Social Media in Health Sciences Education (by Bridgett Piernik-Yoder)

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Pecha-kucha presentation by @bridgettpiernik for #prismSA meetup on 2011-04-27.

Pecha-kucha presentation by @bridgettpiernik for #prismSA meetup on 2011-04-27.

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Transcript

  • 1. Social Media in Health Sciences Education
  • 2. Social Media
    Dissemination  Content creation
    Local  global
    Monologue  Dialogue
    Passive  active
    http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
  • 3. Goal
    Examine the use of social media in health sciences education
  • 4. Purpose
  • 5. Multidirectional Communication
    Community
    Patients
    Institution
    Colleagues
    Alumni
    Faculty
    Peers
    Students (potential & current)
  • 6. Social Media Tools
    Social networks
    Facebook
    Ning
    Yammer
    LinkedIn
    Publishing platforms
    Twitter
    iTunesU
    Blogging tools
    Media content
    You Tube
    Vimeo
    Flickr
    Slideshare
    Collaboration
    Google Wave
  • 7. Use of FacebookCommunicate news and events for institutions and departments
  • 8. Use of Twitter
    Drive content regarding faculty and staff, students, patients, research, news,
    and events
  • 9.
  • 10. Blogs
    Use of blogs
    “Insider” perspective
    Create forum for interaction
    Address current issues
    Specific topics
  • 11. Use of You Tube
    Share patient success stories, interviews, student activities, and special events
  • 12. iTunesU
  • 13. Use of flickr
    Share photos of events and activities
  • 14. Student Participation
    Hopkins Interactive
    “Open, uncensored information about
    student life”
    Student blogs
    Twitter
    YouTube
    iphone App
    http://www.hopkins-interactive.com/
  • 15. Social Media Management
    Matching the tool to the purpose
    Part of a larger communication/media strategy
    SM Manager - UTMB
    Single landing page for SM resources
  • 16. Landing Pages
  • 17. Teaching and Learning
    Information on use more disperse
    Evidence of
    Facebook for class pages
    YouTube for clinical examples
    Google wave for
    collaboration
  • 18. Concerns
    HIPAA
    Negative experiences– patients, students, faculty & staff
    Solution – SM is an extension of communication policy
  • 19. Ongoing Opportunities
    Use in academic health centers
    Managing content
    Creating dialogue
    Comments, questions
    Replies, Retweets
  • 20. Summary
    Effectiveness increased by
    Variety of tools
    Tools match the purpose
    Management approach
    Ability to facilitate dialogue