1. What gender are you?
My first question was to just clarify how
many males and females had taken my
survey. This would tell me what kind of
band or artist I need to feature in my
magazine, and who it should be aimed
at. As you can see from this pie chart,
70% of the people that I asked were
female, meaning that I have to take into
account that the majority of my results
will be from a female perspective.
2. Which music artist, out of these, do you prefer?
I decided to ask this question to give me
an idea of who is the most popular
artist, so that I haven idea of who should
feature on mine. I gave the user four
Britney Spears, for those who
liked solo artists more from the 1990s
Rihanna, for those who like
more R’n’B music and recent artists
The Saturdays for those who
like extremely recent bands
The Pussycat Dolls, for those who prefer girl bands who are American and quite recent.
As you can see from these results, 50% of my respondents said that they most preferred Britney
Spears. This means that for my magazine, I feel that I should probably include a pop solo artist,
similar to Britney Spears, as this is a large proportion of my respondents who chose her. The
least popular music artist/s were The Saturdays. This tells me that people do not enjoy
extremely recent and new bands on the music market as much as those more well known bands
from the past.
3. What features do you most enjoy reading about?
I asked this question to help give me an
idea of what my double page spread
should be about. As you can see from
this pie chart, the majority of people
enjoy reading about interviews with
bands/solo artists etc., with 45%
choosing this option. Second most
popular were information on music
events, with 30% choosing this as their
favourite. As this percentage is quite
close, I could put some information
about music events in the side bar of my
double page spread, so that my page appeals to more people.
4. How much would you be willing to pay for a pop magazine?
I asked this question as I wanted to get
an idea of how much people are
willing to pay for a music magazine. I
could then charge the correct price for
my magazine, so that the most
amount of people would buy it. From
my bar chart, it shows that the
majority of people (13/20) said that
they are willing to pay £1.50-£2.00 for
a magazine. This was the highest
option I gave, which meant that
people are willing to pay quite a high
price for a music magazine. Even if I charged less than £1.50 and so people would still buy it,
I am potentially losing money as they are willing to spend more. Therefore, I will charge
between £1.50 and £2.00 so that I still receive customers yet I am also gaining as much
money and profit as I can.
5. What colours attract you most on the front cover of a magazine?
This question will help give me an idea
of what colours I should include on my
front colour, and what would attract
their attention the most. I want to
attract attention to my magazine so
that people are more drawn to my
cover and are then interested in it
enough to purchase it. If my magazine
did not stand out well enough, people
may just overlook it in the store which
would not be good for my company’s
sales. I decided to offer quite a few
options to choose from, including a
section for the user to enter ‘other’. This is because I want to make sure that I include as
many options as possible to find the right colour for my magazine. As you can see, red
appears to be the colour that people are most drawn to, followed by blue and then pink. Red
was probably chosen as it is a very bold and bright colour, which would clearly draw your
attention to it. Colours such as green and yellow do not attract much attention, which is why
I will not use these colours on my magazine.
6. Do you prefer to see solo artists or pop bands on the front cover?
This question helped give me an idea
as to who I should feature on the
front of my magazine. From question
two, I already found out that Britney
Spears was the preferred music
artist. The results to this question
supports the fact that my audience
would rather have a solo artist on the
front cover, as bands are probably
quite distracting, due to the amount
of people that have to feature on the
front. Therefore, for my magazine, I will feature a solo artist, similar to Britney Spears as I know
that this is probably what my audience would like to see.
7. Do you prefer to read weekly magazine to fortnightly magazines?
I asked this question so that I have an
idea of how frequently I should run
my magazine, and from these results,
it is clear that more people prefer to
read weekly magazines. However, I
now have to be careful with the price
I charge. Although most people
would be willing to pay £1.50-£2.00, I
am not quite sure whether this is for
a weekly magazine or fortnightly.
Therefore, I will probably charge
more around the lower band of this,
for example £1.50-£1.70. This means that I am still charging within the higher band, yet it is
not that high for people to not want to pay for it and cause my company to lose sales.