2011.10.26 Raluca POPA - Campania Premium SMS (studiu de caz)

23 September – 24 October 2011 Premium SMS

Premium SMS
Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei
Componente:
Mobile banners / CPM
Web banners / CPC, CPM
Traffic takeover
Landing page
Showcase banner

Traffic takeover nokia.ro Period: 3 October-14 October Afla mai multe - CTR 12.7% 173 Total 0 Guitar Rock 0 Tasmanian Devil Talking 59 Thread SMS 0 The Settlers 1 Fb Photo Uploader 0 Real Football 0 Dungeon Hunter 95 Assasinns Creed 8 Joiku spot premium wifi 10 Asphalt 6 Adrenaline Downloads App

Traffic Hero teaser nokia.ro Period: 23 September -24 October Afla mai multe: CTR 20,2%

Traffic landing page nokia.ro/platasms Period: 23 September -22 October 382 2 YouTube uploader 0 Phone Wallet 0 Shreck Kart HD 11 Let’s Golf! 2 HD 264 Descarca si alte aplicatii de pe Nokia Store 75 Slide Unlock 4 Header link 26 Asphalt 6 Adrenaline HD Downloads App

Mediaplan (mobisites) 2,058,279 57,303,634 TOTAL mobile banners CPC 634,739 2,575,163 mobile libertatea.ro, cancan, hi5.com social si content:- 5230, 5800, 5288 + de jocuri: N8, C7 mobile banners CPC 634,739 2,575,163 mobile capital.ro, hotnews.ro telefoane de business- E71, E72, E6, E63, E52 mobile banners CPM 50,000,000 mobile (targeting on categories - news, finance, mail) yahoo.com social si content:- 5230, 5800, 5288 +de jocuri: N8, C7 mobile banners CPM 72,520 158,442 mobile antena1.ro telefoane de business- E71, E72, E6, E63, E52 mobile banners CPM 151,618 262,836 mobile antena3.ro telefoane de business- E71, E72, E6, E63, E52 mobile banners CPM 564,663 1,732,030 mobile realitatea.net telefoane de business- E71, E72, E6, E63, E52 Unique visitors* Page imp's* Creative Format Buying method Statistical data (per month) Site Description Site Adress

Mobile banners – aplicatii promovate 320 x 50 216 x 54 300 x 75 joc de golf bannere targetate pentru telefoanele cu Symbian 3 aplicatie de protectie a datelor target pe telefoane Nokia de business (gama Eseries) aplicatie de retele sociale si content target pe telefoanele pe platforma S60

Mobile banners
Bannere mobile:
Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web)
Rata de conversie medie pe mobile 20.06% (mai mica decat pe web)

Web banners 160 x 600 300 x 250 728 x 90

Web banners
Rata de click mica (0.14%)
Rata de conversie mare (21%)

Thank you! [email_address]

2011.10.26 Raluca POPA - Campania Premium SMS (studiu de caz)

by Lumea SEO PPC on Nov 01, 2011

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2011.10.26 Raluca POPA - Campania Premium SMS (studiu de caz) — Presentation Transcript

http://lumeaseoppc.ro	60
http://feeds.feedburner.com	12