9 Deadly Sins of Internet Marketing

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Slides from workshop we hosted in Vancouver: http://www.meetup.com/Internet-Masterminds/calendar/16089745/ …

Slides from workshop we hosted in Vancouver: http://www.meetup.com/Internet-Masterminds/calendar/16089745/

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  • 1. 9 Deadly Sins of Internet MarketingArtem Daniliants (@ArtemD)Founder @LumoLink
  • 2. Presentation available at:http://tinyurl.com/internet-masterminds
  • 3. Please interrupt me!
  • 4. I fell in love with Vancouver
  • 5. LumoLinkEstablished in 2010Based in Oulu, FinlandExpertise Online marketing Web technologies
  • 6. What we do Web development Online marketing Training
  • 7. Help businesses be successful online Our mission
  • 8. What are the biggest mistakes one can make in Internet Marketing?
  • 9. 1. Lack of value to visitors
  • 10. What would you do differently?
  • 11. Services Content Products Your website (Value)(Monetization) Conversion
  • 12. How we bring value online
  • 13. 2. Lack of measurable goals
  • 14. What could be theirmeasurable goal?
  • 15. Visitors who performed desired actionConversion rate = Total visitors
  • 16. Instructions
  • 17. 3. Not measuring ROI
  • 18. Blogs Social networks Direct traffic Other Search engines Your website Your website is your content hub
  • 19. Tagging links in Google Analytics
  • 20. 4. Not monitoring your brand
  • 21. Socialmention
  • 22. Google Alerts
  • 23. Google Analytics Intelligence alerts & custom alerts overview
  • 24. 5. Using bad content management system
  • 25. Good content managementallows you toEdit content yourselfDoesn’t vendor lock youIs search engine friendlyAllows you to modify it to fit your needsWell supported
  • 26. It’s free and open source12 861 plugins1 312 free themesLots of premium themesWell supportedSearch engine friendlyEasy to customize
  • 27. Must have pluginsDefensio Spam WP Maintenance ModeAll in One SEO Pack WP Super CacheContact Form 7 WP Touch ProFacebook like button WPMLGoogle Analytics for WordyWordpressGoogle XML Sitemaps
  • 28. 6. Not updating your site
  • 29. When did you last update your site?
  • 30. Easy ways to update your site Pictures Quick videos Presentations Twitter Blog posts Links
  • 31. Researching demand Google Keyword Tool
  • 32. Good to knowDuplicate content is badContent should be indexable by search enginesMake sure your content has links pointing to itMake sure to mention desired keywords in: Page title Content itself URL
  • 33. 7. Not promoting your content
  • 34. Getting your content noticed:Search engines Adding sitemaps
  • 35. Getting your content noticed:Social MediaAdd share buttons & Facebook plugins to your site
  • 36. Getting your content noticed: Content directories Where to get links:StrongestLinks.com & WebConfs & SoloSEO & RSS Directories
  • 37. 8. Not knowing your users
  • 38. Facebook
  • 39. Quantcast
  • 40. Screenshot from Google Analytics
  • 41. Which city gives you the best conversion rate?
  • 42. 9. Disregarding mobile
  • 43. “Analysts believe that, based on the current rateof change and adoption, the mobile web will bebigger than desktop Internet use by 2015.” -- Source: Morgan Stanley analysis 2010
  • 44. So I wanted to grab a Vera burger...
  • 45. On desktop
  • 46. On my iPhone
  • 47. Making sites mobile friendly is not easy
  • 48. Is your site optimized for mobile?
  • 49. 9 Deadly Sins of Internet Marketing1. Lack of value to visitors2. Lack of measurable goals3. Not measuring ROI4. Not monitoring your brand5. Using bad content management systems6. Not updating your site7. Not promoting your content8. Not knowing your users9. Disregarding mobile
  • 50. Extra: My favorite tools
  • 51. Woorank
  • 52. Google Web OptimizerTutorial on how to use Google Web Optimizer
  • 53. UserFly
  • 54. TweetDeck
  • 55. Staying up to date http://www.google.co.uk/adwords/onlineclassroom/ http://www.youtube.com/user/rustybrick http://www.youtube.com/googleanalytics http://www.youtube.com/user/GoogleWebmasterHelp http://www.Mashable.com
  • 56. Thank you!Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com
  • 57. Image creditshttp://www.flickr.com/photos/thelastminute/314773364/