0
RESEARCH
REPORT
CONFECTIONERY WHOLESALE BUSINESS
Butterworth , Penang & Kepong, Selangor .
COVER PAGE
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT
ENVIRONMENTS
A TALE OF TWO BUSINESS...
TABLE OF CONTENTS
0
CONTENTS
KEY SUMMARY 1
DESCRIPTION OF THE HISTORY OF THE TRADE 2
BRIEF BIO OF THE BUSINESSES 3
COMPARI...
KEY SUMMARY
Page 1
For the final assignment of 3 subjects, we were assigned to conduct a research to
compare two similar b...
DESCRIPTION OF HISTORY OF THE TRADE
Page 2
Wholesale businesses play an important role in the marketplace. This business s...
BRIEF BIO OF THE BUSINESSES
Page 3
Heap Leong Enterprise Sdn. Bhd.
The wholesale business that we interviewed in Penang is...
BRIEF BIO OF THE BUSINESSES
Page 4
father were involved in this field too. Therefore, Mr. Tan started to help his father w...
BRIEF BIO OF THE BUSINESSES
Page 5
Hoy Yung Trading Sdn. Bhd.
The other wholesale company that we had interview is Hoy Yun...
BRIEF BIO OF THE BUSINESSES
Page 6
Links to video about brief bio: http://youtu.be/bfwOUHBmC5U
Their main products are can...
COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ NUMBER OF COMPETITORS ]
Page 7
Every company and business has...
ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ BRIEF BIO OF THE TOP COMPETITORS]
Page 8
Links to video about comparative...
ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ BRIEF BIO OF THE TOP COMPETITORS]
Page 9
 Ooi Beng Huat Sdn Bhd
Ooi Beng...
ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ BRIEF BIO OF THE TOP COMPETITORS]
Page 10
 DnD Marketing Sdn Bhd
DnD Mar...
ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ BRIEF BIO OF THE TOP COMPETITORS]
Page 11
NCM Food Sdn Bhd is located in ...
ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ BRIEF BIO OF THE TOP COMPETITORS]
Page 12
HEAP LEONG ENTERPRISE
i) To com...
COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ DIFFICULTY AND OBSTACLE WHEN ENTERING THE MARKET ]
Page 13
HE...
COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ COMPARITIVE ANALYSIS SUMMARY TABLE]
Page 14
The confectionary...
COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
[ COMPARITIVE ANALYSIS SUMMARY TABLE]
Page 15
COMPARATIVE ANALY...
CONCLUSION
Page 16
Based on the analysis, Heap Leong Enterprise Sdn. Bhd in Penang would be the more
commercially successf...
RECOMMENDATION
Page 17
Links to video about recommendation: http://youtu.be/onBHQTC-t-k
Heap Leong Enterprise Sdn. Bhd.
Th...
RECOMMENDATION
Page 18
workload of each person is high since he have to be in charge of several tasks while working.
Our r...
Page 19
References
About us. (n.d.) Retrieved 1 June 2014 from NCM Food website:
http://www.ncmfood.com.my/aboutus.asp
Com...
Page 20
Appendices
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Interviewee Information
Company Information
Heap Leong Enterprise Sdn. Bhd
4827-C, Tingkat Mak Mandin 5,
Kawasan P...
APPENDICES [ PHOTOS ]
Page 27
Heap Leong Enterprise
Company premise
Storage Area
APPENDICES [ PHOTOS ]
Page 28
Hoy Yung Trading
Business premise
Storage area
APPENDICES [ PHOTOS ]
Page 29
A variety of products supplied by Hoi Yung Trading company.
Group photo with Mr. Seng
APPENDICES [ MINUTE ]
Page 30
MINUTES OF THE MEETING 1
DATE: 4 May 2014
TIME: 12pm – 2pm
VENUE: Facebook group
NAMES OF GR...
APPENDICES [ MINUTE ]
Page 31
MINUTES OF THE MEETING 2
DATE: 9 May 2014
TIME: 9pm – 10 pm
VENUE: Facebook group
NAMES OF G...
