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Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Apps Oh My
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Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Apps Oh My

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Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries. …

Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.

We explore key trends, case studies, and latest tech, tools, and apps.

Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com


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  • Transcript

    • 1. M619Social Media and MobileEvent Technology, Tools, and Apps OH M Y!! Desiree Lehrbaum & Eric Lukazewski March 28, 2011
    • 2. Mobile is a means to agreater end • Enable greater and broader participation • Foster community • Bridge face to face with digital • Personalize their experiences • Foster sustainable approaches • Package your event experience “to go”
    • 3. KEYWORD278457 278458 279113 278459 279007 tweet @poll CODE submit a CODE at http://poll4.com
    • 4. Trends in Mobile
    • 5. Morgan Stanley predicts by 2015mobile web will surpass Internetdesktop use
    • 6. Mobile Phone Adoption • In 2011 more people have mobile phones than have access to running water (4.6 billion) • 1 in 4 US mobile subscribers uses a smartphone* • 1 in 8 mobile adult cell phone users has paid to download an app *ComScore http://bit.ly/ezHGo1 Image by Joost J. Bakker Ijmuiden
    • 7. Millenials (1982-1995) • 40% of the workforce will be comprised of Gen Y/ Millennials by 2015 • 80% of current Gen Y/Millenials browse news via mobile web • 1 in 5 Millenials have dropped their smartphone in the toilet
    • 8. The Mobile Executive • 82% of executives use a smartphone and on average carry 3.46 devices • Nearly 2/3 are comfortable making a purchase on their mobile device • 45% believe a smartphone will be their primary device in three years Source: Fobres Insights “The Untethered Executive: Business Information in the age of mobility” October 2010
    • 9. KEYWORD151610 151613 151614 151615 tweet @poll CODE submit a CODE at http://poll4.com
    • 10. Mobile Devices
    • 11. Smartphone Market Share
    • 12. What Kind ofSmartphoneAre you?
    • 13. Tablets: Not just for Angry Birds • Deloitte forecasts enterprises will purchase more 25% of all tablet devices sold worldwide in 2011 • According to Apple more than 80 percent of the Fortune 100 have already deployed the iPad in the enterprise or are piloting it • 65% of execs agree they’ll be using tablets more frequently than a computer in 3 years*
    • 14. The Changing Landscape “All cars were trucks because that’s what you needed on the farm. Now trucks are one in 25-30 vehicles sold. PCs are like trucks. They will still be around. This transformation will make some people uneasy” - Steve Jobs, June 2010
    • 15. Size Matters • Mobility more than just repurposing all your content onto a smaller screen • Have to think about - Context - where and when is user accessing? - Device - Tablet? Smartphone? - Purpose
    • 16. Mobile Behavior
    • 17. Why Consumption ofContent is Changing • Improved experience on mobile devices - Larger screens - 3G/4G - Unlimited data plans - “There’s an app for that” • Consumers (and attendees) have a wider range of choices
    • 18. How are AmericansUsing Mobile Phones? IM 2010 2009 Play music Record video Email Play games Access internet SMS Take pictures 0% 20% 40% 60% 80%
    • 19. Mobile Video• 200 million YouTube views appear on mobile devices every day• Only 10% of the 229 million subscribers 13 and over watch video on their phones• Almost 50% of the 22 million mobile viewers in Q2-2010 watched a video on YouTube making it the the #1 mobile video
    • 20. Mobile Video Considerations • On average, mobile users “move on” after about 60 seconds of content • 87% of traffic is generated by 10% of mobile data “power users”
    • 21. Mobile Payments • Juniper forecasts $22 billion in mobile banking and payments in 2011 • Amazon more than $1 billion in products ordered via mobile device • $2 billion of eBay’s $53 billion in merchandise transactions were from mobile devices
    • 22. Buying your Latte with yourSmartphone • 6800 US stores enable mobile payments from iPhone, iPod touch & Blackberry • 1 in 5 customers uses a Starbucks card to pay • Majority use their SPs while in line • More users carry SP than a wallet or purse
    • 23. The Growth of Mobile
    • 24. Developing a Strategy
    • 25. Forrester POST Methodology • People - Know your Audience • Objectives - Decide on your objective before you decide on a technology • Strategy - Imagine the endpoint to find your beginning • Technology - Utilize the tools that complete your objectives
    • 26. What Strategy is Important toYou? • Enable greater and broader participation • Foster community • Bridge face to face with digital • Personalize their experiences • Foster sustainable approaches • Package your event experience “to go” • What else?
    • 27. Challenges of Mobile inEvents • Environment: Wireless availability, access, and affordability • Perception: Many see mobile as a “nice to have” • Industry: Rapidly changing space
