7 Reasons why your online marketing in Russia isn't working

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With all these opportunities many companies are failing at reaching their potential customers in Russia. We gathered the most common mistakes that foreign companies make when marketing their services …

With all these opportunities many companies are failing at reaching their potential customers in Russia. We gathered the most common mistakes that foreign companies make when marketing their services and products online in Russia.

Here are biggest reasons why _online_ marketing campaigns fail in Russia.

Consider hiring an expert and contact us today: http://www.lumolink.com/

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  • 1. 7"Reasons"why"your"online" marke2ng"in"Russia"isn't" working Artem&Daniliants&/&
  • 2. Who$are$we? Interac(ve*online*marke(ng*agency*with*exper(se*in* promo(ng*companies*in*Russia
  • 3. Interac(ve!online!marke+ng!agency!with!exper+se!in! promo+ng!companies!in!Russia Interac(ve We#are#capable#of#crea,ng#complex#marke,ng# solu,ons#such#as#social#applica,ons,#websites,#web# services#and#mobile#marke,ng#solu,ons#and#more.
  • 4. Interac(ve*online&marke+ng&agency*with*exper(se*in* promo(ng*companies*in*Russia Online&marke+ng&agency We#focus#on#what#we're#best#at#1#helping#you#succeed# online.
  • 5. Interac(ve*online*marke(ng*agency*with*exper%se*in* promo(ng*companies*in*Russia Exper&se We#have#worked#with#companies#ranging#from#1#man# companies#up#to#mul8na8onal#corpora8ons.# LumoLink#has#also#trained#over#1000#people#in#the#art# of#online#marke8ng#in#Europe.
  • 6. Interac(ve*online*marke(ng*agency*with*exper(se*in* promo%ng(companies(in(Russia Online&marke+ng&in&Russia&exper+se We#offer#everything#your#business#needs#in#order#to# succeed#in#Russia#including#copywri8ng,#online# marke8ng,#technology#infrastructure#and#experts#with# years#of#experience#working#in#Russia.
  • 7. Russian'is'the'biggest'Internet' market'in'Europe
  • 8. And$it's$only$ge.ng$bigger
  • 9. Big$e&Commerce$opportuni0es
  • 10. With%all%these%opportuni/es%many% companies%are%failing%at%reaching% their%poten/al%customers%in%Russia.% We%gathered%the%most%common% mistakes%that%foreign%companies% make%when%marke/ng%their%services% and%products%online%in%Russia.
  • 11. #1!You!haven't!truly! localized!your! service Transla'ng)your)website)into) Russian)is)just)a)start.)In)order)to) provide)experience)that)Russians) are)used)to,)you)need)to)go)a) step)further.
  • 12. Customer)service)in) Russian)language • Email • Product.instruc1ons,.manuals,. warranty • Local.area.Russian.support. phone.line
  • 13. Support'for'Russian' payment'methods • Money'wallet'services:'Yandex' Money,'WebMoney • Payment'using'terminals' (QIWI) • Cash'payment'on'delivery' using'currier'service • Bank'transfers Make%sure%to%accept%methods%of% payment%already%in%your%ver6cal% that%your%customers%are%used%to.
  • 14. #2!Adding!the! Russian!flag!to!your! site!is!not!enough In#most#cases#companies#just#add# a#Russian#version#of#their#site#and# call#it#a#day.#There#are#many# downsides#to#this.
  • 15. It#might#seriously# hurt#your#Yandex# ranking • No$content$duplica/on$issues • Own$.ru$domain$that$people$in$ Russia$are$accustomed$to • No$need$for$language$tagging$ since$the$language$can$be$ defined$once$in$the$template$ • Possibility$to$host$your$website$ in$Russia$for$improved$ experience More%info:%h+p://help.yandex.ru/
  • 16. Truly&great&user& experience Crea%ng(your(own(website(for( the(Russian(audience(will(allow( you(to(communicate(your(unique( value(proposi%on(be;er.
  • 17. Case:&Bank&Raiffeisen Below&is&a&good&example&of&crea2ng&a&unique&user& experience&tailored&for&the&Russian&market.
  • 18. #3!You're!not!using! conversion!tracking How$can$you$know$what$ marke0ng$efforts$bring$results$ and$which$don't?$Using$a$free$ service$Yandex$Metrika$you$can$ track$conversion$and$focus$ online$marke0ng$efforts$on$the$ right$thing. Using&the&Yandex&Metrika&will& also&allow&you&to&take&advantage& of&conversion&op:miza:on&in& Yandex&Direct.
  • 19. #4!Your!site's!region! is!all!wrong The$geographic$affilia.on$of$a$ website$is$important$when$users$ make$region8specific$searches,$ which$prevents$sites$from$other$ regions$from$being$displayed$in$ search$results. Not$being$listed$under$the$ correct$region$reduces$your$ possible$search$engine$visibility$ in$Russia$greatly. More%info:%h+ps:// help.yandex.com/webmaster/
  • 20. #5!You!don't!have! enough!compelling! content Yandex'search'engine,'just'like' it's'western'counterpart,'values' unique'content.'What'content' on'your'site'is'worth'linking'to?' How'o>en'do'you'add'new' content?
  • 21. #6!You!don't!have! enough!good! organic!links In#order#to#rank#well#in#a#Russian# search#engine#you#need#quality# organic#links#from#reputable# Russian#websites.#Ge<ng#a#link# requires#crea=ng#compelling# content,#doing#good#old#PR#and# promo=ng#your#site#constantly. More%info:%h+ps:// help.yandex.com/webmaster/
  • 22. #7!Your!social!media! presence!in!Russia!is! negligible Vkontakte(groups(in(many(cases( rank(very(well(for(very( compe66ve(keywords.(U6lizing( Twi<er(may(also(lead(to(Yandex( indexing(your(site(faster. More%info:%h+p:// www.reuters.com/ar6cle/ 2012/02/21/us;twi+er;yandex; idUSTRE81K08E20120221
  • 23. Your%online% marke-ng%partner Artem&Daniliants&/&Managing& director • Email:#artem@lumolink.com • Phone:#+358#50#404#4299 • Website:#h;p:// www.lumolink.com
  • 24. Image&credits http://www.bfro.be/ru/vi-mezhdunarodnyj-seminar-po-voprosam-estestvennogo-bilingvizma-i-mezhkul-turnoj-kommunikacii.html?cmp_id=102&news_id=2322 https://www.flickr.com/photos/alancleaver/ http://sibnews.ru/17781/faktura-podvisla http://www.redown.se/ http://vsekommentarii.com/ http://geoclab.ru/articles/99/721/ http://www.searchenginejournal.com/inspired-by-social-media/52202/