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AMA Conference 2012 - Blogging Masterclass
 

AMA Conference 2012 - Blogging Masterclass

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Presentation I gave on building an effective company blog at AMA Conference 2012.

Presentation I gave on building an effective company blog at AMA Conference 2012.

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    AMA Conference 2012 - Blogging Masterclass AMA Conference 2012 - Blogging Masterclass Presentation Transcript

    • Hello@lurkmoophy
    • I WORK HERE
    • TWESPIANS
    • HOW DO IGET PEOPLE TO READ MYBLOG?
    • WHY?
    • BUY IN FROM THE TOP MOTIVE
    • MOTIVE
    • PART OF A GOOD BONFIRE http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
    • WHO?
    • YOUR AUDIENCE AND YOUR MISSION STATEMENT ARE THETWO MOST IMPORTANT THINGS
    • CONTENT
    • CONTENTDESIGN AND USER EXPERIENCE
    • CONTENTDESIGN AND USER EXPERIENCEMARKETING AND METRICS
    • CONTENTIS WHY PEOPLEGO TO YOUR SITE
    • HAVE A LOOK AT YOURCONTENT STRATEGY
    • A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
    • MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
    • BUILD AROUNDPASSION POINTS
    • KEEP A REGULARCADENCE OF CONTENT
    • THE IMPORTANCE OFSTORYTELLING
    • A YOUNGER THEATREArts Organisations and Twitter:Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/
    • A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
    • DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
    • “I DON’T HAVE TIME TO WRITE GOOD CONTENT!!1”
    • GOOD DESIGN ISGOOD BUSINESS THOMAS WATSON JNR
    • USER EXPERIENCE
    • “a persons perceptions andresponses that result from the useor anticipated use of a product,system or service...
    • User experience design is aboutunderstanding the way a useruses your site, and making it asfrictionless and intuitive aspossible.
    • PEOPLE IGNORE DESIGN THATIGNORES PEOPLE FRANK CHIMERO
    • UNDERCOVERUSEREXPERIENCEDESIGNCennydd Bowles
    • THINK OF THE BLOG IN CONTEXT OF THE WHOLE USER EXPERIENCE
    • TWESPIANSUser experience andthe theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
    • DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
    • MARKETING
    • AUTOMATEEVERYTHING
    • SEO 101
    • SEO 101KEYWORDS &BACKLINKS
    • LISTENING ANDRESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
    • PAID FORADVERTISING
    • STUMBLEUPON
    • FACEBOOK
    • LIVE EVENTS
    • MEASURE IT
    • AGREE YOURGOALS WITH THE PEOPLE WHO MATTER
    • TRENDS TO LOOK OUT FOR WHAT TYPE OF CONTENT WORKS WHEN YOUR CONTENT IS WORKING WHERE PEOPLE ARE COMING FROM
    • ARE YOU SATISFYINGYOUR AUDIENCE ANDMISSION STATEMENT?
    • THANK YOU.@lurkmoophyluke.murphy@33-digital.com