AMA Conference 2012 - Blogging Masterclass

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Presentation I gave on building an effective company blog at AMA Conference 2012.

Presentation I gave on building an effective company blog at AMA Conference 2012.

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Transcript

  • 1. Hello@lurkmoophy
  • 2. I WORK HERE
  • 3. TWESPIANS
  • 4. HOW DO IGET PEOPLE TO READ MYBLOG?
  • 5. WHY?
  • 6. BUY IN FROM THE TOP MOTIVE
  • 7. MOTIVE
  • 8. PART OF A GOOD BONFIRE http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
  • 9. WHO?
  • 10. YOUR AUDIENCE AND YOUR MISSION STATEMENT ARE THETWO MOST IMPORTANT THINGS
  • 11. CONTENT
  • 12. CONTENTDESIGN AND USER EXPERIENCE
  • 13. CONTENTDESIGN AND USER EXPERIENCEMARKETING AND METRICS
  • 14. CONTENTIS WHY PEOPLEGO TO YOUR SITE
  • 15. HAVE A LOOK AT YOURCONTENT STRATEGY
  • 16. A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
  • 17. MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
  • 18. BUILD AROUNDPASSION POINTS
  • 19. KEEP A REGULARCADENCE OF CONTENT
  • 20. THE IMPORTANCE OFSTORYTELLING
  • 21. A YOUNGER THEATREArts Organisations and Twitter:Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/
  • 22. A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
  • 23. DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
  • 24. “I DON’T HAVE TIME TO WRITE GOOD CONTENT!!1”
  • 25. GOOD DESIGN ISGOOD BUSINESS THOMAS WATSON JNR
  • 26. USER EXPERIENCE
  • 27. “a persons perceptions andresponses that result from the useor anticipated use of a product,system or service...
  • 28. User experience design is aboutunderstanding the way a useruses your site, and making it asfrictionless and intuitive aspossible.
  • 29. PEOPLE IGNORE DESIGN THATIGNORES PEOPLE FRANK CHIMERO
  • 30. UNDERCOVERUSEREXPERIENCEDESIGNCennydd Bowles
  • 31. THINK OF THE BLOG IN CONTEXT OF THE WHOLE USER EXPERIENCE
  • 32. TWESPIANSUser experience andthe theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
  • 33. DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
  • 34. MARKETING
  • 35. AUTOMATEEVERYTHING
  • 36. SEO 101
  • 37. SEO 101KEYWORDS &BACKLINKS
  • 38. LISTENING ANDRESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
  • 39. PAID FORADVERTISING
  • 40. STUMBLEUPON
  • 41. FACEBOOK
  • 42. LIVE EVENTS
  • 43. MEASURE IT
  • 44. AGREE YOURGOALS WITH THE PEOPLE WHO MATTER
  • 45. TRENDS TO LOOK OUT FOR WHAT TYPE OF CONTENT WORKS WHEN YOUR CONTENT IS WORKING WHERE PEOPLE ARE COMING FROM
  • 46. ARE YOU SATISFYINGYOUR AUDIENCE ANDMISSION STATEMENT?
  • 47. THANK YOU.@lurkmoophyluke.murphy@33-digital.com