0
 
<ul><li>A social trend in which people use technologies to get things they need from each other, rather than from traditio...
Think “Long Tail” and the democratization of production and distribution.  
PRODUCE MOVE EMAIL ISDN ANALOG STAGE D.I.Y. www CONSUME DESKTOP PC
PRODUCE MOVE EMAIL WIFI MOBILE DSL CABLE ANALOG STAGE YOUTUBE FACEBOOK www VIDDLER Flickr MYSPACE CONSUME DESKTOP PC NOTEB...
 
A Whole New Look at Viral Marketing
 
 
<ul><li>Why are these things so important to a Facebook page? </li></ul>
<ul><li>Posting news links on a Facebook page provides credibility to the organization for two reasons.  </li></ul><ul><li...
 
 
<ul><li>It’s no secret that people love to see pictures of themselves and people they know. Photos increase visitors.  </l...
<ul><li>Allowing fans to upload photos after attending an event provides interactivity that will surely increase the amoun...
<ul><li>When an organization adds photos to their page, it shows they care about who attended their fundraiser, workshop, ...
 
 
 
<ul><li>“ Fans” are Facebook users who visit the organization’s page, decide they like the product, mission or work and be...
 
<ul><li>Company Name </li></ul><ul><li>Logo </li></ul><ul><li>Demographic data (address, phone number, office hours, etc.)...
 
<ul><li>Promote both a company’s Facebook presence and its existing website </li></ul><ul><li>Include a photo—most often t...
 
<ul><li>One day, while sitting at her computer, Maurrean sees an ad for “EcoMemphis”… </li></ul>
<ul><li>Not sure what EcoMemphis is, but liking the ad—she clicks it and is taken to EcoMemphis’ Facebook page. </li></ul>
<ul><li>Once Maurrean is on the EcoMemphis Facebook page, she sees interesting articles on eco-friendly solutions, beautif...
<ul><li>“ This is great!”  </li></ul><ul><li>Maurrean decides to become a fan. When this happens and she chooses to “becom...
 
<ul><li>Because this information appears on her personal Facebook profile, Maurrean’s friends now know she is a fan. </li>...
<ul><li>Maurrean’s friends see her profile. </li></ul><ul><li>In the News Feed, friends see she has become a fan of EcoMem...
 
<ul><li>Fans can upload photos </li></ul><ul><li>Fans can begin/join in discussions </li></ul><ul><li>Organization can beg...
<ul><li>Memphis currently has over 82,000 users of Facebook </li></ul><ul><li>If properly maintained, the interactivity ca...
Made Simple…Really Simple
<ul><li>RSS is an acronym for “Really Simple Syndication.” </li></ul><ul><li>RSS Feeds allow you to “subscribe” to a websi...
<ul><li>A site with frequent updates, such as a news site, most likely will have an option for RSS Feeds.  </li></ul><ul><...
<ul><li>Click the “RSS & feeds” option to begin the subscribing, then follow the steps. </li></ul>
<ul><li>After clicking the RSS feed button (  ) and choosing to subscribe*, the next step will appear: </li></ul><ul><li>C...
<ul><li>This will appear, confirming you want to subscribe and send this to your RSS Feed Reader: </li></ul>
<ul><li>Once you’ve successfully subscribed, you’ll see this image, letting you know these updates will appear in your e-m...
<ul><li>Your Feed Reader will look like this: </li></ul>
 
<ul><li>Apple Mail </li></ul><ul><li>Bloglines </li></ul><ul><li>Google News </li></ul><ul><li>Google Reader </li></ul><ul...
Micro-Blogging Discussion
<ul><li>A service for friends, family and co–workers to communicate through the exchange of quick, frequent answers to one...
 
 
<ul><li>Stay connected </li></ul><ul><li>Share ideas </li></ul><ul><li>Seek advice </li></ul><ul><li>Send links </li></ul>
 
Upcoming SlideShare
Loading in...5
×

Social Networking Primer

1,510

Published on

Deck from presentation to the National Small Business Chamber Luncheon 3/14/08

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,510
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
30
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Social Networking Primer"

