0
Mihai Aperghis
CREATIVE
MARKETING & PR
TECHNICAL
On-page
Research
Analysis
Audience
Content Strategy
Content Optimization
Content Marketi...
SEO
Knowledge
Staying
up-to-date
Getting
Experience
How do I get there?
The Basics
• Google SEO Starter Guide
• Moz Beginner’s Guide to SEO
• Search Engine Land’s Guide to SEO
• Moz Academy (Pai...
Search Engine Optimization Starter Guide (GOOGLE)
Basics
• HTML
• Navigation
• Content
• Accessibility
• Mobile
• Promotion
Beginner’s Guide To SEO (MOZ)
Basics
• Search Engines
• On-page
• KW Research
• Usability & Content
• Link Building
• Spam...
Guide to SEO (SEARCH ENGINE LAND)
Basics
• Periodic Table
• On-page/Off-page
• Violations
• Social
• Authority/Trust
• Per...
Moz Academy (MOZ)
Basics
• Moz Analytics PRO
• Video guides
• Inbound Marketing
• Search Engines & Keywords
• Link Buildin...
DistilledU (DISTILLED)
Basics
• 50m – 7h:30m courses
• SEO 101
• Advanced SEO
• Conference videos
• Webinars (free)
• $40....
Going PRO: Technical
• SEO Web Developer Cheat Sheet
• Guide to Crawling, Indexing, Ranking
• Successful Site Architecture...
The Web Developer’s SEO Cheat Sheet (Danny Dover)
Technical Creative Marketing/PR
• On-page
• HTML
• Status Codes
• Robots...
A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan)
Technical Creative Marketing/PR
• On-page
• Accesib...
Successful Site Architecture for SEO (Richard Baxter)
Technical Creative Marketing/PR
• On-page
• Site architecture
• The ...
Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser)
Technical Creative Marketing/PR
• On-page
• 1: ...
Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler)
Technical Creative Marketing/PR
• On-page
• Ric...
The Anatomy of a Perfect Web Page (Chris Gilchrist)
Technical Creative Marketing/PR
• On-page
• Design
• UX
• SEO
• CRO
A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin)
Technical Creative Marketing/PR
• On-page
• Fa...
How to Perform the World’s Greatest SEO Audit (Steve Webb)
Technical Creative Marketing/PR
• Audit
• 1 - Accessibility
• 2...
Craziest Audit Checklist on the Internet (Annie Cushing)
Technical Creative Marketing/PR
• Audit
• Checklist Spreadsheet
•...
The Small Business Guide to Google Analytics (SIMPLY BUSINESS)
Technical Creative Marketing/PR
• Complete guide
• Installa...
Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED)
Technical Creative Marketing/PR
• Basic SEO functions
• CSV data ma...
WordPress SEO (Yoast)
Technical Creative Marketing/PR
• WordPress
• HTML & Sitemaps
• Breadcrumbs
• Duplicate Content
• CR...
The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn)
Technical Creative Marketing/PR
• E-commerce
• KW Resea...
Guide to eCommerce Facets, Filters and Categories (Frank Scharnell)
Technical Creative Marketing/PR
• E-commerce
• Facets,...
The Ultimate Local SEO Roadmap (Amy Nokinsky)
Technical Creative Marketing/PR
• Local SEO
• Citations & Reviews
• KW Resea...
The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln)
Technical Creative Marketing/PR
• International ...
Going PRO: Creative
• An SEO’s Guide to Content Marketing
• How to build a content marketing strategy
• Indepth Guide to C...
Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley)
Technical Creative Marketing/PR
• Audience
• Conte...
How to build a content marketing strategy (Stephanie Chang)
Technical Creative Marketing/PR
• Content examples
• Strategy ...
In-depth Guide To Content Creation [With Infographic] (John Pring)
Technical Creative Marketing/PR
• Creating content
• Re...
Attract Customers to Your Community with Content (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Examples
• Foundat...
Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby)
Technical Creative Marketing/PR
• ...
Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure)
Technical Creative Marketing/PR
• 80/20 principle
• 7 ingr...
SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED)
Technical Creative Marketing/PR
• Linkbait
• Br...
The Kind of Video You Should Create for Your Business (Phil Nottingham)
Technical Creative Marketing/PR
• Whiteboard Frida...
Content Curation & SEO: A Bad Match? (Eric Enge)
Technical Creative Marketing/PR
• Content Curation
• Quality signals
• Se...
How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie)
Technical Creative Marketing/PR
• Content Inventory
• Qua...
Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens)
Technical Creative Marketing/PR
• Online Checklist
• S...
Scaling a Successful Content Team (Nick Eubanks)
Technical Creative Marketing/PR
• Priorities
• Team roles
• Hiring
• Deve...
Going PRO: Marketing/PR
• The Noob Guide to Online Marketing
• The Noob Guide to Link Building
• The 6 month link building...
The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner)
Technical Creative Marketing/PR
• Zero to Hero
•...
The Noob Guide to Link Building (Michael King)
Technical Creative Marketing/PR
• Link Building philosophy
• Strategy plann...
The 6 Month Link Building Plan for an Established Website (James Agate)
Technical Creative Marketing/PR
• Existent website...
Content-based Outreach for Link Building (Justin Briggs)
Technical Creative Marketing/PR
• Personas
• Prospecting
• Email ...
Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King)
Technical Creative Marke...
Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman)
Technical Creative Marketing/PR
• Email exam...
Please Exit The Link Building (Ross Hudgens)
Technical Creative Marketing/PR
• Outreach
• Scaling prospecting
• Scaling ac...
The Ultimate Guide to Guest Blogging (Kristi Hines)
Technical Creative Marketing/PR
• Opportunities
• Pitching
• Bio
• Res...
High-Value Tactics, Future-Proof Link Building (Cyrus Shepard)
Technical Creative Marketing/PR
• Natural vs Unnatural
• Im...
How to Identify an Online Community for Your Business (Mackenzie Fogelson)
Technical Creative Marketing/PR
• Growing a com...
Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson)
Technical Creative Marketin...
Thanks!
@mihaiaperghis
mihai.aperghis@vertify.ro
@vertifyro
www.vertify.ro/blog/
Add the list of resources in your bookmar...
Image Sources (other than articles)
• Man of Steel: manofsteel.warnerbros.com
• Tony Stark / Iron Man: marvel.com
• Thor (...
 Mihai Aperghis - Man of SEO - A resource-filled guide for becoming an SEO Specialist (The HUB Bucharest, 2013.09.25)
 Mihai Aperghis - Man of SEO - A resource-filled guide for becoming an SEO Specialist (The HUB Bucharest, 2013.09.25)
Upcoming SlideShare
Loading in...5
×