APPENDICES [ MINUTE ]
Page 32
MINUTES OF THE MEETING 3
DATE: 10 May 2014
TIME: 8pm – 10pm
VENUE: Facebook group
NAMES OF G...
APPENDICES [ MINUTE ]
Page 33
DATE: 25 May 2014
TIME: 2pm – 3pm
VENUE: Library Discussion Room
NAMES OF GROUP MEMBERS TUTO...
Page 34
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Economic report

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Transcript of "Economic report"

  1. 1. 0 RESEARCH REPORT CONFECTIONERY WHOLESALE BUSINESS Butterworth , Penang & Kepong, Selangor .
  2. 2. COVER PAGE SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS A TALE OF TWO BUSINESSES A COMPARATIVE ANALYSIS OF CONFECTIONERY WHOLESALE BUSINESSES IN PENANG AND KLANG VALLEY LAU WEI LING 0315389 PRINCIPLES OF ECONOMICS (FNBE 0153) FNBE JULY 2013 INTAKE LECTURER: MR. CHANG JAU HO
  3. 3. TABLE OF CONTENTS 0 CONTENTS KEY SUMMARY 1 DESCRIPTION OF THE HISTORY OF THE TRADE 2 BRIEF BIO OF THE BUSINESSES 3 COMPARITIVE ANALYSIS OF THE BUSINESSES' COMPETITIVE TRAITS 7 RECOMMENDATION 17 REFERENCE 19 APPENDICES 20
  4. 4. KEY SUMMARY Page 1 For the final assignment of 3 subjects, we were assigned to conduct a research to compare two similar businesses in two different geographical areas which are Penang and Klang Valley. After discussed among the group members, we decided to compare the confectionery wholesale businesses in Butterworth, Penang and Kepong, Selangor. The wholesale company we had interviewed in Penang is Heap Leong Enterprise Sdn. Bhd. while the company we had interviewed in Kepong is Hoy Yung Trading Sdn.Bhd. After the research and analysis of the two businesses, we concluded that Heap Leong Enterprise Sdn.Bhd would be a more commercially successful company than Hoy Yung Trading Sdn.Bhd due to their larger business scale and annual revenue.
  5. 5. DESCRIPTION OF HISTORY OF THE TRADE Page 2 Wholesale businesses play an important role in the marketplace. This business sells goods or merchandise to other retailers and consumers. Wholesaler buys the goods from the manufacturers and resells them at increased prices to earn profits. This happens because most of the retailers or consumers are not able to purchase the sufficient amount of goods from the manufacturers due to their businesses scale and storage capacity. Therefore, the wholesalers will usually have a large amount of retail clients. The transportation network created by the railroads towards the middle of the 19th century was a quite a big impetus to wholesale trade around the world. Chicago became the center of the wholesale trade due to the large amount of rail lines located over there. The city was home to many trade products such as timber from Wisconsin, agricultural products, live stocks, drugs, dry goods and hardware. However, some external forces began to work against the wholesale industry toward the end of 19th century. . Populist movements such as the National Grange argued that farmers were being gouged for the difference between their selling prices and what their goods fetched on city exchanges, and they fought for regulations on the fees charged by the railroads and warehouses (‘‘Wholesale Background’’, n.d.). Nonetheless, wholesale industry will still continue the trade with their clients in the future. The industry will keep on developing as long as there are still demands from small retailers, small-scale companies and consumers.
  6. 6. BRIEF BIO OF THE BUSINESSES Page 3 Heap Leong Enterprise Sdn. Bhd. The wholesale business that we interviewed in Penang is called Heap Leong Enterprise Sdn. Bhd. It is located at No.4827-C, Tingkat Mak Mandin 5, Kawasan Perusahaan Mak Mandin, 13400 Butterworth, Penang. The interviewee, Tan Hooi Leong is the owner of the wholesale company. Heap Leong Enterprise Sdn. Bhd is the only company Mr. Tan owned. The company does not have any other branches. The business was founded in February, 1984 as a sole trader company by Mr. Tan and his wife. It was founded because of the influenced of Mr. Tan’s father since Mr. Tan’s
  7. 7. BRIEF BIO OF THE BUSINESSES Page 4 father were involved in this field too. Therefore, Mr. Tan started to help his father with his business since he was little. His interest towards the business grew years by years, so he decided to set up a wholesale business on his own. Mr. Tan’s company is selling products which are focusing on biscuit confectionery. Their customers are located all over Peninsula Malaysia. As such, their customers are mainly confectionery shops, wholesalers and minority of van operators. Recently, the company has moved from rented a storage house to a larger warehouse that located nearby. Thus, the company has owned the land and the premise. Besides, there are more space available in the new building to store the stocks and this has expanded their business scale. The annual revenue of the business gained is within 15millions to 18millions, while it was started with a capital of RM150, 000.
