AMA Conference 2012 - Blogging Masterclass
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AMA Conference 2012 - Blogging Masterclass

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Presentation I gave on building an effective company blog at AMA Conference 2012.

Presentation I gave on building an effective company blog at AMA Conference 2012.

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AMA Conference 2012 - Blogging Masterclass AMA Conference 2012 - Blogging Masterclass Presentation Transcript

  • Hello@lurkmoophy
  • I WORK HERE
  • TWESPIANS
  • HOW DO IGET PEOPLE TO READ MYBLOG?
  • WHY?
  • BUY IN FROM THE TOP MOTIVE
  • MOTIVE
  • PART OF A GOOD BONFIRE http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
  • WHO?
  • YOUR AUDIENCE AND YOUR MISSION STATEMENT ARE THETWO MOST IMPORTANT THINGS
  • CONTENT
  • CONTENTDESIGN AND USER EXPERIENCE
  • CONTENTDESIGN AND USER EXPERIENCEMARKETING AND METRICS
  • CONTENTIS WHY PEOPLEGO TO YOUR SITE
  • HAVE A LOOK AT YOURCONTENT STRATEGY
  • A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
  • MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
  • BUILD AROUNDPASSION POINTS
  • KEEP A REGULARCADENCE OF CONTENT
  • THE IMPORTANCE OFSTORYTELLING
  • A YOUNGER THEATREArts Organisations and Twitter:Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/
  • A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
  • DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
  • “I DON’T HAVE TIME TO WRITE GOOD CONTENT!!1”
  • GOOD DESIGN ISGOOD BUSINESS THOMAS WATSON JNR
  • USER EXPERIENCE
  • “a persons perceptions andresponses that result from the useor anticipated use of a product,system or service...
  • User experience design is aboutunderstanding the way a useruses your site, and making it asfrictionless and intuitive aspossible.
  • PEOPLE IGNORE DESIGN THATIGNORES PEOPLE FRANK CHIMERO
  • UNDERCOVERUSEREXPERIENCEDESIGNCennydd Bowles
  • THINK OF THE BLOG IN CONTEXT OF THE WHOLE USER EXPERIENCE
  • TWESPIANSUser experience andthe theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
  • DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
  • MARKETING
  • AUTOMATEEVERYTHING
  • SEO 101
  • SEO 101KEYWORDS &BACKLINKS
  • LISTENING ANDRESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
  • PAID FORADVERTISING
  • STUMBLEUPON
  • FACEBOOK
  • LIVE EVENTS
  • MEASURE IT
  • AGREE YOURGOALS WITH THE PEOPLE WHO MATTER
  • TRENDS TO LOOK OUT FOR WHAT TYPE OF CONTENT WORKS WHEN YOUR CONTENT IS WORKING WHERE PEOPLE ARE COMING FROM
  • ARE YOU SATISFYINGYOUR AUDIENCE ANDMISSION STATEMENT?
  • THANK YOU.@lurkmoophyluke.murphy@33-digital.com