Mihai Aperghis - Man of SEO - A resource-filled guide for becoming an SEO Specialist (The HUB Bucharest, 2013.09.25)

145

Published on

Mihai Aperghis a susținut o prezentare pe tema "Man of SEO - A resource-filled guide for becoming an SEO Specialist" la Lumea SEO PPC.

Asociaţia Specialiştilor în Search Engine Marketing din România v-a invitat miercuri, 25 septembrie 2013, în The HUB Bucharest, la o ediție Lumea SEO PPC dedicată temei “Cum devii specialist în SEO și PPC? Cum te poți dezvolta?”. Am vorbit despre pașii esențiali pe care trebuie să îi aibă în vedere orice aspirant la titlul de Specialist – Online Marketing. Pentru cei familiarizați cu termeni precum QDF, bounce rate, CPM, liste de remarketing, Edge Rank, și care au vrut să aprofundeze care sunt componentele unei strategii eficiente de SEO & PPC, am organizat o întâlnire nouă Lumea SEO PPC.

Detalii pe:
http://lumeaseoppc.ro/follow-up-81/

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
145
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of " Mihai Aperghis - Man of SEO - A resource-filled guide for becoming an SEO Specialist (The HUB Bucharest, 2013.09.25)"

  1. 1. Mihai Aperghis
  2. 2. CREATIVE MARKETING & PR TECHNICAL On-page Research Analysis Audience Content Strategy Content Optimization Content Marketing Targeted Outreach Social Media The SEO Specialist Skillset
  3. 3. SEO Knowledge Staying up-to-date Getting Experience How do I get there?
  4. 4. The Basics • Google SEO Starter Guide • Moz Beginner’s Guide to SEO • Search Engine Land’s Guide to SEO • Moz Academy (Paid) • DistilledU (Paid)
  5. 5. Search Engine Optimization Starter Guide (GOOGLE) Basics • HTML • Navigation • Content • Accessibility • Mobile • Promotion
  6. 6. Beginner’s Guide To SEO (MOZ) Basics • Search Engines • On-page • KW Research • Usability & Content • Link Building • Spam & Penalties
  7. 7. Guide to SEO (SEARCH ENGINE LAND) Basics • Periodic Table • On-page/Off-page • Violations • Social • Authority/Trust • Personalization
  8. 8. Moz Academy (MOZ) Basics • Moz Analytics PRO • Video guides • Inbound Marketing • Search Engines & Keywords • Link Building • Social Media • Content
  9. 9. DistilledU (DISTILLED) Basics • 50m – 7h:30m courses • SEO 101 • Advanced SEO • Conference videos • Webinars (free) • $40.00/mo
  10. 10. Going PRO: Technical • SEO Web Developer Cheat Sheet • Guide to Crawling, Indexing, Ranking • Successful Site Architecture • Conquering Pagination Guide • Microdata Schema.org Guide to Rich Snippets • The Anatomy of a Perfect Web Page • Visual Guide to Keyword Targeting • How to Perform the World’s Greatest SEO Audit • Craziest Audit Checklist • The Small Business Guide to Google Analytics • Excel for SEO • WordPress SEO • Ultimate guide for E-commerce • Guide to eCommerce Facets, Filters and Categories • The Ultimate Local SEO Roadmap • Multilingual and Multiregional SEO
  11. 11. The Web Developer’s SEO Cheat Sheet (Danny Dover) Technical Creative Marketing/PR • On-page • HTML • Status Codes • Robots.txt/Meta • Structured Data • International • Mobile
  12. 12. A Technical SEO Guide to Crawling, Indexing and Ranking (Paddy Moogan) Technical Creative Marketing/PR • On-page • Accesibility • Crawl budget • Indexing • Landing pages
  13. 13. Successful Site Architecture for SEO (Richard Baxter) Technical Creative Marketing/PR • On-page • Site architecture • The “silo” concept • Page indexation • Design & UX
  14. 14. Conquering Pagination – A Guide to Consolidating your Content (Ryan Huser) Technical Creative Marketing/PR • On-page • 1: NOINDEX, FOLLOW • 2: View-All, rel=canonical • 3: Rel=prev/next • Parameters • Flowchart
  15. 15. Micro Data & Schema.org: Guide To Generating Rich Snippets (Daniel Butler) Technical Creative Marketing/PR • On-page • Rich Snippets • Examples