  8. 8. BRIEF BIO OF THE BUSINESSES Page 5 Hoy Yung Trading Sdn. Bhd. The other wholesale company that we had interview is Hoy Yung Trading Sdn. Bhd. which located in Kepong. The current address is No.563, Jalan E3/5, Taman Usaha Ehsan, Kepong, 52100 Selangor. The interviewee is Mr. Seng Chu Soon who is the owner of the wholesale company. The business does not have any other branches. Hoy Yung Trading is the only company of the business.
  9. 9. BRIEF BIO OF THE BUSINESSES Page 6 Links to video about brief bio: http://youtu.be/bfwOUHBmC5U Their main products are candies and confectionery. Hoy Yung Trading is providing products to their customers who are mostly confectionery wholesalers and some van vendors. Their business customers are from East Malaysia. The business was founded in 1989, by Mr. Seng Chu Soon and the other 5 business partners. However, Mr. Seng is the only one who was in charge of the operation and management of the business. 10 years later, Mr. Seng bought the full ownership of the business from the other stockholders. According to Mr. Seng, they founded the business because it was the only better way to make a good living since they did not receive much education back then. Besides, Mr. Seng decided to be involved in this field because he had some marketing experiences in this industry since he worked as a salesman before he founded his current business. Recently, the business has bought some properties to gain profits at faster rate. According to the owner, if the property is bought at the correct timing, the profit might be double up in a short period. The annual revenue of the business is about 6 million, while the capital of the business was RM120, 000.
  10. 10. COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ NUMBER OF COMPETITORS ] Page 7 Every company and business has their own competitors. The competitions are high for the wholesale market in Penang and Kepong. For Penang wholesale market, there are at least 42 competitors and to be specific, there are 19 competitors in Butterworth approximately. While in Selangor, there are about 120 competitors in the market, specifically in Kepong, there are at least 37 competitors. The Hoy Yung Trading will experiences greater competition as they would have to compete with companies from Kuala Lumpur, Johor and even some companies from East Malaysia. The top 3 competitors for Heap Leong Enterprise are Hup Seng Sdn Bhd, Tan Lean Hong Sdn Bhd and Ooi Beng Huat Sdn Bhd. As for Hoy Yung Trading, they did not mention about the competitors. However, the possible competitors are TLS Trading Sdn Bhd, NCM Food - Malaysia Biscuit, Cookies & Confectionery Supplier and Dnd Marketing Sdn Bhd.
  11. 11. ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ BRIEF BIO OF THE TOP COMPETITORS] Page 8 Links to video about comparative analysis: http://youtu.be/sgx5IJ2Z05c Heap Leong Enterprise  Hup Seng Sdn Bhd Hup Seng Sdn Bhd was established in 1958, the company operates in three segments, the biscuits manufacturing segment, the beverage manufacturing segment and the trading division segment. The trading division is in the business of sales and distribution of biscuits, confectionery and other foodstuff. There are famous with their biscuit and mostly their customers have a strong brand loyalty towards their products.  Tan Lean Hong Sdn Bhd Tan Lean Hong Sdn Bhd was established in 1973, it located at Lorong Mak Mandin 2, Butterworth.
