Social Media in Health Sciences Education<br />
Social Media<br />Dissemination  Content creation<br />Local  global<br />Monologue  Dialogue<br />Passive  active<br ...
Goal<br />Examine the use of social media in health sciences education<br />
Purpose<br />
          Multidirectional Communication<br />Community<br />Patients <br />Institution<br />Colleagues<br />Alumni<br />F...
Social Media Tools<br />Social networks<br />Facebook<br />Ning<br />Yammer<br />LinkedIn<br />Publishing platforms<br />T...
Use of FacebookCommunicate news and events for institutions and departments<br />
Use of Twitter<br />Drive content regarding faculty and staff, students, patients, research, news, <br />and events<br />
Blogs<br />Use of blogs<br />“Insider” perspective<br />Create forum for interaction<br />Address current issues<br />Spec...
Use of You Tube<br />Share patient success stories, interviews,  student activities, and special events <br />
iTunesU<br />
Use of flickr<br />Share photos of events and activities<br />
Student Participation<br />Hopkins Interactive<br />“Open, uncensored information about <br />student life” <br />Student ...
Social Media Management<br />Matching the tool to the purpose<br />Part of a larger communication/media strategy<br />SM M...
Landing Pages<br />
Teaching and Learning<br />Information on use more disperse<br />Evidence of <br />Facebook for class pages<br />YouTube f...
Concerns<br />HIPAA<br />Negative experiences– patients, students, faculty & staff<br />Solution – SM is an extension of  ...
Ongoing Opportunities<br />Use in academic health centers<br />Managing content<br />Creating dialogue <br />Comments, que...
Summary<br />Effectiveness increased by<br />Variety of tools<br />Tools match the purpose<br />Management approach<br />A...
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Social Media in Health Sciences Education (by Bridgett Piernik-Yoder)

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Pecha-kucha presentation by @bridgettpiernik for #prismSA meetup on 2011-04-27.

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Social Media in Health Sciences Education (by Bridgett Piernik-Yoder)

  1. 1. Social Media in Health Sciences Education<br />
  2. 2. Social Media<br />Dissemination  Content creation<br />Local  global<br />Monologue  Dialogue<br />Passive  active<br />http://www.briansolis.com/2007/06/future-of-communications-manifesto-for<br />
  3. 3. Goal<br />Examine the use of social media in health sciences education<br />
  4. 4. Purpose<br />
  5. 5. Multidirectional Communication<br />Community<br />Patients <br />Institution<br />Colleagues<br />Alumni<br />Faculty<br />Peers<br />Students (potential & current)<br />
  6. 6. Social Media Tools<br />Social networks<br />Facebook<br />Ning<br />Yammer<br />LinkedIn<br />Publishing platforms<br />Twitter<br />iTunesU<br />Blogging tools<br />Media content<br />You Tube<br />Vimeo<br />Flickr<br />Slideshare<br />Collaboration<br />Google Wave<br />
  7. 7. Use of FacebookCommunicate news and events for institutions and departments<br />
  8. 8. Use of Twitter<br />Drive content regarding faculty and staff, students, patients, research, news, <br />and events<br />
  9. 9.
  10. 10. Blogs<br />Use of blogs<br />“Insider” perspective<br />Create forum for interaction<br />Address current issues<br />Specific topics<br />
  11. 11. Use of You Tube<br />Share patient success stories, interviews, student activities, and special events <br />
  12. 12. iTunesU<br />
  13. 13. Use of flickr<br />Share photos of events and activities<br />
  14. 14. Student Participation<br />Hopkins Interactive<br />“Open, uncensored information about <br />student life” <br />Student blogs<br />Twitter<br />YouTube<br />iphone App <br />http://www.hopkins-interactive.com/<br />
  15. 15. Social Media Management<br />Matching the tool to the purpose<br />Part of a larger communication/media strategy<br />SM Manager - UTMB<br />Single landing page for SM resources<br />
  16. 16. Landing Pages<br />
  17. 17. Teaching and Learning<br />Information on use more disperse<br />Evidence of <br />Facebook for class pages<br />YouTube for clinical examples<br />Google wave for <br /> collaboration<br />
  18. 18. Concerns<br />HIPAA<br />Negative experiences– patients, students, faculty & staff<br />Solution – SM is an extension of communication policy<br />
  19. 19. Ongoing Opportunities<br />Use in academic health centers<br />Managing content<br />Creating dialogue <br />Comments, questions<br />Replies, Retweets<br />
  20. 20. Summary<br />Effectiveness increased by<br />Variety of tools<br />Tools match the purpose<br />Management approach<br />Ability to facilitate dialogue<br />
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