  16. 16. The Anatomy of a Perfect Web Page (Chris Gilchrist) Technical Creative Marketing/PR • On-page • Design • UX • SEO • CRO
  17. 17. A Visual Guide to Keyword Targeting and On-Page Optimization (Rand Fishkin) Technical Creative Marketing/PR • On-page • Factori de ranking • Accessibility & UX • Where do the KW go? • Template
  18. 18. How to Perform the World’s Greatest SEO Audit (Steve Webb) Technical Creative Marketing/PR • Audit • 1 - Accessibility • 2 - Index • 3 - On-page factors • 4 - Off-page factors • 5 - Competitive analysis
  19. 19. Craziest Audit Checklist on the Internet (Annie Cushing) Technical Creative Marketing/PR • Audit • Checklist Spreadsheet • Tools Spreadsheet • Presentation • Implementation
  20. 20. The Small Business Guide to Google Analytics (SIMPLY BUSINESS) Technical Creative Marketing/PR • Complete guide • Installation • Goals/E-Commerce • Site Search • Metrics & KPI • Segmentation • Dashboards
  21. 21. Microsoft Excel for SEOs (Mike Pantoliano / DISTILLED) Technical Creative Marketing/PR • Basic SEO functions • CSV data manipulation • Google Analytics in Excel • Visualization
  22. 22. WordPress SEO (Yoast) Technical Creative Marketing/PR • WordPress • HTML & Sitemaps • Breadcrumbs • Duplicate Content • CRO • Comments • Off-site
  23. 23. The Ultimate Guide to SEO for E-commerce Websites (Chris Kilbourn) Technical Creative Marketing/PR • E-commerce • KW Research • Trafic Long Tail • Optimizare On-page • Blog Content • Link Building • Local SEO
  24. 24. Guide to eCommerce Facets, Filters and Categories (Frank Scharnell) Technical Creative Marketing/PR • E-commerce • Facets, Filters • Duplicate Content • INDEX/NOINDEX
  25. 25. The Ultimate Local SEO Roadmap (Amy Nokinsky) Technical Creative Marketing/PR • Local SEO • Citations & Reviews • KW Research • On-page optimization • Google+ optimization
  26. 26. The Ultimate Guide to Multilingual and Multiregional SEO (John E Lincoln) Technical Creative Marketing/PR • International SEO • Domains/Subdom/Subdirs • Rel=alternate/Hreflang • Authorship
  27. 27. Going PRO: Creative • An SEO’s Guide to Content Marketing • How to build a content marketing strategy • Indepth Guide to Content Creation • Attract customers to your community with content • Why Local Businesses Don't Need Big Budgets for Their Content Marketing • Are your titles irresistibly click worthy viral • Linkbait Guide • Video Content • Content Curation • Content Strategy in only 652 steps • Content Marketing Checklist • Scaling a successful content team
  28. 28. Real Marketing Sh*t: An SEO’s Guide to Content Marketing (Chase Hooley) Technical Creative Marketing/PR • Audience • Content types • KPI • Content Roles • Keywords
  29. 29. How to build a content marketing strategy (Stephanie Chang) Technical Creative Marketing/PR • Content examples • Strategy planning • Research • Metrics/Goals • Audience prospecting
  30. 30. In-depth Guide To Content Creation [With Infographic] (John Pring) Technical Creative Marketing/PR • Creating content • Research & ideas • Placing the content • Infographics & Blog posts • Promotion
  31. 31. Attract Customers to Your Community with Content (Mackenzie Fogelson) Technical Creative Marketing/PR • Examples • Foundational • Community building • Content strategies
  32. 32. Why Local Businesses Don't Need Big Budgets for Their Content Marketing (Matthew Barby) Technical Creative Marketing/PR • Local Business content • Leverage assets • Content is everything • Actionable ideas
  33. 33. Are Your Titles Irresistibly Click Worthy & Viral?! (Dan Shure) Technical Creative Marketing/PR • 80/20 principle • 7 ingredients • Visibility • Analysis