  12. 12. ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ BRIEF BIO OF THE TOP COMPETITORS] Page 9  Ooi Beng Huat Sdn Bhd Ooi Beng Huat Sdn Bhd was established in 1983 and has become one of Malaysia leading chocolates confectioneries, wafer biscuits, candy and snack manufactures. It located at Jalan Ong Yi How, Butterworth. Hoy Yung Trading  TLS Trading Sdn Bhd TLS Marketing Sdn Bhd is located in Lot 1453, Section 66, KTLD, Jalan Kemajuan, Bintawa Industrial Estate, 93450, Kuching, Sarawak. It is also known as Teck Lee Seng. It is considered as one of the largest importer and distributor in East Malaysia. It began as a family business in the year of 1968 and had a product range, which included fast moving consumer goods, both food and non-food, covering Sabah and Sarawak. TLS Marketing Company has 5 branches which covered around both Sarawak and Sabah (Profile, n.d.).
  13. 13. ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ BRIEF BIO OF THE TOP COMPETITORS] Page 10  DnD Marketing Sdn Bhd DnD Marketing Sdn Bhd is located in 214, Jalan Bukit Desa 9, Taman Bukit Desa, Kepong, Kuala Lumpur, 52100 Malaysia. It is a wholesale supplier of tropical fruits, dessert, pastry, and durian fruit. It was established in 2000. It was self-developed under government control and archieve its satisfactory (‘‘NCM food- Malaysian Food and Beverage Store, n.d.). . It acts as a trading company, distributor or wholesaler. The employee number is around 5-10 people.  NCM Food - Malaysia Biscuit, Cookies & Confectionery Supplier
  14. 14. ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ BRIEF BIO OF THE TOP COMPETITORS] Page 11 NCM Food Sdn Bhd is located in NO. 9, Jalan 8/32, Taman Jinjang Baru, Off Batu 6, Jalan Kepong, Kepong 52000, Kuala Lumpur. It was established in 1989. Products can be found in Indonesia, Vietnam and some parts of Asia. The company has registered the unique trademark which is "Pally Pally" (with the meaning of friendly friendly) for easier remember and distinguish by consumers (‘‘Company Introduction’’, n.d.). It is a manufacturer of buscuits, cookies, chewing gum, beans, and cakes. It also acts as distributor and supplier. The number of employee is around 50-100 people. NCM food supplies snacks and biscuits from well-known brands such as Cadbury, Munchy’s, Mentos and Julie’s.
  15. 15. ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ BRIEF BIO OF THE TOP COMPETITORS] Page 12 HEAP LEONG ENTERPRISE i) To compete with the competitors, Heap Leong Enterprise would provide good and efficient service to their retailers and suppliers as well. By doing so, it will leave a good impression on them so they will continue to deal with Heap Leong Enterprise. ii) Heap Leong Enterprise would also establish and maintain good connection with people. By having a lot of connection and good relationship with the others, Heap Leong Enterprise could gain a lot of advantages when competing with the competitors. The clients would prefer to deal with Heap Leong Enterprise due to their relationship. HOY YUNG TRADING i) The price range of their product is generally low and reasonable compared to other wholesale companies in Kepong area. They keep their prices low to attract more customers since the competition is high around the area. ii) This company would provide good services to the customers. They would always ensure the products are in good condition when delivered to the clients. iii) They also provide fast and accurate delivery service for their customers. iv) Hoy Yung Trading always maintains good long term relationship with their clients so that they can deal the business without any difficulties.
  16. 16. COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ DIFFICULTY AND OBSTACLE WHEN ENTERING THE MARKET ] Page 13 HEAP LEONG ENTERPRISE According to Mr. Tan, it was not easy to enter the wholesale market for Heap Leong Sdn. Bhd years ago. One of the main reason is that large capital was needed to start the business. When Mr. Tan started the business, RM150, 000 was required for the business to operate. Apart from that, it was hard at first because it required good connection with people be it the retailers or the suppliers for the company to operate smoothly. Various competitors have already existed before the establishment of Heap Leong Enterprise. Therefore, the company did not have many clients during the first few years. HOY YUNG TRADING It was not that hard when Mr. Seng, the owner of the Hoy Yung Trading started his career as he had experience in sales and marketing. Not only that, he had enough capital to start up his business since there were six shareholders including Mr. Seng to provide the money. Mr. Seng was the one who mainly in charge of the business operation. However, there were not many customers at first since the company was just newly established. Besides, there were customers with bad ethical that were in default of payments. Mr. Seng also encountered problem with premise rental as the landlord wanted to increase the rent. Therefore, the business was moved to the current location since Mr.Seng refused to rent the place with an increased price.
