"Memphis, Y U Not Use Hashtags" by: Aaron Prather

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Aaron Prather's IgniteMemphis 2 presentation, "Memphis, Y U Not Use Hashtags". Aaron of http://stiQRd.com rocked the house with this great Twitter #hashtag presentation.

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"Memphis, Y U Not Use Hashtags" by: Aaron Prather

  1. 1. Memphis, Y U Not Use Hashtags?
  2. 2. What is a Hashtag? <ul><li>Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag . </li></ul>
  3. 3. What is a Hashtag? <ul><li>Hashtags were developed as a means to create “groupings” on Twitter, without having to change the basic service. </li></ul>
  4. 4. How they are used? <ul><li>They’re not the most beautiful things ever, but they’re pretty easy to use. </li></ul>
  5. 5. Good Old #FollowFriday #FF
  6. 6. Can be used for any event
  7. 7. #IranElection of 2009
  8. 8. #Egypt in 2011
  9. 9. The Power of Hashtag <ul><li>Allows “events” to be tracked from a single source. </li></ul><ul><li>Speeds up information flow. </li></ul><ul><li>Allows more people to add to the story. </li></ul>
  10. 10. The Boston “Snowpocalypse” Experiment <ul><li>Andrew Phillips at WBUR in Boston used the hashtag #ViewFromMyWindow to get listeners’ tweets about the storm. </li></ul><ul><li>He received simple photos to serious issues and problems that needed to be address. </li></ul><ul><li>Other media outlets and government agencies started to monitor the hashtag to get info and address those problems. </li></ul><ul><li>Phillips is up for a Pulitzer. </li></ul>
  11. 11. The Memphis Problem Send your photos and problems to the Commercial Appeal! No to us! We want that!
  12. 12. So then…. WHAT PROBLEM?!?!
  13. 13. Information Is Golden <ul><li>If all of the information is scattered among numerous sources, we do not have a complete picture. </li></ul>
  14. 14. Have all outlets tap into and ADD to a single Source! <ul><li>Commercial Appeal, WREG, WMC, FOX13, etc. can use and ADD to the Hashtag Stream. </li></ul><ul><li>Citizens and Government can use and add to the Hashtag Stream. </li></ul><ul><li>A Mississippi River of Information! </li></ul>
  15. 15. Memphis and Snow <ul><li>Would have been nice to know where the problem roads were? </li></ul><ul><li>Why is this road/bridge “salted”, but three blocks down it isn’t? </li></ul><ul><li>Anyone open? </li></ul>
  16. 16. What could we fix with Hashtags? <ul><li>#memtraffic </li></ul><ul><li>#mempothole </li></ul><ul><li>#memsnow </li></ul><ul><li>#princemongo </li></ul>
  17. 17. What it will take <ul><li>COMMUNITY!!! </li></ul><ul><li>This has to come from the ground up and the others will follow. </li></ul><ul><li>ReTweets and Follow Ups </li></ul>
  18. 18. This will make Memphis better!
  19. 19. So Let’s Make It Happen
  20. 20. Thanks for Your Time

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