Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Apps Oh My

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Today, native and 3rd party applications, SMS, geolocation, and social media transform an attendee's smartphone into a platform that breaks past ordinary exhibit space boundaries.

We explore key trends, case studies, and latest tech, tools, and apps.

Checkout our session site for more info and resources:
mobileexhibitor.wordpress.com

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  • Exhibitor2011 Session: Social Media and Mobile Event Technology, Tools and Apps Oh My

    1. 1. M619Social Media and MobileEvent Technology, Tools, and Apps OH M Y!! Desiree Lehrbaum & Eric Lukazewski March 28, 2011
    2. 2. Mobile is a means to agreater end • Enable greater and broader participation • Foster community • Bridge face to face with digital • Personalize their experiences • Foster sustainable approaches • Package your event experience “to go”
    3. 3. KEYWORD278457 278458 279113 278459 279007 tweet @poll CODE submit a CODE at http://poll4.com
    4. 4. Trends in Mobile
    5. 5. Morgan Stanley predicts by 2015mobile web will surpass Internetdesktop use
    6. 6. Mobile Phone Adoption • In 2011 more people have mobile phones than have access to running water (4.6 billion) • 1 in 4 US mobile subscribers uses a smartphone* • 1 in 8 mobile adult cell phone users has paid to download an app *ComScore http://bit.ly/ezHGo1 Image by Joost J. Bakker Ijmuiden
    7. 7. Millenials (1982-1995) • 40% of the workforce will be comprised of Gen Y/ Millennials by 2015 • 80% of current Gen Y/Millenials browse news via mobile web • 1 in 5 Millenials have dropped their smartphone in the toilet
    8. 8. The Mobile Executive • 82% of executives use a smartphone and on average carry 3.46 devices • Nearly 2/3 are comfortable making a purchase on their mobile device • 45% believe a smartphone will be their primary device in three years Source: Fobres Insights “The Untethered Executive: Business Information in the age of mobility” October 2010
    9. 9. KEYWORD151610 151613 151614 151615 tweet @poll CODE submit a CODE at http://poll4.com
    10. 10. Mobile Devices
    11. 11. Smartphone Market Share
    12. 12. What Kind ofSmartphoneAre you?
    13. 13. Tablets: Not just for Angry Birds • Deloitte forecasts enterprises will purchase more 25% of all tablet devices sold worldwide in 2011 • According to Apple more than 80 percent of the Fortune 100 have already deployed the iPad in the enterprise or are piloting it • 65% of execs agree they’ll be using tablets more frequently than a computer in 3 years*
    14. 14. The Changing Landscape “All cars were trucks because that’s what you needed on the farm. Now trucks are one in 25-30 vehicles sold. PCs are like trucks. They will still be around. This transformation will make some people uneasy” - Steve Jobs, June 2010
    15. 15. Size Matters • Mobility more than just repurposing all your content onto a smaller screen • Have to think about - Context - where and when is user accessing? - Device - Tablet? Smartphone? - Purpose
    16. 16. Mobile Behavior
    17. 17. Why Consumption ofContent is Changing • Improved experience on mobile devices - Larger screens - 3G/4G - Unlimited data plans - “There’s an app for that” • Consumers (and attendees) have a wider range of choices
    18. 18. How are AmericansUsing Mobile Phones? IM 2010 2009 Play music Record video Email Play games Access internet SMS Take pictures 0% 20% 40% 60% 80%
    19. 19. Mobile Video• 200 million YouTube views appear on mobile devices every day• Only 10% of the 229 million subscribers 13 and over watch video on their phones• Almost 50% of the 22 million mobile viewers in Q2-2010 watched a video on YouTube making it the the #1 mobile video
    20. 20. Mobile Video Considerations • On average, mobile users “move on” after about 60 seconds of content • 87% of traffic is generated by 10% of mobile data “power users”
    21. 21. Mobile Payments • Juniper forecasts $22 billion in mobile banking and payments in 2011 • Amazon more than $1 billion in products ordered via mobile device • $2 billion of eBay’s $53 billion in merchandise transactions were from mobile devices
    22. 22. Buying your Latte with yourSmartphone • 6800 US stores enable mobile payments from iPhone, iPod touch & Blackberry • 1 in 5 customers uses a Starbucks card to pay • Majority use their SPs while in line • More users carry SP than a wallet or purse
    23. 23. The Growth of Mobile
    24. 24. Developing a Strategy
    25. 25. Forrester POST Methodology • People - Know your Audience • Objectives - Decide on your objective before you decide on a technology • Strategy - Imagine the endpoint to find your beginning • Technology - Utilize the tools that complete your objectives
    26. 26. What Strategy is Important toYou? • Enable greater and broader participation • Foster community • Bridge face to face with digital • Personalize their experiences • Foster sustainable approaches • Package your event experience “to go” • What else?
    27. 27. Challenges of Mobile inEvents • Environment: Wireless availability, access, and affordability • Perception: Many see mobile as a “nice to have” • Industry: Rapidly changing space
    28. 28. Overcoming Challenges Challenge Solution• Wireless availability & • Create your own wireless reliability environment• Development of mobile sites/ • “DIY” app development & apps is expensive and mobile plug-ins requires deep technical • Understanding platform expertise longevity• Rapidly changing space
