0
Question of the day
• Cine stie sa lucreze cu Google AdWords ?
– R: …

• Facts:
– 200+ oameni vor fi certificati in urmato...
Quiz: Unde este filmat videoclipul ?
• http://www.youtube.com/watch?
v=Z1IcxD0F4lc
Cum se face o conversie
“traditionala”
Cum imbunatatim procesul de
vanzare?
• Trafic relevant
• Cresterea ratei de conversie

copyright ppchero.com / abtests.com...
Cresterea ratei de conversie
Cresterea ratei de conversie
Cresterea ratei de conversie
Cresterea ratei de conversie
Top Free Marketing Ebooks of
2012 & 2013

copyright ppchero.com / abtests.com / certifiedknowledge.org /
conversionrateexp...
Top Free Marketing Ebooks of
2012 & 2013
Top Free Marketing Ebooks of
2012 & 2013
3 PPC Tips
1. Check your funnel to see what percent of
cart abandons you have.
If above 80% abandonment = review checkout
...
2. Filter your keywords to show all that are 20%
below your CPA goal or greater and have
converted 3 or more times. Bid th...
• 3. Add 500 keywords modeled after your top
converters. To do this, take your top
converters and put them into a handful ...
Clientii nostri

Multumesc pentru atentie
Designated trademarks and brands are the property of their respective owners.
Marius Lazarescu - Mai multi clienti (2013.01.31, Club Prometheus)
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Marius Lazarescu - Mai multi clienti (2013.01.31, Club Prometheus)

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Marius Lăzărescu a susținut o prezentare pe tema "Mai mulți clienți".

Ediția #60 Lumea SEO PPC: "SEO pentru e-commerce", joi, 25 octombrie 2012, Club Prometheus.

Detalii pe:
http://lumeaseoppc.ro/follow-up-60-e-commerce/

Published in: Technology, Design
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Transcript of "Marius Lazarescu - Mai multi clienti (2013.01.31, Club Prometheus)"

  1. 1. Question of the day • Cine stie sa lucreze cu Google AdWords ? – R: … • Facts: – 200+ oameni vor fi certificati in urmatoarele 6 luni in Romania – Resurse Gratuite + Traininguri (Google Online Academy) puse la dispozitie de Google World Wide/Romania
  2. 2. Quiz: Unde este filmat videoclipul ? • http://www.youtube.com/watch? v=Z1IcxD0F4lc
  3. 3. Cum se face o conversie “traditionala”
  4. 4. Cum imbunatatim procesul de vanzare? • Trafic relevant • Cresterea ratei de conversie copyright ppchero.com / abtests.com / certifiedknowledge.org / conversionrateexperts.com / unbounce.com
  5. 5. Cresterea ratei de conversie
  6. 6. Cresterea ratei de conversie
  7. 7. Cresterea ratei de conversie
  8. 8. Cresterea ratei de conversie
  9. 9. Top Free Marketing Ebooks of 2012 & 2013 copyright ppchero.com / abtests.com / certifiedknowledge.org / conversionrateexperts.com / unbounce.com
  10. 10. Top Free Marketing Ebooks of 2012 & 2013
  11. 11. Top Free Marketing Ebooks of 2012 & 2013
  12. 12. 3 PPC Tips 1. Check your funnel to see what percent of cart abandons you have. If above 80% abandonment = review checkout process and test alternatives such as reducing steps, removing main navigation from the checkout process, and changing button colors and text. If less than 79% abandonment = don’t worry about it, for now. copyright ppchero.com / abtests.com / certifiedknowledge.org / conversionrateexperts.com / unbounce.com
  13. 13. 2. Filter your keywords to show all that are 20% below your CPA goal or greater and have converted 3 or more times. Bid them up by 15%. copyright ppchero.com / abtests.com / certifiedknowledge.org / conversionrateexperts.com / unbounce.com
  14. 14. • 3. Add 500 keywords modeled after your top converters. To do this, take your top converters and put them into a handful of keywords tool like Google’s Keyword Tool and Word tracker. It will kick out a handful of relevant keywords that you can put back into the keyword tool and get even more options. copyright ppchero.com / abtests.com / certifiedknowledge.org / conversionrateexperts.com / unbounce.com
  15. 15. Clientii nostri Multumesc pentru atentie Designated trademarks and brands are the property of their respective owners.
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