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Not all marketing campaigns are created equal. Some are dripping with creativity and executed flawlessly generating a great response. Others are well intended but get derailed by poor execution or a lack of attention to detail. And then there are some that never should have been launched due to poor concept, planning and/or execution.
This presentation - originally given by Steve Phipps (from LunaWeb.com) at the 2011 Memphis BarCamp - reviews a number of marketing initiatives ranging from wildly successful to incredibly disastrous. The design of the presentation is to learn from all of these marketing efforts and then apply them to our own marketing efforts. After all, experience is a great teacher, especially when it’s someone else’s experience!