QR Code Best Practice


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QR Code Best Practices as of April 2011. So many are running to QR codes and slapping something out without thought to who's scanning it and why.

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QR Code Best Practice

  1. 1. QR Code Best Practice Dave Barger LunaWeb.com April, 2011 (fast times; date is important)
  2. 2. 1D Barcode <ul><ul><li>One dimensional. Imagine letting this barcode fall back. We'd see dashes and dots. </li></ul></ul><ul><ul><li>20 digits </li></ul></ul>
  3. 3. 2D Barcode <ul><ul><li>Market is adopting open standards, rather than proprietary solutions </li></ul></ul><ul><ul><li>2,335 digits </li></ul></ul><ul><ul><li>Frequently on postage </li></ul></ul>
  4. 4. Microsoft Tag <ul><ul><li>Proprietary (licensed by Microsoft) </li></ul></ul><ul><ul><li>Magazines </li></ul></ul>
  5. 5. QR Code <ul><ul><li>&quot;Quick Response&quot; code - can be decoded at high speed    </li></ul></ul><ul><ul><li>7,089 digits </li></ul></ul><ul><ul><li>Patent rights not exercised (Denso Wave, 1994)  </li></ul></ul>
  6. 6. What’s scanning them? iPhones Androids Newer Tablets Blackberry and more Reference at http://DaveBarger.com
  7. 7. Mobile Web Looking at mobile visitors on one of our web servers, we see a 3.5x increase in Q1 2011 from Q1 2010.
  8. 8. What’s being scanned? More things everyday. Just know that QR code adoption will at least justify your attention as a viable part of your strategy.
  9. 9. Lots of Free Scanners There are many apps that are just code scanners and there are many apps that primarily do other things, but that also scan QR.
  10. 10. Complexity = f (Data + Error Correction) The more complex, the more scan quality comes into play. Lens clarity, image integrity, image distance, relative speed, and sometimes, reflected light (shiny surface) all affect scan quality.
  11. 11. What can you link with QR? <ul><li>appstore/market addresses </li></ul><ul><li>simple text message </li></ul><ul><li>MEcards </li></ul><ul><li>Vcards </li></ul><ul><li>simple text message </li></ul><ul><li>phone numbers Note: not all applications are compatible with all platforms. Always test with multiple devices. </li></ul>
  12. 12. QR Manipulation
  13. 13. Printed Pieces
  14. 14. “ QR Codes bridge the offline to online gap faster than a URL. ”
  15. 15. QR Codes Improve the ease of our daily doings through saving us time by reducing the “time to goal”. Value is increasingly a function of time.
  16. 16. But
  17. 17. QR on the Web <ul><li>Get data to the phone Phone number Link to AppStore Fun Later reading </li></ul><ul><li>People print (enables sharing) </li></ul><ul><li>Desktop apps for QR Codes </li></ul>
  18. 18. Megaphones are Coming! The Guerrilla Marketers can't help it. They will litter the QR landscape, and it will get noisy.
  19. 19. Why should I scan your QR code? wiifm w hat's i n i t f or m e? Think Facebook page pleas “like us on facebook!”... Why? Why “like” the page? What will be spewed in my feed?
  20. 20. Security “ Scan a code, get a virus.” We might be saying this someday. Get protection. PSA: Password protect your devices – now. QR codes are wireless, they are visual and are more phishable than a link.
  21. 21. Facebook QR Social endorsement through “likes” Would Facebook start “Scanning” QR destinations for maliciousness. The beginnings of a Facebook lens of the Web.
  22. 22. Inside Out We're consuming QR. We'll soon also be generating them for consumption by industry. Drive Through Starbucks. Scanned by your webcam to a site.
  23. 23. Are QR codes “here to stay”? Are they a “ fad”?
  24. 24. Nothing is here to stay. Everything is a fad.
  25. 25. Be Innovative with QR <ul><li>Examine your own uses </li></ul><ul><li>Study how people around you use </li></ul><ul><li>Think about the context of the situation </li></ul><ul><li>Think of every tap and swipe between QR & your success action. </li></ul><ul><li>Track, Track, Track! Analytics </li></ul><ul><li>If you're using QR codes, then you're experimenting. You'll need to track various results. No magic bullets. </li></ul><ul><li>Odds are what works for someone else won't on you. </li></ul>
  26. 26. 7 Triggers of Fascination Lust : the anticipation of pleasure, which we crave. Mystique : unanswered questions, which intrigues us and makes us want to solve the puzzle. Alarm : the threat of negative consequences, which demands immediate response. Prestige : symbols of rank and respect, which earn us status and admiration. Power : command over people and things, which draws our focus. Vice : rebellion against rules, which tempts us toward “forbidden fruit.” Trust : certainty and reliability, to which we give our loyalty. The above is from Sally Hogshead's book of the same title. As you're hearing more about game mechanics, don't think about “games”. Instead pay attention to how these can help your business.
  27. 27. QR on the Cheap Bit.ly and Goo.gl have free QR with their URL shorteners Have analytics on your landing pages Google Analytics are free! Print stickers (cards, brochures, collateral, signs, tradeshow booth, etc.)
  28. 28. Best QR Code Practices: <ul><li>Don’t just throw it out there. </li></ul><ul><li>Keep it simple </li></ul><ul><li>URL shorteners (bit.ly, goo.gl) </li></ul><ul><li>Codes should link to relevant, mobile optimized content </li></ul><ul><li>Use analytics to gauge effectiveness, refine approach and justify further implementation </li></ul><ul><li>Share how QR codes work with everybody Derived at a SocialExpedition Breakfast with Joe Spake, Rachel Smith, and Tim Scoutelas </li></ul>
  29. 29. QR for $erious Some sites to check out for more serious implementations. - ScanLife.com - 2DBarcodeStrategy.com - Jagtag.com - BeQRious.com Nashville: QRHere.Biz Irene Williams
  30. 30. Thank You! The only way you'll stay abreast is to network and share with your peers. @LunaWeb - http://facebook.lunaweb.com http://LunaWeb.com m.lunaweb.com
  31. 31. MobileCamp Memphis Mark your calendars to make it over to Memphis on Saturday May, 7 and geek out to learning/sharing in the mobile space. Visit http://MobileCampMemphis.com mobilecampmemphis.com