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NeuroMarketing:         Consciously Grabbing          Your Subconscious @davebarger subtitle style     Click to edit Maste...
Im Moody.                            Aren’t you?:                                :-) :-|   Click to edit Master subtitle s...
Click to edit Master subtitle style#pcn12Neuro
It’s Nothing New   Commercial Designers have always       been NeuroMarketers.   Click to edit Master subtitle style  Don’...
NeuroMarketing          Big Umbrella Term         Lots of emotions.   Click to edit Master subtitle style           We’re ...
Do you feel anything yet?Give your prospective consumer a great buzz:     Not with a joint, but with a brownie.     Click ...
“Honey, I was all tripped outon dopamine and bought this.     Isn’t it wonderful?”   Click to edit Master subtitle style  ...
Truth is: We’re allDopamine Addicts.    Click to edit Master subtitle style#pcn12Neuro
Let’s Make Brownies! The most popular Dopamine Brownie  recipes contain a special blend of   triggers and game mechanics. ...
Think: Triggers &Game Mechanics are made ofDopamine!                             .   Click to edit Master subtitle style#p...
“Gamification? Not us; our clients are businesses.”     Thank You SCVNGR!               …and #SxSW   Click to edit Master ...
Where is the   Game Mechanic Store?   Click to edit Master subtitle style#pcn12Neuro
Defined:Game Mechanics are constructs intendedto produce pleasure (classically in games).They are the building blocks that...
Examples at #pcn12   Click to edit Master subtitle style#pcn12Neuro
Examples of Game MechanicsAchievements: a virtual or physical representation of havingaccomplished something.Bonuses: a re...
Brownie Recipe - Ingredients1.   Measuring cups everywhere2.   Box of Game Mechanics3.   Gallon of imagination4.   ½ Teasp...
Brownie Recipe - Directions1. Stalk your customer experience like   a freak!2. Get you measuring devices in-place3. Slowly...
Brownie Recipe - Consume     Are you feeling anything yet?    One of three things happened:     Better | Worse | No Change...
Where else is industry lookingTo apply the Game Mechanics     Of NeuroMarketing?•   Retail•   Production•   Human Resource...
Where else is industry lookingTo apply the Game Mechanics     Of NeuroMarketing?•   Retail•   Production•   Human Resource...
Beware the Hype CurveClick to edit Master subtitle style
What say You?   Click to edit Master subtitle style#pcn12Neuro
Do you have    Ethical conflicts                with this?   Click to edit Master subtitle style#pcn12Neuro
PSA      Password Protect your         Mobile Devices   Click to edit Master subtitle style#pcn12Neuro
NeuroMarketing & Gamification links: http://www.scribd.com/doc/40500617/Print-Your-Own-Version-of-SCVNGR-s-Game http://gam...
Me – Dave Barger: http://Twitter.com/davebarger http://DaveBarger.com http://lunaweb.com http://blog.lunaweb.com Circle me...
This slide intentionally left blank.   Click to edit Master subtitle style#pcn12Neuro
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NeuroMarketing - Intro Game Mechanics

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Introduction to NeuroMarketing and Game Mechanics. #pcn12 #pcn12neuro

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Transcript of "NeuroMarketing - Intro Game Mechanics"

