0
Gamification for Barcamp Jonesboro Dave Barger
NeuroMarketing I'm Moody: :-)  :-|  >:-(  8-)
 
4/3/10 Nothing New Sales Quota. Employee motivation. Scout Badges, Medals, A fundamental in early education. until now wit...
4/3/10 Ever heard of FOMO? F ear  O f  M issing  O ut http://social.taylorstrategy.com/anastasiawylie/fomo-the-pandemic-th...
Sally Hogshead: 7 Triggers of Fascination
Sally Hogshead – Triggers Lust – desire Mystique – lure of an unanswered question Alarm – threat of immediate consequences...
Lust –  desire One of the deadly sins, Lust appeals to our lack of  reason, and strong attraction. Irrational desire. Corv...
4/3/10 Mystique –   lure of unanswered questions.  Geocaching, scratch off (and see what you won), CrackerJacks,
4/3/10 Alarm  –   threat of immediate  consequences.  Early Bird Specials, limited time offers, games where you lose point...
4/3/10 Prestige –   earns respect via  achievement symbols.  Mayorships, medals, badges, kills on old fighter planes
4/3/10 Power –   command over others Social influence, “be the leader, in-charge”
4/3/10 Vice –   tempts with forbidden fruit Online Gambling,
4/3/10 Trust –   comforts with certainty and  reliability Your hometown bank, your “always”
4/3/10 MindTime -  Future  – Pursuit of Possibility: Future thinking patterns generate awareness  of things as they could ...
 
SCVNGR CEO: Seth Priebatsch @ SxSW Secret Game Mechanics Playdeck http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
 
What is Gamification? Gamification is the use of game design techniques and mechanics to solve problems and engage audienc...
Beware the HYPE Curve! Unrealistic Expectations OR Incorrect Application
<ul><li>17 years old – hundreds of clients </li></ul><ul><li>Average 9 year engagement </li></ul><ul><li>Can we Identify s...
<ul><li>There are questions: </li></ul><ul><li>Is this an ethical practice? </li></ul><ul><li>Should business be able to s...
4/3/10 Rapleaf.com Ever heard of it?
4/3/10 Applications -  Native Apps Websites Workplaces Retail  Messaging & Functionality & Processes
4/3/10 Beware the Buck.  Watch the video. Dan Pink: The Surprising Science of What Motivates Us Mastery, Purpose, Autonomy...
4/3/10 How Would You Implement it?
4/3/10 Dave Barger gplus.to/davebarger Will post on blog.lunaweb.com (embeddings from slideshare) PSA: Password protect yo...
Upcoming SlideShare
Loading in...5
×

Gamification - BarCamp Jonesboro

1,089

Published on

This is an expansion of a previous deck on Gamification and Triggers. Another post with some links etc... for those of you researching this topic.

1 Comment
0 Likes
Statistics
Notes
  • It's very good!I like it!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
1,089
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Gamification - BarCamp Jonesboro"

  1. 1. Gamification for Barcamp Jonesboro Dave Barger
  2. 2. NeuroMarketing I'm Moody: :-) :-| >:-( 8-)
  3. 4. 4/3/10 Nothing New Sales Quota. Employee motivation. Scout Badges, Medals, A fundamental in early education. until now with the current rate of data assimilation
  4. 5. 4/3/10 Ever heard of FOMO? F ear O f M issing O ut http://social.taylorstrategy.com/anastasiawylie/fomo-the-pandemic-thats-sweeping-the-nation /
  5. 6. Sally Hogshead: 7 Triggers of Fascination
  6. 7. Sally Hogshead – Triggers Lust – desire Mystique – lure of an unanswered question Alarm – threat of immediate consequences Prestige – earns respect via achievement symbols Power – command over others Vice – tempts with “forbidden fruit” Trust – comforts with certainty and reliability http://sallyhogshead.com/f-score-personality-test/
  7. 8. Lust – desire One of the deadly sins, Lust appeals to our lack of reason, and strong attraction. Irrational desire. Corvettes, powerful computers.
  8. 9. 4/3/10 Mystique – lure of unanswered questions. Geocaching, scratch off (and see what you won), CrackerJacks,
  9. 10. 4/3/10 Alarm – threat of immediate consequences. Early Bird Specials, limited time offers, games where you lose points if you don’t update with x frequency.
  10. 11. 4/3/10 Prestige – earns respect via achievement symbols. Mayorships, medals, badges, kills on old fighter planes
  11. 12. 4/3/10 Power – command over others Social influence, “be the leader, in-charge”
  12. 13. 4/3/10 Vice – tempts with forbidden fruit Online Gambling,
  13. 14. 4/3/10 Trust – comforts with certainty and reliability Your hometown bank, your “always”
  14. 15. 4/3/10 MindTime - Future – Pursuit of Possibility: Future thinking patterns generate awareness of things as they could be. Present – Pursuit of Continuity: Present thinking patterns generate awareness of things as they as they are currently unfolding. Past – Pursuit of Certainty: Past thinking patterns generate awareness of things as they can be proven. http://www.mindtimemaps.com/
  15. 17. SCVNGR CEO: Seth Priebatsch @ SxSW Secret Game Mechanics Playdeck http://techcrunch.com/2010/08/25/scvngr-game-mechanics/
  16. 19. What is Gamification? Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications.
  17. 20. Beware the HYPE Curve! Unrealistic Expectations OR Incorrect Application
  18. 21. <ul><li>17 years old – hundreds of clients </li></ul><ul><li>Average 9 year engagement </li></ul><ul><li>Can we Identify successful client type triggers? </li></ul><ul><li>Then modify messaging to attract more like them? </li></ul>
  19. 22. <ul><li>There are questions: </li></ul><ul><li>Is this an ethical practice? </li></ul><ul><li>Should business be able to speak to your subconscious without you knowing? </li></ul><ul><li>What do these companies need to know about you to market to you? Is that “private”? </li></ul><ul><li>Recognize it </li></ul>
  20. 23. 4/3/10 Rapleaf.com Ever heard of it?
  21. 24. 4/3/10 Applications - Native Apps Websites Workplaces Retail Messaging & Functionality & Processes
  22. 25. 4/3/10 Beware the Buck. Watch the video. Dan Pink: The Surprising Science of What Motivates Us Mastery, Purpose, Autonomy http://www.youtube.com/watch?v=u6XAPnuFjJc
  23. 26. 4/3/10 How Would You Implement it?
  24. 27. 4/3/10 Dave Barger gplus.to/davebarger Will post on blog.lunaweb.com (embeddings from slideshare) PSA: Password protect your mobile devices
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×