Gamification - BarCamp Jonesboro
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Gamification - BarCamp Jonesboro

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This is an expansion of a previous deck on Gamification and Triggers. Another post with some links etc... for those of you researching this topic.

This is an expansion of a previous deck on Gamification and Triggers. Another post with some links etc... for those of you researching this topic.

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Gamification - BarCamp Jonesboro Gamification - BarCamp Jonesboro Presentation Transcript

  • Gamification for Barcamp Jonesboro Dave Barger
  • NeuroMarketing I'm Moody: :-) :-| >:-( 8-)
  •  
  • 4/3/10 Nothing New Sales Quota. Employee motivation. Scout Badges, Medals, A fundamental in early education. until now with the current rate of data assimilation
  • 4/3/10 Ever heard of FOMO? F ear O f M issing O ut http://social.taylorstrategy.com/anastasiawylie/fomo-the-pandemic-thats-sweeping-the-nation /
  • Sally Hogshead: 7 Triggers of Fascination
  • Sally Hogshead – Triggers Lust – desire Mystique – lure of an unanswered question Alarm – threat of immediate consequences Prestige – earns respect via achievement symbols Power – command over others Vice – tempts with “forbidden fruit” Trust – comforts with certainty and reliability http://sallyhogshead.com/f-score-personality-test/
  • Lust – desire One of the deadly sins, Lust appeals to our lack of reason, and strong attraction. Irrational desire. Corvettes, powerful computers.
  • 4/3/10 Mystique – lure of unanswered questions. Geocaching, scratch off (and see what you won), CrackerJacks,
  • 4/3/10 Alarm – threat of immediate consequences. Early Bird Specials, limited time offers, games where you lose points if you don’t update with x frequency.
  • 4/3/10 Prestige – earns respect via achievement symbols. Mayorships, medals, badges, kills on old fighter planes
  • 4/3/10 Power – command over others Social influence, “be the leader, in-charge”
  • 4/3/10 Vice – tempts with forbidden fruit Online Gambling,
  • 4/3/10 Trust – comforts with certainty and reliability Your hometown bank, your “always”
  • 4/3/10 MindTime - Future – Pursuit of Possibility: Future thinking patterns generate awareness of things as they could be. Present – Pursuit of Continuity: Present thinking patterns generate awareness of things as they as they are currently unfolding. Past – Pursuit of Certainty: Past thinking patterns generate awareness of things as they can be proven. http://www.mindtimemaps.com/
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  • SCVNGR CEO: Seth Priebatsch @ SxSW Secret Game Mechanics Playdeck http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
  •  
  • What is Gamification? Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications.
  • Beware the HYPE Curve! Unrealistic Expectations OR Incorrect Application
    • 17 years old – hundreds of clients
    • Average 9 year engagement
    • Can we Identify successful client type triggers?
    • Then modify messaging to attract more like them?
    • There are questions:
    • Is this an ethical practice?
    • Should business be able to speak to your subconscious without you knowing?
    • What do these companies need to know about you to market to you? Is that “private”?
    • Recognize it
  • 4/3/10 Rapleaf.com Ever heard of it?
  • 4/3/10 Applications - Native Apps Websites Workplaces Retail Messaging & Functionality & Processes
  • 4/3/10 Beware the Buck. Watch the video. Dan Pink: The Surprising Science of What Motivates Us Mastery, Purpose, Autonomy http://www.youtube.com/watch?v=u6XAPnuFjJc
  • 4/3/10 How Would You Implement it?
  • 4/3/10 Dave Barger gplus.to/davebarger Will post on blog.lunaweb.com (embeddings from slideshare) PSA: Password protect your mobile devices