    29. 29. KEYWORD158524 158525 158526 158527 tweet @poll CODE submit a CODE at http://poll4.com
    30. 30. Mobile TechnologyConsiderations Native Apps Mobile Web Custom Development “DIY”Development Approach “DIY” “Off-the-Shelf” Development Piggyback Web Platform Plugins Sponsorships Content Access Downloaded Web Browser (Internet Req) Platforms iPhone, Android, Etc. Web Enabled Devices Costs $250-$50,000 $50-$5,000 Time 1-3 Months Few Hours to Few Days Approval Process Required None Push Notifications Wide Platform Coverage Features/Advantages Geolocation Low Barrier Entry Offline Content Easier Update Management Monetization Ease of Setup & Use SHOT Show EXHIBITOR2011 Examples Boston Conv Center EventCamp National Conf Dreamforce
    31. 31. 10 P’s - Functionality &Features • Presentation • Payments • Presence • Push • Proximity • Performance • Personalization • Panache • Privacy • Permission Source: MeetingTechOnline Buyers Guide to Mobile Apps http://bit.ly/eV3U2m
    32. 32. Other Mobile Opportunities
    33. 33. SMS • With opt-in, content is delivered at your demand • Invites opportunities for engagement and can easily tie in to promotional/sponsorship campaigns • Universal access - SMS features are enabled on most mobile phones
    34. 34. Geolocation • “Gaming” increases engagement and ties exhibit information in to fun activities • Foursquare, Gowalla, Facebook Places - Existing applications that many attendees may be using
    35. 35. The Fun of Geolocation • Reports your location and location of others • “Check-in” to popular locations/businesses • Earn rewards – points, badges, and if you check-in the most can become Mayor and get freebies or discounts
    36. 36. QR Codes• Print based hypertext links• Expedite information exchange (registration, biz card, contact info, etc.)• “Scan and Go” - information can be downloaded and digested without needing to be stationary. Attendees can scan and consume content at their convenience
    37. 37. Digital Collateral • Replaces/reduces amount of trade show literature by giving attendee opportunity to download digital version • Measurable. Distribution can be tracked, down to attendee sharing • Reduces money on printing & shipping and reduces waste • Has SMS feature, for those without
    38. 38. QR Codes
    39. 39. Real World Examples
    40. 40. Adobe MAX Companion • Annual developer conference • 5 days. Over 200 sessions. Over 60 ancillary events. 3 “unconferences”. Unlimited tweet-ups, meetings, and informal gatherings • Needed to communicate it all, allow attendees to interact, stay connected, and drive additional information, all while showcasing Adobe technology?
    41. 41. Aggregate Channels &Immersive Experience • Agenda • Detailed session information • Speaker lists • Your personal MAX schedule • Venue Maps • News and announcements • Integrated twitter feed
    42. 42. Mass Convention Center Authority• Custom developed App by Swiftmobile• Available on iPhone, Android, Blackberry, iPad, mobile web• Venues, transportations, Nearby, Agendas, social media• Free - $10K sliding scale of functionality
    43. 43. Sports South SHOT Show 2011• Exhibitor provided sales staff with iPads & used an iPhone/iPad app for lead retrieval• Exhibitor developed an iPad app under a developer license (no Apple approval needed), which gave mobility for demos
    44. 44. SHOT Show 2011 • SHOT Show management developed an app for attendees including integrated floorplan with geolocation support, education schedules, personalized agenda & exhibitor suggestions
    45. 45. Swyft TechnologyDreamforce 2010 • Exhibitor received 60 check-ins from 40 different users in December 2010 • Tied in check ins with iPad promotional giveaway and mayor t-shirt
    46. 46. Cool Technologies
    47. 47. Square• Accept credit card “swipe” payments from mobile devices• Allows for cash transactions• Set up mobile “storefront”
    48. 48. Meeting Space Calculator• Estimate meeting capacities based on room sizes
    49. 49. iLeads• Capture leads anywhere, any time on the show floor or a party.• Simply enter the unique number printed on each badge - the record is quickly and easily captured.
    50. 50. Pollydaddy• Polls can be created and synced automatically to iOS devices• Offline mode allows for easy mobile polling
    51. 51. FatStax• Store a variety of information with offline access• Sync literature, catalogs, etc. and send to attendees on demand
    52. 52. Jumpscan• Create your personalized QR code with contact info• Link to social profiles and info including Twitter, Facebook and V-Card
    53. 53. Instagram• Users take photos and stylize them to share with others• Creative way to encourage attendees to share photos
    54. 54. Creating your Own QR Codes• Generate QR codes with links to - Phone numbers - SMS Msg - URLs - Google Maps location - PayPal Buy now link - Event - Social Media Link
    55. 55. Wiffiti• Publishes SMS & Twitter messages to a screen• Interactive from mobile devices
    56. 56. Resources MobileExhibitor.wordpress.co m •Slideshare •References •App Recommendations •Videos
    57. 57. ContactDesiree Lehrbaum Eric Lukazewski@lumendesiree @ericlukazewskidesiree@lumen-consulting.com eric@echelondesigninc.comwww.lumen-consulting.com www.echelondesigninc.com

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