0
Hello@lurkmoophy
I WORK HERE
TWESPIANS
HOW DO IGET PEOPLE TO READ MYBLOG?
WHY?
BUY IN FROM THE TOP            MOTIVE
MOTIVE
PART OF A GOOD BONFIRE  http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
WHO?
YOUR AUDIENCE AND   YOUR MISSION    STATEMENT      ARE THETWO MOST IMPORTANT       THINGS
CONTENT
CONTENTDESIGN AND USER  EXPERIENCE
CONTENTDESIGN AND USER  EXPERIENCEMARKETING AND    METRICS
CONTENTIS WHY PEOPLEGO TO YOUR SITE
HAVE A LOOK AT YOURCONTENT STRATEGY
A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
BUILD AROUNDPASSION POINTS
KEEP A REGULARCADENCE OF CONTENT
THE IMPORTANCE OFSTORYTELLING
A YOUNGER THEATREArts Organisations and Twitter:Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-t...
A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
DOES IT SATISFY YOURAUDIENCE AND MISSION     STATEMENT?
“I DON’T HAVE      TIME TO  WRITE GOOD CONTENT!!1”
GOOD DESIGN ISGOOD BUSINESS     THOMAS WATSON JNR
USER EXPERIENCE
“a persons perceptions andresponses that result from the useor anticipated use of a product,system or service...
User experience design is aboutunderstanding the way a useruses your site, and making it asfrictionless and intuitive aspo...
PEOPLE IGNORE  DESIGN THATIGNORES PEOPLE       FRANK CHIMERO
UNDERCOVERUSEREXPERIENCEDESIGNCennydd Bowles
THINK OF THE BLOG  IN CONTEXT OF    THE WHOLE USER EXPERIENCE
TWESPIANSUser experience andthe theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
DOES IT SATISFY YOURAUDIENCE AND MISSION     STATEMENT?
MARKETING
AUTOMATEEVERYTHING
SEO 101
SEO 101KEYWORDS    &BACKLINKS
LISTENING ANDRESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
PAID FORADVERTISING
STUMBLEUPON
FACEBOOK
LIVE EVENTS
MEASURE IT
AGREE YOURGOALS WITH THE PEOPLE WHO   MATTER
TRENDS TO LOOK OUT FOR      WHAT TYPE OF     CONTENT WORKS    WHEN YOUR CONTENT       IS WORKING    WHERE PEOPLE ARE      ...
ARE YOU SATISFYINGYOUR AUDIENCE ANDMISSION STATEMENT?
THANK YOU.@lurkmoophyluke.murphy@33-digital.com
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
AMA Conference 2012 - Blogging Masterclass
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AMA Conference 2012 - Blogging Masterclass

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Presentation I gave on building an effective company blog at AMA Conference 2012.

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Transcript of "AMA Conference 2012 - Blogging Masterclass"

  1. 1. Hello@lurkmoophy
  2. 2. I WORK HERE
  3. 3. TWESPIANS
  4. 4. HOW DO IGET PEOPLE TO READ MYBLOG?
  5. 5. WHY?
  6. 6. BUY IN FROM THE TOP MOTIVE
  7. 7. MOTIVE
  8. 8. PART OF A GOOD BONFIRE http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires
  9. 9. WHO?
  10. 10. YOUR AUDIENCE AND YOUR MISSION STATEMENT ARE THETWO MOST IMPORTANT THINGS
  11. 11. CONTENT
  12. 12. CONTENTDESIGN AND USER EXPERIENCE
  13. 13. CONTENTDESIGN AND USER EXPERIENCEMARKETING AND METRICS
  14. 14. CONTENTIS WHY PEOPLEGO TO YOUR SITE
  15. 15. HAVE A LOOK AT YOURCONTENT STRATEGY
  16. 16. A LIST APARTthe discipline of content strategyhttp://www.alistapart.com/articles/thedisciplineofcontentstrategy
  17. 17. MASHABLE7 tips to make your blog stickyhttp://mashable.com/2011/09/16/blog-content-sticky/
  18. 18. BUILD AROUNDPASSION POINTS
  19. 19. KEEP A REGULARCADENCE OF CONTENT
  20. 20. THE IMPORTANCE OFSTORYTELLING
  21. 21. A YOUNGER THEATREArts Organisations and Twitter:Telling the Storieshttp://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/
  22. 22. A LIST APARTMaking up storieshttp://www.alistapart.com/articles/making-up-stories-perception-language-and-the-web/
  23. 23. DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
  24. 24. “I DON’T HAVE TIME TO WRITE GOOD CONTENT!!1”
  25. 25. GOOD DESIGN ISGOOD BUSINESS THOMAS WATSON JNR
  26. 26. USER EXPERIENCE
  27. 27. “a persons perceptions andresponses that result from the useor anticipated use of a product,system or service...
  28. 28. User experience design is aboutunderstanding the way a useruses your site, and making it asfrictionless and intuitive aspossible.
  29. 29. PEOPLE IGNORE DESIGN THATIGNORES PEOPLE FRANK CHIMERO
  30. 30. UNDERCOVERUSEREXPERIENCEDESIGNCennydd Bowles
  31. 31. THINK OF THE BLOG IN CONTEXT OF THE WHOLE USER EXPERIENCE
  32. 32. TWESPIANSUser experience andthe theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/
  33. 33. DOES IT SATISFY YOURAUDIENCE AND MISSION STATEMENT?
  34. 34. MARKETING
  35. 35. AUTOMATEEVERYTHING
  36. 36. SEO 101
  37. 37. SEO 101KEYWORDS &BACKLINKS
  38. 38. LISTENING ANDRESPONDINGGOOGLE READERTWITTER LISTSTWEETDECKTWIANGULATEROWFEEDERTAGXEDO
  39. 39. PAID FORADVERTISING
  40. 40. STUMBLEUPON
  41. 41. FACEBOOK
  42. 42. LIVE EVENTS
  43. 43. MEASURE IT
  44. 44. AGREE YOURGOALS WITH THE PEOPLE WHO MATTER
  45. 45. TRENDS TO LOOK OUT FOR WHAT TYPE OF CONTENT WORKS WHEN YOUR CONTENT IS WORKING WHERE PEOPLE ARE COMING FROM
  46. 46. ARE YOU SATISFYINGYOUR AUDIENCE ANDMISSION STATEMENT?
  47. 47. THANK YOU.@lurkmoophyluke.murphy@33-digital.com
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