2. Social Media Dissemination Content creation Local global Monologue Dialogue Passive active http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
3. Goal Examine the use of social media in health sciences education
5. Multidirectional Communication Community Patients Institution Colleagues Alumni Faculty Peers Students (potential & current)
6. Social Media Tools Social networks Facebook Ning Yammer LinkedIn Publishing platforms Twitter iTunesU Blogging tools Media content You Tube Vimeo Flickr Slideshare Collaboration Google Wave
14. Student Participation Hopkins Interactive “Open, uncensored information about student life” Student blogs Twitter YouTube iphone App http://www.hopkins-interactive.com/
15. Social Media Management Matching the tool to the purpose Part of a larger communication/media strategy SM Manager - UTMB Single landing page for SM resources
17. Teaching and Learning Information on use more disperse Evidence of Facebook for class pages YouTube for clinical examples Google wave for collaboration
18. Concerns HIPAA Negative experiences– patients, students, faculty & staff Solution – SM is an extension of communication policy
19. Ongoing Opportunities Use in academic health centers Managing content Creating dialogue Comments, questions Replies, Retweets
20. Summary Effectiveness increased by Variety of tools Tools match the purpose Management approach Ability to facilitate dialogue