Social Media Marketing: <br />Enable Contextual Calls-To-Action<br />Find Us On<br />
Executive Summary:<br />Social Media Marketing Statistics<br />Definition of Social Media Marketing<br />Definition of Soc...
Why Is Social Media Important?: Statistics<br />Photo Credit: kevindooley<br />
Global Internet Users<br />Photo Credit: Jess3<br />
90 Trillion <br />The number <br />of emails sent on <br />the Internet in 2009.<br />Source: Jess3<br />
500 Million Active Facebook Users<br />If Facebook was a country it would be the 5th largest country in the world<br />Sou...
126 Million<br />The number of blogs on the Internet.<br />Source: Jess3<br />
10 Billion+ Tweets Sent on Twitter Since 2006<br />Source: Mashable<br />Photo Credit: Rosaura Ochoa<br />
Click<br />2Billion Videos Are Streamed  Each Day On YouTube<br />Photo Credit: jonsson<br />Source: Techcrunch<br />
What Is Social Media Marketing?<br />
“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”<br />Image credit: Ian S...
“Social Media is Like a Cocktail Party: Listen Then Respond”<br />Photo Credit: The Dana Files<br />
“Links are the Currency of the Social Web”<br />
“Social Media Monitoring Collects Online Mentions for Measurement and Response”<br />Image Credit: Suchitra Prints<br />
“Company Blogs are Digital Publications <br />that Allow Public Responses”<br />Control the online conversation, other use...
Blogging and (B2C / B2B) Leads <br />B2C<br />B2B<br />Find Us On<br />Confidential - L7z Group, LLC  ©  09-2010  www.L7zG...
# Blog Articles By Leads Generated<br /># of Blog Article Ranges*<br />Find Us On<br />Confidential - L7z Group, LLC  ©  0...
“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & ...
Facebook Fan Pages Let Businesses Interact with Customers and Prospects <br />
New study released by social media management company Vitrue, Facebook Fans are valued at $3.60 a piece in earned media fo...
“Twitter is like a Text Message with a  BCC: To The World”<br />Photo Credit: ydhsu<br />
Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.<br />
“Foursquare is primarily for letting your friends know where you are and figuring out where they are. Secondarily, it's fo...
Foursquare was found on the premise of making it easier to find things, connect socially and getting around in a big city ...
Social Media Can Drive <br />Leads and Customers<br />Photo Credit: PhotoDu.de<br />
Social Media is for Leads and Sales<br />Company Blog<br />LinkedIn<br />Facebook<br />Twitter<br />Find Us On<br />Confid...
Social Media is for B2B and B2C<br />Company Blog<br />LinkedIn<br />Facebook<br />Twitter<br />Find Us On<br />Confidenti...
What does a Social Media Campaign look like? <br />Find Us On<br />Confidential - L7z Group, LLC  ©  09-2010  www.L7zGroup...
Our Digital Interactive Blue Print <br />Find Us On<br />Confidential - L7z Group, LLC  ©  09-2010  www.L7zGroup.com  info...
“Social Media + Lead Generation Opportunities = ROI”<br />Photo Credit: xJasonRogersx<br />
StrategyOur approach creates a staff of champions and an audience of advocates. People Trust “a person like me” more than ...
Core Group Services<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
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L7z Social Media Marketing

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What Social Media is.
Why you should be on it.
Why your brands should be on it.
Identified platforms and usage.
B2B and B2C lead generation.

