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Social Media in Health Sciences Education (by Bridgett Piernik-Yoder)
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Social Media in Health Sciences Education (by Bridgett Piernik-Yoder)

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Pecha-kucha presentation by @bridgettpiernik for #prismSA meetup on 2011-04-27.

Pecha-kucha presentation by @bridgettpiernik for #prismSA meetup on 2011-04-27.

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    Social Media in Health Sciences Education (by Bridgett Piernik-Yoder) Social Media in Health Sciences Education (by Bridgett Piernik-Yoder) Presentation Transcript

    • Social Media in Health Sciences Education
    • Social Media
      Dissemination  Content creation
      Local  global
      Monologue  Dialogue
      Passive  active
      http://www.briansolis.com/2007/06/future-of-communications-manifesto-for
    • Goal
      Examine the use of social media in health sciences education
    • Purpose
    • Multidirectional Communication
      Community
      Patients
      Institution
      Colleagues
      Alumni
      Faculty
      Peers
      Students (potential & current)
    • Social Media Tools
      Social networks
      Facebook
      Ning
      Yammer
      LinkedIn
      Publishing platforms
      Twitter
      iTunesU
      Blogging tools
      Media content
      You Tube
      Vimeo
      Flickr
      Slideshare
      Collaboration
      Google Wave
    • Use of FacebookCommunicate news and events for institutions and departments
    • Use of Twitter
      Drive content regarding faculty and staff, students, patients, research, news,
      and events
    • Blogs
      Use of blogs
      “Insider” perspective
      Create forum for interaction
      Address current issues
      Specific topics
    • Use of You Tube
      Share patient success stories, interviews, student activities, and special events
    • iTunesU
    • Use of flickr
      Share photos of events and activities
    • Student Participation
      Hopkins Interactive
      “Open, uncensored information about
      student life”
      Student blogs
      Twitter
      YouTube
      iphone App
      http://www.hopkins-interactive.com/
    • Social Media Management
      Matching the tool to the purpose
      Part of a larger communication/media strategy
      SM Manager - UTMB
      Single landing page for SM resources
    • Landing Pages
    • Teaching and Learning
      Information on use more disperse
      Evidence of
      Facebook for class pages
      YouTube for clinical examples
      Google wave for
      collaboration
    • Concerns
      HIPAA
      Negative experiences– patients, students, faculty & staff
      Solution – SM is an extension of communication policy
    • Ongoing Opportunities
      Use in academic health centers
      Managing content
      Creating dialogue
      Comments, questions
      Replies, Retweets
    • Summary
      Effectiveness increased by
      Variety of tools
      Tools match the purpose
      Management approach
      Ability to facilitate dialogue