  17. 17. COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ COMPARITIVE ANALYSIS SUMMARY TABLE] Page 14 The confectionary wholesaler market for the wholesaler in the region of Penang and Kepong has an oligopoly type of market structure. A market with an oligopoly structure has a few numbers of large firms where the ease of entry to the market is not that easy. They can sell products that are differentiated or homogeneous. With the slightly better pricing power, an oligopoly wholesaler tends to have positive long run profits. Below are the proofs of such characteristics in Penang and Kepong. In Penang, there are 32 wholesalers firm where only a few of them are the large ones. On the other hand, there are at least 37 wholesalers firm that located in Kepong area which some of them are large firms too. The market sells different types of products in order to compete with its competitor. Firms like Heop Leong Sdn. Bhd. will find suppliers for products they had in mind to sell. Since it can be either a differentiated or a homogeneous product, the firm can either sell the product at a price as they have some control over it or the firm would just sell the products at its fixed price. For example, Hoy Yung Trading Sdb. Bhd. that sells toys and foods can be either increase the price to be higher or lower so that they can would not loss any income and increase profit in the business. However, due to oligopoly are constantly competing with each other, they will not increase their price too much as the oligopoly can replace each another. As oligopolies are price setters, the firms have the tendency to affect the price strategy of the product market. These firms can perpetuate a long term profits as the barriers are slightly stronger.
  18. 18. COMPARITIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS [ COMPARITIVE ANALYSIS SUMMARY TABLE] Page 15 COMPARATIVE ANALYSIS SUMMARY TABLE COMPETITIVE TRAITS HEAP LEONG ENTERPRISE HOY YUNG TRADING Numbers of Competitors (Specific geographical area) About 19 competitors About 37 competitors Competition Moderate. Competitors from West Malaysia only. High. Competitors from K.L., Johor and East Malaysia. Barrier to Entry High, requires a lot of capital, requires a lot of people connection, various competitors already existed Medium , has experiences, has enough capital Type of products Differentiated. Some biscuits only can be found in that company. Differentiated. Flavors and type of snacks. Candies and chocolate, biscuits and snacks. Pricing power Slightly higher. Large amount of stocks provide customer efficient service. Low. Strong competition. The marginal profit is low. Strategies to Compete Efficiency, good service, good relationship with people Low pricing, good service, long- term relationship with clients Annual Revenue 16-18million approximately 6million approximately Workers 11 workers 4 workers Verdict Oligopoly Oligopoly
  19. 19. CONCLUSION Page 16 Based on the analysis, Heap Leong Enterprise Sdn. Bhd in Penang would be the more commercially successful business than Hoy Yung Trading Sdn. Bhd. This is because the competition in Penang is lower than Selangor. The huge competition in Selangor has caused Hoy Yung Trading to lose plenty of customers since the customers have many choices in choosing the wholesale company. Secondly, Heap Leong Enterprise Sdn Bhd is considered as more successful is because of its geographical market.Heap Leong Enterprise Sdn. Bhd has larger business scale. Heap Leong Enterprise covers larger business area than Hoy Yung Trading. Heap Leong Enterprise deals business with clients in East and West Malaysia while Hoy Yung only deals with clients located in East Malaysia. Heap Leong also can save a lot of transportation fees as their stocks are mainly delivered around Peninsula Malaysia while Hoy Yung would need to fund some expenses on their delivery service across the ocean. Apart from that, Heap Leong Enterprise has a larger annual revenue figure which is around 17million while Hoy Yung Trading earns lesser, around 6million a year. Therefore, Heap Leong Enterprise Sdn.Bhd is considered as the more commercially successful business.