    • 28. Overcoming Challenges Challenge Solution• Wireless availability & • Create your own wireless reliability environment• Development of mobile sites/ • “DIY” app development & apps is expensive and mobile plug-ins requires deep technical • Understanding platform expertise longevity• Rapidly changing space
    • 29. KEYWORD158524 158525 158526 158527 tweet @poll CODE submit a CODE at http://poll4.com
    • 30. Mobile TechnologyConsiderations Native Apps Mobile Web Custom Development “DIY”Development Approach “DIY” “Off-the-Shelf” Development Piggyback Web Platform Plugins Sponsorships Content Access Downloaded Web Browser (Internet Req) Platforms iPhone, Android, Etc. Web Enabled Devices Costs $250-$50,000 $50-$5,000 Time 1-3 Months Few Hours to Few Days Approval Process Required None Push Notifications Wide Platform Coverage Features/Advantages Geolocation Low Barrier Entry Offline Content Easier Update Management Monetization Ease of Setup & Use SHOT Show EXHIBITOR2011 Examples Boston Conv Center EventCamp National Conf Dreamforce
    • 31. 10 P’s - Functionality &Features • Presentation • Payments • Presence • Push • Proximity • Performance • Personalization • Panache • Privacy • Permission Source: MeetingTechOnline Buyers Guide to Mobile Apps http://bit.ly/eV3U2m
    • 32. Other Mobile Opportunities
    • 33. SMS • With opt-in, content is delivered at your demand • Invites opportunities for engagement and can easily tie in to promotional/sponsorship campaigns • Universal access - SMS features are enabled on most mobile phones
    • 34. Geolocation • “Gaming” increases engagement and ties exhibit information in to fun activities • Foursquare, Gowalla, Facebook Places - Existing applications that many attendees may be using
    • 35. The Fun of Geolocation • Reports your location and location of others • “Check-in” to popular locations/businesses • Earn rewards – points, badges, and if you check-in the most can become Mayor and get freebies or discounts
    • 36. QR Codes• Print based hypertext links• Expedite information exchange (registration, biz card, contact info, etc.)• “Scan and Go” - information can be downloaded and digested without needing to be stationary. Attendees can scan and consume content at their convenience
    • 37. Digital Collateral • Replaces/reduces amount of trade show literature by giving attendee opportunity to download digital version • Measurable. Distribution can be tracked, down to attendee sharing • Reduces money on printing & shipping and reduces waste • Has SMS feature, for those without
    • 38. QR Codes
    • 39. Real World Examples
    • 40. Adobe MAX Companion • Annual developer conference • 5 days. Over 200 sessions. Over 60 ancillary events. 3 “unconferences”. Unlimited tweet-ups, meetings, and informal gatherings • Needed to communicate it all, allow attendees to interact, stay connected, and drive additional information, all while showcasing Adobe technology?
    • 41. Aggregate Channels &Immersive Experience • Agenda • Detailed session information • Speaker lists • Your personal MAX schedule • Venue Maps • News and announcements • Integrated twitter feed
    • 42. Mass Convention Center Authority• Custom developed App by Swiftmobile• Available on iPhone, Android, Blackberry, iPad, mobile web• Venues, transportations, Nearby, Agendas, social media• Free - $10K sliding scale of functionality
    • 43. Sports South SHOT Show 2011• Exhibitor provided sales staff with iPads & used an iPhone/iPad app for lead retrieval• Exhibitor developed an iPad app under a developer license (no Apple approval needed), which gave mobility for demos
    • 44. SHOT Show 2011 • SHOT Show management developed an app for attendees including integrated floorplan with geolocation support, education schedules, personalized agenda & exhibitor suggestions
    • 45. Swyft TechnologyDreamforce 2010 • Exhibitor received 60 check-ins from 40 different users in December 2010 • Tied in check ins with iPad promotional giveaway and mayor t-shirt
    • 46. Cool Technologies
    • 47. Square• Accept credit card “swipe” payments from mobile devices• Allows for cash transactions• Set up mobile “storefront”
    • 48. Meeting Space Calculator• Estimate meeting capacities based on room sizes
    • 49. iLeads• Capture leads anywhere, any time on the show floor or a party.• Simply enter the unique number printed on each badge - the record is quickly and easily captured.
    • 50. Pollydaddy• Polls can be created and synced automatically to iOS devices• Offline mode allows for easy mobile polling
    • 51. FatStax• Store a variety of information with offline access• Sync literature, catalogs, etc. and send to attendees on demand
    • 52. Jumpscan• Create your personalized QR code with contact info• Link to social profiles and info including Twitter, Facebook and V-Card
    • 53. Instagram• Users take photos and stylize them to share with others• Creative way to encourage attendees to share photos
    • 54. Creating your Own QR Codes• Generate QR codes with links to - Phone numbers - SMS Msg - URLs - Google Maps location - PayPal Buy now link - Event - Social Media Link
    • 55. Wiffiti• Publishes SMS & Twitter messages to a screen• Interactive from mobile devices
    • 56. Resources MobileExhibitor.wordpress.co m •Slideshare •References •App Recommendations •Videos
    • 57. ContactDesiree Lehrbaum Eric Lukazewski@lumendesiree @ericlukazewskidesiree@lumen-consulting.com eric@echelondesigninc.comwww.lumen-consulting.com www.echelondesigninc.com