  1. 2. <ul><li>A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations </li></ul>
  2. 3. Think “Long Tail” and the democratization of production and distribution. 
  3. 4. PRODUCE MOVE EMAIL ISDN ANALOG STAGE D.I.Y. www CONSUME DESKTOP PC
  4. 5. PRODUCE MOVE EMAIL WIFI MOBILE DSL CABLE ANALOG STAGE YOUTUBE FACEBOOK www VIDDLER Flickr MYSPACE CONSUME DESKTOP PC NOTEBOOK CELLULAR PHONE iPODS, MP3 PLAYERS VEHICLE
  5. 7. A Whole New Look at Viral Marketing
  6. 10. <ul><li>Why are these things so important to a Facebook page? </li></ul>
  7. 11. <ul><li>Posting news links on a Facebook page provides credibility to the organization for two reasons. </li></ul><ul><li>Links show the organization is in-tune to occurrences related to their industry </li></ul><ul><li>Links can show an outside interest in the organization itself (i.e. a news article written about the organization) </li></ul>
  8. 14. <ul><li>It’s no secret that people love to see pictures of themselves and people they know. Photos increase visitors. </li></ul>
  9. 15. <ul><li>Allowing fans to upload photos after attending an event provides interactivity that will surely increase the amount of visits they make to your page. </li></ul>
  10. 16. <ul><li>When an organization adds photos to their page, it shows they care about who attended their fundraiser, workshop, presentation or other event and appreciate their participation. </li></ul>
  11. 20. <ul><li>“ Fans” are Facebook users who visit the organization’s page, decide they like the product, mission or work and become a “fan.” </li></ul><ul><li>Fans are the most significant piece of the puzzle when it comes to the “virality” of the Facebook market. </li></ul>
  12. 22. <ul><li>Company Name </li></ul><ul><li>Logo </li></ul><ul><li>Demographic data (address, phone number, office hours, etc.) </li></ul><ul><li>Photos </li></ul><ul><li>Videos </li></ul><ul><li>Discussions </li></ul>
  13. 24. <ul><li>Promote both a company’s Facebook presence and its existing website </li></ul><ul><li>Include a photo—most often the company logo </li></ul><ul><li>Include text—no more than about 80 characters </li></ul><ul><li>“ Pay-Per-Click” or a “Pay-Per-View” </li></ul>
  14. 26. <ul><li>One day, while sitting at her computer, Maurrean sees an ad for “EcoMemphis”… </li></ul>
  15. 27. <ul><li>Not sure what EcoMemphis is, but liking the ad—she clicks it and is taken to EcoMemphis’ Facebook page. </li></ul>
  16. 28. <ul><li>Once Maurrean is on the EcoMemphis Facebook page, she sees interesting articles on eco-friendly solutions, beautiful photos and a discussion going on. </li></ul>
  17. 29. <ul><li>“ This is great!” </li></ul><ul><li>Maurrean decides to become a fan. When this happens and she chooses to “become a fan,” that update now appears on her personal Facebook profile News Feed. </li></ul>
  18. 31. <ul><li>Because this information appears on her personal Facebook profile, Maurrean’s friends now know she is a fan. </li></ul>
  19. 32. <ul><li>Maurrean’s friends see her profile. </li></ul><ul><li>In the News Feed, friends see she has become a fan of EcoMemphis. </li></ul><ul><li>Friends can then choose to view the EcoMemphis page. </li></ul><ul><li>Friends can become a fan, too! </li></ul>
  20. 34. <ul><li>Fans can upload photos </li></ul><ul><li>Fans can begin/join in discussions </li></ul><ul><li>Organization can begin/join/monitor discussions </li></ul><ul><li>Organization can now stay in touch with the likes, dislikes, opinions and ideas of their client base </li></ul>
  21. 35. <ul><li>Memphis currently has over 82,000 users of Facebook </li></ul><ul><li>If properly maintained, the interactivity can increase the loyalty within consumers for a specific product, brand or cause </li></ul><ul><li>Facebook adoption rate growing at an increase of 2% per week </li></ul>
  22. 36. Made Simple…Really Simple
  23. 37. <ul><li>RSS is an acronym for “Really Simple Syndication.” </li></ul><ul><li>RSS Feeds allow you to “subscribe” to a website, so that its updates are sent directly to you via an e-mail account. </li></ul>
  24. 38. <ul><li>A site with frequent updates, such as a news site, most likely will have an option for RSS Feeds. </li></ul><ul><li>Look for some form of this symbol </li></ul><ul><li>(often at the bottom of the page). </li></ul>
  25. 39. <ul><li>Click the “RSS & feeds” option to begin the subscribing, then follow the steps. </li></ul>
  26. 40. <ul><li>After clicking the RSS feed button ( ) and choosing to subscribe*, the next step will appear: </li></ul><ul><li>Choose “Subscribe to this feed.” </li></ul><ul><li>*Note, some sites with many areas of info may ask you to choose what updates you’d like (i.e., weather, local news, entertainment, etc.) </li></ul>
  27. 41. <ul><li>This will appear, confirming you want to subscribe and send this to your RSS Feed Reader: </li></ul>
  28. 42. <ul><li>Once you’ve successfully subscribed, you’ll see this image, letting you know these updates will appear in your e-mail feed reader: </li></ul>
  29. 43. <ul><li>Your Feed Reader will look like this: </li></ul>
  30. 45. <ul><li>Apple Mail </li></ul><ul><li>Bloglines </li></ul><ul><li>Google News </li></ul><ul><li>Google Reader </li></ul><ul><li>Netvibes </li></ul><ul><li>Windows Live Mail </li></ul><ul><li>Yahoo.com </li></ul><ul><li>Many, many more. </li></ul>
  31. 46. Micro-Blogging Discussion
  32. 47. <ul><li>A service for friends, family and co–workers to communicate through the exchange of quick, frequent answers to one simple question: </li></ul><ul><li>What are you doing?  </li></ul>
  33. 50. <ul><li>Stay connected </li></ul><ul><li>Share ideas </li></ul><ul><li>Seek advice </li></ul><ul><li>Send links </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×