Social Networking Primer
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Social Networking Primer

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Deck from presentation to the National Small Business Chamber Luncheon 3/14/08

Deck from presentation to the National Small Business Chamber Luncheon 3/14/08

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    Social Networking Primer Social Networking Primer Presentation Transcript

    •  
      • A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations
    • Think “Long Tail” and the democratization of production and distribution. 
    • PRODUCE MOVE EMAIL ISDN ANALOG STAGE D.I.Y. www CONSUME DESKTOP PC
    • PRODUCE MOVE EMAIL WIFI MOBILE DSL CABLE ANALOG STAGE YOUTUBE FACEBOOK www VIDDLER Flickr MYSPACE CONSUME DESKTOP PC NOTEBOOK CELLULAR PHONE iPODS, MP3 PLAYERS VEHICLE
    •  
    • A Whole New Look at Viral Marketing
    •  
    •  
      • Why are these things so important to a Facebook page?
      • Posting news links on a Facebook page provides credibility to the organization for two reasons.
      • Links show the organization is in-tune to occurrences related to their industry
      • Links can show an outside interest in the organization itself (i.e. a news article written about the organization)
    •  
    •  
      • It’s no secret that people love to see pictures of themselves and people they know. Photos increase visitors.
      • Allowing fans to upload photos after attending an event provides interactivity that will surely increase the amount of visits they make to your page.
      • When an organization adds photos to their page, it shows they care about who attended their fundraiser, workshop, presentation or other event and appreciate their participation.
    •  
    •  
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      • “ Fans” are Facebook users who visit the organization’s page, decide they like the product, mission or work and become a “fan.”
      • Fans are the most significant piece of the puzzle when it comes to the “virality” of the Facebook market.
    •  
      • Company Name
      • Logo
      • Demographic data (address, phone number, office hours, etc.)
      • Photos
      • Videos
      • Discussions
    •  
      • Promote both a company’s Facebook presence and its existing website
      • Include a photo—most often the company logo
      • Include text—no more than about 80 characters
      • “ Pay-Per-Click” or a “Pay-Per-View”
    •  
      • One day, while sitting at her computer, Maurrean sees an ad for “EcoMemphis”…
      • Not sure what EcoMemphis is, but liking the ad—she clicks it and is taken to EcoMemphis’ Facebook page.
      • Once Maurrean is on the EcoMemphis Facebook page, she sees interesting articles on eco-friendly solutions, beautiful photos and a discussion going on.
      • “ This is great!”
      • Maurrean decides to become a fan. When this happens and she chooses to “become a fan,” that update now appears on her personal Facebook profile News Feed.
    •  
      • Because this information appears on her personal Facebook profile, Maurrean’s friends now know she is a fan.
      • Maurrean’s friends see her profile.
      • In the News Feed, friends see she has become a fan of EcoMemphis.
      • Friends can then choose to view the EcoMemphis page.
      • Friends can become a fan, too!
    •  
      • Fans can upload photos
      • Fans can begin/join in discussions
      • Organization can begin/join/monitor discussions
      • Organization can now stay in touch with the likes, dislikes, opinions and ideas of their client base
      • Memphis currently has over 82,000 users of Facebook
      • If properly maintained, the interactivity can increase the loyalty within consumers for a specific product, brand or cause
      • Facebook adoption rate growing at an increase of 2% per week
    • Made Simple…Really Simple
      • RSS is an acronym for “Really Simple Syndication.”
      • RSS Feeds allow you to “subscribe” to a website, so that its updates are sent directly to you via an e-mail account.
      • A site with frequent updates, such as a news site, most likely will have an option for RSS Feeds.
      • Look for some form of this symbol
      • (often at the bottom of the page).
      • Click the “RSS & feeds” option to begin the subscribing, then follow the steps.
      • After clicking the RSS feed button ( ) and choosing to subscribe*, the next step will appear:
      • Choose “Subscribe to this feed.”
      • *Note, some sites with many areas of info may ask you to choose what updates you’d like (i.e., weather, local news, entertainment, etc.)
      • This will appear, confirming you want to subscribe and send this to your RSS Feed Reader:
      • Once you’ve successfully subscribed, you’ll see this image, letting you know these updates will appear in your e-mail feed reader:
      • Your Feed Reader will look like this:
    •  
      • Apple Mail
      • Bloglines
      • Google News
      • Google Reader
      • Netvibes
      • Windows Live Mail
      • Yahoo.com
      • Many, many more.
    • Micro-Blogging Discussion
      • A service for friends, family and co–workers to communicate through the exchange of quick, frequent answers to one simple question:
      • What are you doing? 
    •  
    •  
      • Stay connected
      • Share ideas
      • Seek advice
      • Send links
    •