Interactive Marketing Plan - Mobile Marketing meets Social Media Marketing

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Mobile Branding, Marketing & Technology Solutions... …

Mobile Branding, Marketing & Technology Solutions...
WAP Sites (Mobile Web), Mobile Phone Applications (I-phone, Android, Blackberry), and SMS (Text) Campaigns which include Text-4-Info, Mobile Alerts, Mobile Surveys-Polls-Voting, Text-2-Win, Sweepstakes, Contests, Games, & Trivia. We also cater to social media and API integrations to solve business pain-points and enhance CRM and ERP initiatives via our business continuity focus.

Text MyL7z to 83071 to reach a mobile media specialist (standard rates may apply).

For more information on L7z Group Deliverables via email, please contact Gonzalo Araya at GAraya@L7zGroup.com.

We are Supplier Diversity Certified and located in New York and Fort Lauderdale. Visit www.L7zGroup.com .

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  • 1. L7z Group:Interactive Marketing Plan
  • 2. Why M-commerce and E-commerce combined, makes for an ingenious, innovative, interactive marketing plan for your brand!
    This strategic action plan is designed to utilize these advanced Mobile Marketing andSocial Media concepts in order to connect with your audience in an engaging personal experience while increasing awareness about your company and ultimately increase traffic, drive sales or whatever measure your organization uses to show this marketing plan as a success. The purpose of this action plan is to formulate the ways in which this goal will be achieved. Many outlets and facets will be utilized to create a broad-range approach in order to maximize the visibility, audience reach and ROI.
    Mobile Marketing:
    Social Media:
    • Build / Engage / Learn:
    • 15. Build /own mobile database for future campaigns
    • 16. Create an engaging experience and increase brand loyalty
    • 17. Behavioral-target marketing; learn audience buying habits
    • 18. Customizable:
    • 19. Fully customizable platform to suit any business needs
    • 20. Multiple keywords and trigger point configurations
    • 21. SPAM Security:
    • 22. Registration required prior to receive any content
    • 23. 2 step opt-in verification process
    • 24. Analytics:
    • 25. All user/platform communication is tracked, monitored and measured for auditing purposes and demographics
    • 26. Editorial:
    • 27. “Story to tell”; your organization, your product or service
    • 28. Cornerstone of your social network marketing process, feeds into various “touch points”
    • 29. Viral Networking:
    • 30. Increase search engine ranking and optimization
    • 31. Blog and micro-blogging, photo and video tagging, link back to website
    • 32. 3Ms Phase:
    • 33. Maintained: site and content, discussions will happen and happen organically, “give somebody something to talk about” and they will
    • 34. Marketed: putting social content into “touch points”, target marketing, industry related sites
    • 35. Monitored/Measured: stuff measured is stuff happening; facebook, twitter, blog viewership, campaign performance
    Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale
    2
  • 36. INTERACTIVE MARKETING PLAN
    Print, Radio, TV, Email and Current Client List
    Note: Not all social media network mediums shown
    SOCIAL MEDIA
    MOBILE
    Managed Placementsthe more contacts each “touch point” below has, the more extensive your reach
    Content
    Viral Placementsthe more contacts each “touch point” below has, the more extensive your reach
    SMS Informational Campaign
    Blog EntriesContent tagged for external search optimization
    SMS Promotional Campaign
    Facebook
    Search Google, Yahoo
    Myspace
    SMS Broadcast Campaign
    Micro-Blogs
    Viral Content – Digg, Delicious, etc
    Flickr
    Web Widget Registration
    PhotosContent tagged for external search optimization and internal search optimization when using Flickr
    YouTube
    Viral Feeds - Plaxo, FriendFeed, etc
    Other Mobile Campaigns Relevant to your Industry and/or Business Continuity Focus
    twitter
    BlogSpot.comviral with subscribers, working with BlogCatalog.com, MyBlogLog.com, Technorati.com, etc.
    VideoContent tagged for external search optimization and internal search optimization when using YouTube
    LinkedIn
    WAP – Mobile Website
    Other Social Networks Relevant to your Industry
    APP - iPhone
    APP - BlackBerry
    APP - Android
    Your Website
    3
    Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale
  • 37. social media world map
    who’s your audience?
    • Highest ranking social network for each country “by traffic.” Source: Alexa.com 10/2008
    4
    Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale
  • 38. mobile media marketing
    SellPhone Marketing Tools
    Text
    “SMS”Short MessageService
    “MMS”MultimediaMessage
    Service
    “WAP”Wireless
    Application
    Protocol
    Bluetooth
    “LBS”Location
    Based
    Services
    “QR” CodesLocation
    Based
    Services
    “APPs”Applications
    Universal, all carriers, handsets equipped with camera and proper reader software
    Universal, all carriers, all handsets (iPhone, Android, RIM)
    Universal, all carriers, all handsets
    Universal, all carriers, all handsets with Bluetooth technology, feature must be set “on” to receive
    Universal, all carriers, all handsets
    Universal, all carriers, all handsets with browser feature access
    Not Universal, content delivery may be carrier specific
    5
    Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale
  • 39. contact information…
    Gonzalo Araya, Managing Member
    P: 954 937.1748
    O: 646 329.6232
    F: 646 219.2484
    E: GAraya@L7zGroup.com
    • Jeremy Bellman, Managing Member
    • 40. P: 954 461.8689
    • 41. O: 646 329.6232
    • 42. F: 646 219.2484
    • 43. E: JBellman@L7zGroup.com
    • 44. “Click” To Follow On:
    • 45. Facebook
    • 46. LinkedIn
    • 47. Twitter
    • 48. YouTube
    • 49. Text “MyL7z” to 83071 for a mobile & media specialist. (standard message rates may apply)
    6
    Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com New York – Fort Lauderdale