 Digital<br />
    3. 3. Blogging, theatre and PR<br />
    4. 4. Bloggers are important<br />
    5. 5. Why I blog…<br />
    6. 6. Amplification of voice<br />Community<br />Inspiration<br />Shared learning<br />Expanding horizons<br />Chronicling life<br />Paying Bills<br />
    7. 7. “<br /> Critical opinion plays an essential role in the development of any culture... <br />…This creation of more voices can only be a good thing, bringing a wider range of background, experience and interest to the rough and tumble of critical debate.<br />”<br />
    8. 8. “<br /> I'm not aware of bloggers championing the really important, new or unexpected in the theatre.<br />Critics do that…<br />”<br />
    9. 9. The Three Theatre Bloggers<br />
    10. 10. The ‘other’ critic<br />
    11. 11. Opinion and Commentary<br />
    12. 12. Theatre Companies<br />
    13. 13. Suggestions (not orders)<br />
    14. 14. Can I find you?<br />
    15. 15. ‘Review’<br />[Title of Show]<br />[Company/Theatre]<br />
    16. 16. The Semantic Web<br />http://bit.ly/twespiansrdfa<br />
    17. 17. Build your credibility<br />
    18. 18. Be consistent<br />
    19. 19. Importance of an editor<br />
    20. 20. What about a company?<br />
    21. 21. Why are you blogging?<br />
    22. 22. I want to be a thought-leader<br />
    23. 23. We want to showcase our work<br />
    24. 24. Credibility (again)<br />
    25. 25. Blogging is a value add, not a solution<br />
    26. 26. Which platform do I use?<br />
    27. 27. Blogger<br />Tumblr/Posterous<br />Wordpress.org<br />Wordpress.com<br />
    28. 28. Blogger<br /><ul><li>Easiest to setup
    29. 29. Highest ranking on Google
    30. 30. No downtime</li></li></ul><li>Blogger<br /><ul><li>Easiest to setup
    31. 31. Highest ranking on Google
    32. 32. No downtime
    33. 33. Lack of features
    34. 34. Not pretty enough
    35. 35. Domain credibility</li></li></ul><li>Dip your toe in the water<br />
    36. 36. Wordpress.com<br /><ul><li>Easy to setup
    37. 37. A little more freedom
    38. 38. Premium features
    39. 39. Making things pretty</li></li></ul><li>Wordpress.com<br /><ul><li>Easy to setup
    40. 40. A little more freedom
    41. 41. Premium features
    42. 42. Making things pretty
    43. 43. Not enough freedom
    44. 44. Expensive
    45. 45. Domain credibility (again)</li></li></ul><li>The weak at heart<br />
    46. 46. The weak at heart<br />Hobbyists<br />
    47. 47. Wordpress.org<br /><ul><li>Complete freedom and control
    48. 48. Fully featured CMS
    49. 49. Complete FREEDOM</li></li></ul><li>Wordpress.org<br /><ul><li>Complete freedom and control
    50. 50. Fully featured CMS
    51. 51. Complete FREEDOM
    52. 52. You manage the server
    53. 53. Time, Quality, Money… Pick two
    54. 54. Complete freedom</li></li></ul><li>Are you taking this seriously?<br />
    55. 55. Are you taking this seriously?<br />Dear companies,<br />Do you need these features?<br />
    56. 56. http://codex.wordpress.org/<br />
    57. 57. Tumblr/Posterous<br /><ul><li>Quick, easy and free
    58. 58. No fluff
    59. 59. Organic search and virality</li></li></ul><li>Tumblr/Posterous<br /><ul><li>Quick, easy and free
    60. 60. No fluff
    61. 61. Organic search and virality
    62. 62. Simple
    63. 63. Is it a blog?</li></li></ul><li>Companies who want to share<br />
    64. 64. Companies who want to share<br />As a supplement<br />
    65. 65. Use the force (of social media)<br />
    66. 66. Do you need to be there?<br />
    67. 67. Twitter is a place for networking, not for self promotion<br />
    68. 68. 80/20 rule of content<br />
    69. 69. There are tools…<br />
    70. 70. Tweetdeck<br />
    71. 71. CoTweet<br />
    72. 72. The Archivist<br />
    73. 73. Bit.ly<br />
    74. 74. kthxbai<br />
    75. 75. @lurkmoophy<br />luke.murphy@33-digital.com<br />lurkmoophy.twosacompany.org<br />
    76. 76. http://www.problogger.net/archives/2008/10/21/why-do-we-blog/<br />http://www.guardian.co.uk/stage/theatreblog/2007/sep/18/bloggingsavedcritics<br />http://www.whatsonstage.com/blog/theatre/london/E8831296427404/Ed+Hall's+Propeller+Party.html<br />http://ubelly.com/2011/01/an-introduction-to-rdfa-and-the-semantic-web/<br />http://ubelly.com/2011/01/rdfa-in-practice-part-1-wordpress-and-drupal/<br />http://www.pilot-theatre.com/redesign/default.asp?idno=17432<br />http://blog.roh.org.uk/<br />http://codex.wordpress.org/<br />http://www.tweetdeck.com/<br />http://www.cotweet.com/<br />http://thearchivist.visitmix.com/<br />http://bit.ly/<br />http://bit.ly/pages/help#i_3_0<br />
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