  1. 1. NeuroMarketing: Consciously Grabbing Your Subconscious @davebarger subtitle style Click to edit Master PodCamp Nashville 2012https://plus.google.com/109173424334329988609 #pcn12neuro
  2. 2. Im Moody. Aren’t you?: :-) :-| Click to edit Master subtitle style >:-( 8-)#pcn12Neuro
  3. 3. Click to edit Master subtitle style#pcn12Neuro
  4. 4. It’s Nothing New Commercial Designers have always been NeuroMarketers. Click to edit Master subtitle style Don’t get pent-up on the definition.#pcn12Neuro
  5. 5. NeuroMarketing Big Umbrella Term Lots of emotions. Click to edit Master subtitle style We’re after just the“fun” and “pleasure” parts.#pcn12Neuro
  6. 6. Do you feel anything yet?Give your prospective consumer a great buzz: Not with a joint, but with a brownie. Click to edit Master subtitle style#pcn12Neuro
  7. 7. “Honey, I was all tripped outon dopamine and bought this. Isn’t it wonderful?” Click to edit Master subtitle style Doesn’t fly. It’s got to be subliminal. No dopamine doobies. Buzz needs to ride the trojan horse.#pcn12Neuro
  8. 8. Truth is: We’re allDopamine Addicts. Click to edit Master subtitle style#pcn12Neuro
  9. 9. Let’s Make Brownies! The most popular Dopamine Brownie recipes contain a special blend of triggers and game mechanics. Click to edit Master subtitle style#pcn12Neuro
  10. 10. Think: Triggers &Game Mechanics are made ofDopamine! . Click to edit Master subtitle style#pcn12Neuro
  11. 11. “Gamification? Not us; our clients are businesses.” Thank You SCVNGR! …and #SxSW Click to edit Master subtitle style and TechCrunch,#pcn12Neuro
  12. 12. Where is the Game Mechanic Store? Click to edit Master subtitle style#pcn12Neuro
  13. 13. Defined:Game Mechanics are constructs intendedto produce pleasure (classically in games).They are the building blocks that can beapplied to create fun and pleasure in anon-game edit Master subtitle style Click to context.(or Dopamine Brownies)#pcn12Neuro
  14. 14. Examples at #pcn12 Click to edit Master subtitle style#pcn12Neuro
  15. 15. Examples of Game MechanicsAchievements: a virtual or physical representation of havingaccomplished something.Bonuses: a reward after having completed a series of challengesCommunity Collaboration: community rallied to work together tosolve a riddle, a problem or a challenge. Immensely viral. Kony2012 Click to edit Master subtitle styleEpic Meaning: Players will be highly motivated if they believe theyare working to achieve something great, something awe-inspiring,something bigger than themselves. Dan Pink preso motivation(Mastery, Autonomy, Purpose)#pcn12Neuro
  16. 16. Brownie Recipe - Ingredients1. Measuring cups everywhere2. Box of Game Mechanics3. Gallon of imagination4. ½ Teaspoon of non-fat criticism5. 1Cup of willingness to be wrong Click to edit Master subtitle style6. Big ‘ole bag of guts (no guts, no glory) .#pcn12Neuro
  17. 17. Brownie Recipe - Directions1. Stalk your customer experience like a freak!2. Get you measuring devices in-place3. Slowly add imagination and box of Game Mechanics. See what floats.4. Identify the most likely to succeed floaty Click to edit Master subtitle style5. Plan the implementation. Gently stir6. Ingest bag of guts and bake.#pcn12Neuro
  18. 18. Brownie Recipe - Consume Are you feeling anything yet? One of three things happened: Better | Worse | No Change Click to edit Master subtitle style#pcn12Neuro
  19. 19. Where else is industry lookingTo apply the Game Mechanics Of NeuroMarketing?• Retail• Production• Human Resourcesstyle Click to edit Master subtitle• Government#pcn12Neuro
  20. 20. Where else is industry lookingTo apply the Game Mechanics Of NeuroMarketing?• Retail• Production• Human Resourcesstyle Click to edit Master subtitle• Government#pcn12Neuro
  21. 21. Beware the Hype CurveClick to edit Master subtitle style
  22. 22. What say You? Click to edit Master subtitle style#pcn12Neuro
  23. 23. Do you have Ethical conflicts with this? Click to edit Master subtitle style#pcn12Neuro
  24. 24. PSA Password Protect your Mobile Devices Click to edit Master subtitle style#pcn12Neuro
  25. 25. NeuroMarketing & Gamification links: http://www.scribd.com/doc/40500617/Print-Your-Own-Version-of-SCVNGR-s-Game http://gamification.org/wiki/Game_Mechanics http://gamification.org/ http://www.neurosciencemarketing.com/blog/articles/dopamine-marketing.htm http://www.socialmediaexaminer.com/26-elements-of-a-gamification-marketing-stra http://oxforddictionaries.com/definition/gamification Click to edit Master subtitle style http://techcampmemphis.com/register-now/  shameless plug http://writingontheweb.com/2012/02/14/the-ladder-of-emotional-values-pleasure-rei#pcn12Neuro
  26. 26. Me – Dave Barger: http://Twitter.com/davebarger http://DaveBarger.com http://lunaweb.com http://blog.lunaweb.com Circle me up on Google+ https://plus.google.com/109173424334329988609 Photos: Click to edit Master subtitle style http://www.flickr.com/photos/torbenh/2298921212/ http://www.flickr.com/photos/zigazou76/6283811615/ http://www.flickr.com/photos/didmyself/5466039414/ http://www.flickr.com/photos/cristiano_betta/2975510440/#pcn12Neuro
  27. 27. This slide intentionally left blank. Click to edit Master subtitle style#pcn12Neuro
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