  34. 34. SEO Guide to Creating Viral Linkbait and Infographics (Ed Fry / DISTILLED) Technical Creative Marketing/PR • Linkbait • Brainstorm • Research • Presentation • Sharing
  35. 35. The Kind of Video You Should Create for Your Business (Phil Nottingham) Technical Creative Marketing/PR • Whiteboard Friday • In-House • Production Company • No Budget
  36. 36. Content Curation & SEO: A Bad Match? (Eric Enge) Technical Creative Marketing/PR • Content Curation • Quality signals • Search results • Options
  37. 37. How to Create a Content Strategy (In Only 652 Steps) (Ian Lurie) Technical Creative Marketing/PR • Content Inventory • Quality indicators • What works/doesn’t work • Strategy
  38. 38. Announcing Siege Media’s Content Marketing Checklist (Ross Hudgens) Technical Creative Marketing/PR • Online Checklist • Small important details • From idea to launch
  39. 39. Scaling a Successful Content Team (Nick Eubanks) Technical Creative Marketing/PR • Priorities • Team roles • Hiring • Developing • Scaling
  40. 40. Going PRO: Marketing/PR • The Noob Guide to Online Marketing • The Noob Guide to Link Building • The 6 month link building plan for an established website • Content-based Outreach for Link Building • Five Principles to Better Outreach Link Building • Good Outreach vs Bad Outreach • Please Exit the Link Building • Ultimate guide to guest blogging • Futureproof Link Building • How to Identify an Online Community for Your Business • A Manageable Content and Social Media Marketing Process
  41. 41. The Noob Guide to Online Marketing (With Giant INFOGRAPHIC) (Oli Gardner) Technical Creative Marketing/PR • Zero to Hero • Infographic • Inbound marketing • 6 months plan
  42. 42. The Noob Guide to Link Building (Michael King) Technical Creative Marketing/PR • Link Building philosophy • Strategy planning • 6 month plan
  43. 43. The 6 Month Link Building Plan for an Established Website (James Agate) Technical Creative Marketing/PR • Existent website • Planning • Link audit • Content audit • 6 months plan
  44. 44. Content-based Outreach for Link Building (Justin Briggs) Technical Creative Marketing/PR • Personas • Prospecting • Email examples • Cum scalăm
  45. 45. Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) (Michael King) Technical Creative Marketing/PR • 20% -> 80% success rate • Context • Inbox visibility • Offering value • Infographic
  46. 46. Good Outreach vs. Bad Outreach – from a Blogger’s Point of View (Dana Forman) Technical Creative Marketing/PR • Email examples • What’s wrong • What’s right • Advice
  47. 47. Please Exit The Link Building (Ross Hudgens) Technical Creative Marketing/PR • Outreach • Scaling prospecting • Scaling acquisition • Scaling reporting
  48. 48. The Ultimate Guide to Guest Blogging (Kristi Hines) Technical Creative Marketing/PR • Opportunities • Pitching • Bio • Results
  49. 49. High-Value Tactics, Future-Proof Link Building (Cyrus Shepard) Technical Creative Marketing/PR • Natural vs Unnatural • Implementation methods • Anchor Text control
  50. 50. How to Identify an Online Community for Your Business (Mackenzie Fogelson) Technical Creative Marketing/PR • Growing a community • Where to start from • Tools
  51. 51. Define and Align: A Manageable Content and Social Media Marketing Process (Mackenzie Fogelson) Technical Creative Marketing/PR • Social Media Marketing • Step by step strategy • Research -> Results
  52. 52. Thanks! @mihaiaperghis mihai.aperghis@vertify.ro @vertifyro www.vertify.ro/blog/ Add the list of resources in your bookmarks by importing the html file!
  53. 53. Image Sources (other than articles) • Man of Steel: manofsteel.warnerbros.com • Tony Stark / Iron Man: marvel.com • Thor (gif): hot-rod-red.tumblr.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×