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Gaming Cultures

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Lecture prepared for "New Media ACC-2013" at Victoria University, May 2013.

Lecture prepared for "New Media ACC-2013" at Victoria University, May 2013.


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  • 1. Gaming CulturesLuke van Ryn, University of Melbournelvanryn@student.unimelb.edu.auTEXTMonday, 13 May 13
  • 2. contentsaudiencestechnologiesindustriesMonday, 13 May 13
  • 3. what is anaudience?receiverconsumermeaning-makerideal audienceMonday, 13 May 13
  • 4. a gamingaudience?GamerUserFanWorkerCitizenClientMonday, 13 May 13
  • 5. GAMERSIDENTITY, GENDER, ACHIEVEMENTMonday, 13 May 13
  • 6. UsersTestingUsabilityPatchingMonday, 13 May 13
  • 7. FANSGAMING SUBCULTURES, REMEDIATION, PRODUCTIVITYMonday, 13 May 13
  • 8. Workers“playbour”free-to-playmoddingMonday, 13 May 13
  • 9. CLIENTSCUSTOMERS, MARKETS, CULTURESMonday, 13 May 13
  • 10. MethodsObservationSurveys#DATA!Monday, 13 May 13
  • 11. GamingTechnologiesHardwareSoftwarePlatformsMonday, 13 May 13
  • 12. HARDWARERANKED BY SALES TO MAY 2013Monday, 13 May 13
  • 13. HARDWAREFROM BUTTONS TO BODIESMonday, 13 May 13
  • 14. SOFTWARE THE RISE OF BROWSER GAMESMonday, 13 May 13
  • 15. ZYNGA’S RISE AND FALLSINCE INITIAL PUBLIC OFFERING (DEC. 2011)Monday, 13 May 13
  • 16. PLATFORMSMonday, 13 May 13
  • 17. IndustriesProductionDistributionResearchMonday, 13 May 13
  • 18. industryresearchDoes it work? (QA)Is it fun? (play-testing)Can it be better? (feedback)like us! (reviews)Monday, 13 May 13
  • 19. PROJECTDATE CLIENT2011 HALO REACHGAMEPLAY METRICSKILLS (LEFT) VERSUS DEATHS (RIGHT)Monday, 13 May 13
  • 20. PROJECTDATE CLIENT2007... VALVETEAM FORTRESS 2THE WORLD’S BEST HAT SIMULATORMonday, 13 May 13
  • 21. The TF2EconomyMonday, 13 May 13
  • 22. ACADEMIC RESEARCHIDENTITY, MEANING, POLITICS, CODE, SOCIALITYMonday, 13 May 13
  • 23. PROJECTDATE AUTHOR2010 APPERLEYGAMING RHYTHMSGAMING IN MELBOURNE AND CARACASMonday, 13 May 13
  • 24. PROJECTDATE AUTHOR2009 TWIXT (DAVID MYERS)ANTI-PLAYGRIEFING IN CITY OF HEROESMonday, 13 May 13
  • 25. PROJECTDATE AUTHOR2010 KOLO AND BAURSOCIAL DYNAMICSULTIMA ONLINEMonday, 13 May 13
  • 26. PROJECTDATE AUTHOR2010 BOGOSTCOW CLICKERA FACEBOOK GAME ABOUT FACEBOOK GAMESMonday, 13 May 13
  • 27. Questions:Audience: gamer? user? fan? worker?Technologies: iOS? Nintendo DS? Wii?“Scenes”: At home? In transit? At school?Method: observation? survey? participation?Theories: gender? gesture? nationalism?Monday, 13 May 13
  • 28. Further readingBen Lewis-Evans (“user” research)http://is.gd/JtcXPyJo Iacovides (learning and gameplay)http://joiacovides.blogspot.com.auJane McGonigal (gamification)http://janemcgonigal.com/Monday, 13 May 13