5 reasons whysocial media sucks     Social media event 13.3.2012
Hi, my name is Artem Daniliants                 I am from here                                  I live here              I...
About us
Company overview•   Founded in 2010•   Located in Oulu city center•   Expertise    -   Online marketing    -   Web develop...
Training           Online marketing Web solutions
ValoStartupWe organize yearly event for Internet startups. More info at : www.valostartup.com
ValoStartup video podcast     In our podcast we highlight cool Internet startups in Baltic region              More info: ...
Free advice and how-to      available atwww.lumolink.com/blog
So why does social  media sucks?
In most cases search engines bring you1       majority of your traffic already                      When has social media b...
Fail2   People use search engines to find products           and services (not Facebook)
3 Social media analytics solutions are limited
How much is                                         - Like                                         - Follow               ...
Did you like my page on         Facebook?????5     Social media is way over hyped
LumoLink ♥ Social media                   We really do :)
Project example
Project: Facebook application/contest                      Client: Real Snacks Ltd.Over 1600 participated in contestOver 1...
Search engines   rock too
Our search engineoptimization project      example
Project: Search engine optimization                                    Client: Antonnina OyTotal revenue increase 145,87%C...
Social media has it’s place, but it’s not a     silver bullet               Why would somebody follow you?
Use social media if...• You have something genuine to say• You are willing to put the time• You have a social media strate...
In other cases you might  stick to search engineoptimization & marketing
Questions?Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed                 www.LumoLink.com
Image credits• http://www.sxc.hu/photo/1380007• http://www.sxc.hu/photo/616825
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5 reasons why social media sucks

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Short presentation we did for "Kuusio" project on 13.3.2012 on some negative sides of social media

Published in: Business, Technology
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5 reasons why social media sucks

  1. 1. 5 reasons whysocial media sucks Social media event 13.3.2012
  2. 2. Hi, my name is Artem Daniliants I am from here I live here I am CEO here
  3. 3. About us
  4. 4. Company overview• Founded in 2010• Located in Oulu city center• Expertise - Online marketing - Web development• Clients in - Finland - Russia - North America
  5. 5. Training Online marketing Web solutions
  6. 6. ValoStartupWe organize yearly event for Internet startups. More info at : www.valostartup.com
  7. 7. ValoStartup video podcast In our podcast we highlight cool Internet startups in Baltic region More info: http://www.valostartup.com/podcast/
  8. 8. Free advice and how-to available atwww.lumolink.com/blog
  9. 9. So why does social media sucks?
  10. 10. In most cases search engines bring you1 majority of your traffic already When has social media brought you free traffic without any effort?
  11. 11. Fail2 People use search engines to find products and services (not Facebook)
  12. 12. 3 Social media analytics solutions are limited
  13. 13. How much is - Like - Follow - Share - Mention - Re-tweet - Re-share ... worth?4 It’s hard to calculate value of a fan or a follower
  14. 14. Did you like my page on Facebook?????5 Social media is way over hyped
  15. 15. LumoLink ♥ Social media We really do :)
  16. 16. Project example
  17. 17. Project: Facebook application/contest Client: Real Snacks Ltd.Over 1600 participated in contestOver 1500 new Facebook fansOver 500 daily mentions on Facebook
  18. 18. Search engines rock too
  19. 19. Our search engineoptimization project example
  20. 20. Project: Search engine optimization Client: Antonnina OyTotal revenue increase 145,87%Conversion rate increase for search engine traffic 196.61%Total increase in visits 25,81%
  21. 21. Social media has it’s place, but it’s not a silver bullet Why would somebody follow you?
  22. 22. Use social media if...• You have something genuine to say• You are willing to put the time• You have a social media strategy• You have a reason to be in social media• You have the necessary resources• You’re not willing to be “average”
  23. 23. In other cases you might stick to search engineoptimization & marketing
  24. 24. Questions?Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.LumoLink.com
  25. 25. Image credits• http://www.sxc.hu/photo/1380007• http://www.sxc.hu/photo/616825
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