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CloudCon Data Mining Presentation

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  • 1. ! ! !CloudCon, Tuesday, October 2nd, 11am
  • 2. Every Second – in over thousands of Categories
  • 3. Value > Cost $’s per year in incremental revenuewww.wallpapertimes.com
  • 4. Big
  • 5. Detail
  • 6. incremental storage Volume DATA structured Variety Velocity processingsemi-structured change un-structured
  • 7. Analyze & Report Discover & Explore Structured Semi-Structured Unstructured SQL SQL++ Java/C++/Pig/HiveProduction Data Warehousing Contextual-Complex Analytics Structure the UnstructuredLarge Concurrent User-base Deep, Seasonal, Consumable Data Sets Detect Patterns Data Warehouse Data Warehouse + Hadoop BehavioralEnterprise-class System Low End Enterprise-class System Commodity Hardware System 8+PB 60+PB 40+PB
  • 8. !  Data Growing Faster
  • 9. Data questions later structure later (<$0.04/GB, <$80/2TB)single HDFS instances >50PBValue > Cost 10
  • 10. Designing for the Unknown>85% of analytical workload is NEW & UnknownThe metrics you know are cheapThe metrics you don’t know are expensive – but high in potential ROIExploration & Testing are core pillars of an analytics-driven organization
  • 11. •  Impact
  • 12. !"#$ %$& ()*+,"-+ .-)/01$2& 3-#$4! 5"*2"$, 5"*2&4! 6*77"$, 6*77&4! 82*+6$22"$, 82*+6$22&4! 9-77"+7 9-74! :",;"+7/,#"8<$2 :",;/,#"8<$2,4% )*+$=, )*+$=="+74% )2-#$8#"-+ )2-#$8#$24% ="+"+7 ="+$54% *+">*#"-+ *+">*#$54% #218<, #218<"+74% $57"+7 $57$,4% +$#, +$##"+7
  •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
  • 14. Value > Cost $’s per year in incremental revenuewww.wallpapertimes.com
  • 15. Toys and HobbiesATC > Artist trading card in ARTATC > Automatic Tool Change in Business and Industrial
  • 16. German Compound Words •  German compound words can be arbitrarily created and extremely long Adidastrainingsanzug (Adidas track suit) Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz (beef labeling regulation & delegation of supervision law) •  Syntactically, words can be combined and split in many ways. •  Some words shouldn’t be de-compounded. beiden (both) – bei(at) den(the) •  Too many candidates for Granitpflastersteine (granite paving stones) Granit(granite) pflastersteine(cobblestones) Granit(granite) pflaster(paving/band-aid) steine(stones) •  Binding characters Hochzeitsschuhe (grammatically correct, 593 hits on ebay.de) Hochzeitschuhe (129 hits on ebay.de).
  • 17. Synonyms  derived  from  top  queries  in  item  query  clusters  texas  instruments  ba  ii  plus   /  ba  ii  plus  brighton  handbag   brighton  purse  lenovo  x200   thinkpad  x200  king  bedspread   king  coverlet  rockabilly  dress   swing  dress  1963  ford  falcon   63  falcon  jessica  simpson  hair  extensions   jessica  simpson  hairdo     Abbrevia7ons/acronym  derived  from  query  transi7ons  stanford  ky   stanford  kentucky  dc  sub   dc  subwoofer  snowboard  helmet  l   snowboard  helmet  large  motorcycle  cam   motorcycle  camera  diamond  amp   diamond  amplifier