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L7z Social Media Marketing

  1. 1. Social Media Marketing: <br />Enable Contextual Calls-To-Action<br />Find Us On<br />
  2. 2. Executive Summary:<br />Social Media Marketing Statistics<br />Definition of Social Media Marketing<br />Definition of Social Media Monitoring<br />Helpful Social Media Sound bites<br />Facebook, Twitter, Foursquare and Blogging Explanations<br />Social Media ROI Explanation and Statistics<br />2<br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  3. 3. Why Is Social Media Important?: Statistics<br />Photo Credit: kevindooley<br />
  4. 4. Global Internet Users<br />Photo Credit: Jess3<br />
  5. 5. 90 Trillion <br />The number <br />of emails sent on <br />the Internet in 2009.<br />Source: Jess3<br />
  6. 6. 500 Million Active Facebook Users<br />If Facebook was a country it would be the 5th largest country in the world<br />Source: Tech Herald<br />Photo Credit: Oversocialized<br />
  7. 7. 126 Million<br />The number of blogs on the Internet.<br />Source: Jess3<br />
  8. 8. 10 Billion+ Tweets Sent on Twitter Since 2006<br />Source: Mashable<br />Photo Credit: Rosaura Ochoa<br />
  9. 9. Click<br />2Billion Videos Are Streamed Each Day On YouTube<br />Photo Credit: jonsson<br />Source: Techcrunch<br />
  10. 10. What Is Social Media Marketing?<br />
  11. 11. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content”<br />Image credit: Ian Sane<br />
  12. 12. “Social Media is Like a Cocktail Party: Listen Then Respond”<br />Photo Credit: The Dana Files<br />
  13. 13. “Links are the Currency of the Social Web”<br />
  14. 14. “Social Media Monitoring Collects Online Mentions for Measurement and Response”<br />Image Credit: Suchitra Prints<br />
  15. 15. “Company Blogs are Digital Publications <br />that Allow Public Responses”<br />Control the online conversation, other users are defining you<br />Photo Credit kevindooley<br />
  16. 16. Blogging and (B2C / B2B) Leads <br />B2C<br />B2B<br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  17. 17. # Blog Articles By Leads Generated<br /># of Blog Article Ranges*<br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  18. 18. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.”<br />Photo Credit: Marvin Kuo<br />
  19. 19. Facebook Fan Pages Let Businesses Interact with Customers and Prospects <br />
  20. 20. New study released by social media management company Vitrue, Facebook Fans are valued at $3.60 a piece in earned media for big brands. When scaled to Fan Pages with one million Fans, that equates to $3.6 million annually.<br />*CPM = Cost Per Thousand Impressions (CPI = Cost Per Impression), “$5 CPM," this means that the cost per impression is $0.005<br />Factoring in a frequency of two wall posts a day (for ~60 million impressions a month), Vitrue then applied a $5 CPM against that data.<br />
  21. 21. “Twitter is like a Text Message with a BCC: To The World”<br />Photo Credit: ydhsu<br />
  22. 22. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.<br />
  23. 23. “Foursquare is primarily for letting your friends know where you are and figuring out where they are. Secondarily, it's for collecting points, prize ‘badges,’ and coupons, by going about your everyday business.”<br />
  24. 24. Foursquare was found on the premise of making it easier to find things, connect socially and getting around in a big city much easier. Remaining creative is “key.”<br />
  25. 25. Social Media Can Drive <br />Leads and Customers<br />Photo Credit: PhotoDu.de<br />
  26. 26. Social Media is for Leads and Sales<br />Company Blog<br />LinkedIn<br />Facebook<br />Twitter<br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  27. 27. Social Media is for B2B and B2C<br />Company Blog<br />LinkedIn<br />Facebook<br />Twitter<br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  28. 28. What does a Social Media Campaign look like? <br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  29. 29. Our Digital Interactive Blue Print <br />Find Us On<br />Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />
  30. 30. “Social Media + Lead Generation Opportunities = ROI”<br />Photo Credit: xJasonRogersx<br />
  31. 31. StrategyOur approach creates a staff of champions and an audience of advocates. People Trust “a person like me” more than authority figures from business, governmentand media. Seeking “dialogue,” not one-way advertisement. It’s about a different kind of sales …. <br />Trust, Transparency, Openness and Honesty.<br />
  32. 32. Core Group Services<br />New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas<br />

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