  20. 20. RECOMMENDATION Page 17 Links to video about recommendation: http://youtu.be/onBHQTC-t-k Heap Leong Enterprise Sdn. Bhd. The customer range of Heap Leong Enterprise is small. The confectionery products are mainly distributed to confectionery shops. The other customer types like retail store, grocery store and supermarket are not included as the main customers of the company. Therefore, the company’s business scale is quite limited. We recommend that Heap Leong Enterprise to expand their customers range to other business categories that are mentioned above instead of just dealing with the current customers. I would also advise Heap Leong Enterprise to find new products for their company. As he mentioned that the manufacturer will automatically find Heap Leong Enterprise to help them to distribute their products, I recommend them to create a website that could help them to increase their publicity to compete with their competitors. Besides, it would be better if they could take the first step to try to find manufacturer for new products. This is because they might lose some differentiated products that are supplied only to a wholesale company if they did not take the initiative. Hoy Yung Trading Sdn. Bhd. The number of employees of Hoy Yung Trading is quite insufficient. For now, there are only a total of four people including the owner himself working in the company. Thus, the
  21. 21. RECOMMENDATION Page 18 workload of each person is high since he have to be in charge of several tasks while working. Our recommendation is that the company to employ more workers to hold different job positions. By having job specialisation, employees are able to focus on their job and show better job performances. Apart from that, Hoy Yung Trading trade areas are limited. The company only trades with clients in East Malaysia instead of including Peninsula Malaysia into their business areas. The profit made is limited since they do not trade with clients located outside of East Malaysia. As mentioned by the owner, their businesses are considered as sunset industry as the prices of products between East and West Malaysia are standardizing by the government. They should focus more on the local market. Other than that, their marginal profit is relatively low as their expenses are higher and they provide lower price to their customer. We recommend that Hoy Yung Trading to expand their trade areas to Peninsula Malaysia or neighbour countries such as Thailand, Brunei and Singapore.
  22. 22. Page 19 References About us. (n.d.) Retrieved 1 June 2014 from NCM Food website: http://www.ncmfood.com.my/aboutus.asp Company Introduction.(n.d.) DND Marketing Sdn Berhad. Retrieved 1 June 2014 from: http://leongks52.fm.alibaba.com/ Profile. (n.d.) Retrieved 1 June 2014 from HotFrog website: http://www.hotfrog.com.my/Companies/NCM-Food-Malaysia-Food-and-Beverage- Store_205427 Profile. (n.d.) Retrieved 2 June 2014 from Ooi Beng Huat Food Ind Sdn Bhd website: http://www.dashyou.com/obhfood/ Personal interview in person Structure: Seng, C. S. (2014, May 21). Personal interview. Personal interview in person Structure: Tan, H. L. (2014, May 16). Personal interview. Wholesale. (n.d.) Vault Career Intelligence. Retrieved 24 May 2014 from http://www.vault.com/industries-professions/industries/wholesale.aspx
  23. 23. Page 20 Appendices
  24. 24. Page 21
  25. 25. Page 22
  26. 26. Page 23
  27. 27. Page 24
  28. 28. Page 25
  29. 29. Page 26 Interviewee Information Company Information Heap Leong Enterprise Sdn. Bhd 4827-C, Tingkat Mak Mandin 5, Kawasan Perusahaan Mak Mandin, 13400 Butterworth, Penang. Tel 04- 3315352 Email heapleong@gmail.com Company Information Hoy Yung Trading Sdn. Bhd. No.563, Jalan E3/5, Taman Usaha Ehsan, 52100 Kepong, Selangor. Tel 03-62763650 Email sengchusoon@gmail.com INTERVIEWEE 1 NAME : TAN HOOILEONG POSITION : OWNER OF COMPANY INTERVIEWEE 2 NAME : ALAN LOW POSITION: LONG FRIEND OF MR. TAN TEL : 012-5705080 EMAIL : INCOMEBRAND@GMAIL.COM - INTERVIEWEE 1 NAME : SENG CHU SOON POSITION : OWNER OF COMPANY
  30. 30. APPENDICES [ PHOTOS ] Page 27 Heap Leong Enterprise Company premise Storage Area
  31. 31. APPENDICES [ PHOTOS ] Page 28 Hoy Yung Trading Business premise Storage area
  32. 32. APPENDICES [ PHOTOS ] Page 29 A variety of products supplied by Hoi Yung Trading company. Group photo with Mr. Seng
  33. 33. APPENDICES [ MINUTE ] Page 30 MINUTES OF THE MEETING 1 DATE: 4 May 2014 TIME: 12pm – 2pm VENUE: Facebook group NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Lim Chin Yi Monday 11am-1pm Leader Lau Wei Ling Monday 11am-1pm Member Patricia Kong Monday 11am-1pm Member Goh Yen Nee Monday 11am-1pm Member Siew John Loong Monday 11am-1pm Member Azalia Eliany Bt Alias Monday 11am-1pm Member NO. ACTIVITY ACTION TAKEN BY 1. Discussion about business industry to be chosen. -Made a list of different kinds of business can be found in Penang and Klang Valley. -Chosen kopitiam as our business. Decision made by voting by everyone. 2. Find and contact possible kopitiam to be interview. -Search through online about information of kopitiam in Penang and Klang Valley. - Chong Kok kopitiam and Pakliko Kopitiam as first choice. Goh Yen Nee 3. Interview Question Written -The interview question is written by Patricia initially. -Suitable questions to be asked is suggested by everyone. Patricia
  34. 34. APPENDICES [ MINUTE ] Page 31 MINUTES OF THE MEETING 2 DATE: 9 May 2014 TIME: 9pm – 10 pm VENUE: Facebook group NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Lim Chin Yi Monday 11am-1pm Leader Lau Wei Ling Monday 11am-1pm Member Patricia Kong Monday 11am-1pm Member Siew John Loong Monday 11am-1pm Member NO. ACTIVITY ACTION TAKEN BY 1. Discussion about interview of kopitiam. -John decided to go to survey the kopitiam in Klang Valley on the next day. Siew John Loong 2. Discussion about changing the business industry if the Kopitiam rejects. -Wei Ling suggested finding hotels that have more than 10 years history to interview. -Cindy also suggested finding confectionery industry. Everyone looks for shops and company related.
  35. 35. APPENDICES [ MINUTE ] Page 32 MINUTES OF THE MEETING 3 DATE: 10 May 2014 TIME: 8pm – 10pm VENUE: Facebook group NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Lim Chin Yi Monday 11am-1pm Leader Lau Wei Ling Monday 11am-1pm Note Taker Patricia Kong Monday 11am-1pm Member Goh Yen Nee Monday 11am-1pm Member Siew John Loong Monday 11am-1pm Member Azalia Eliany Bt Alias Monday 11am-1pm Member NO. ACTIVITY ACTION TAKEN BY 1. Decided to contact the hotel after the next day -Azalia wrote a formal email to the hotels. -We decided if the hotel did not give a reply, we will contact them by phone. Azalia 2. Decided to contact the confectionery supplier the next day -Cindy contacts the supplier by phone. Lim Chin Yi 3. Decided to record the interview -Patricia will record the interview in Penang while John will record for the one in Klang Valley Patricia, Goh Yen Nee and John Siew 4. Edited the interview questionnaire -Added the personal details form into the interview and print it out. Wei Ling 5. Decided who to go to the interview and arrange the interview. Everyone 6. Decide task for everyone to do during the interview. -Interview -Record -Taking note Everyone MINUTES OF THE MEETING 4
  36. 36. APPENDICES [ MINUTE ] Page 33 DATE: 25 May 2014 TIME: 2pm – 3pm VENUE: Library Discussion Room NAMES OF GROUP MEMBERS TUTORIAL GROUP ROLE Lim Chin Yi Monday 11am-1pm Leader Lau Wei Ling Monday 11am-1pm Note Taker Patricia Kong Monday 11am-1pm Member Goh Yen Nee Monday 11am-1pm Member Siew John Loong Monday 11am-1pm Member Azalia Eliany Bt Alias Monday 11am-1pm Member NO. ACTIVITY ACTION TAKEN BY 1. Divide the report task to each member. Lim Chin Yi 2. Post the video and picture to Facebook group. Patricia and John 3. Decide to translate the interview video. Wei Ling 4. Decide to compile the report Lim Chin Yi
  37. 37. Page 34

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