2009-10-10 PBRN Convocation

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  • Many small businesses, including businesses like yours, have tended to look at their website strictly as a marketing tool and a very one-way medium, much like some kind of big electronic billboard.  What I hope to help you see today is that today, the web is no longer just a one-way medium that you use to push information across like a pamphlet.  You will get more out of your web strategy if you approach the web as a conversation, a networking opportunity, with many more channels than just your website.  I'll also explain how information streams have become more dominant and powerful on the web than static content, and how you can use simple tools and building blocks to take advantage of these changes.
  • 2009-10-10 PBRN Convocation

    1. 1. Simple, Inexpensive, Effective: Ideas for Upgrading Your Web Presence PBRN Convocation 2009 Luke Rosenberger October 10, 2009 http://bit.ly/PBRNcon
    2. 2. Take-away points <ul><ul><li>Website ≠ billboard </li></ul></ul><ul><ul><li>Website > pamphlet </li></ul></ul><ul><ul><li>Web presence > website </li></ul></ul><ul><ul><li>Information streams > static content </li></ul></ul><ul><ul><li>Small pieces, loosely joined </li></ul></ul>http://bit.ly/PBRNcon
    3. 3. An entire information network begins with... You map it http://bit.ly/PBRNcon
    4. 4. Recognize information streams http://bit.ly/PBRNcon RSS XML Atom JSON RDF ...and even... Twitter
    5. 5. Plug into information streams... <ul><li>...with widgets! </li></ul><ul><ul><li>Prebuilt widgets </li></ul></ul><ul><ul><li>Generic widgets for RSS </li></ul></ul>http://bit.ly/PBRNcon
    6. 6. Create your own info streams <ul><ul><li>Weblog systems (i.e. WordPress) </li></ul></ul><ul><ul><li>Microblogging (i.e. Twitter) </li></ul></ul><ul><ul><li>Social bookmarking (i.e. Delicious) </li></ul></ul>http://bit.ly/PBRNcon
    7. 7. Combine streams into website <ul><li>Free website creation tools that allow for incorporation of widgets & streams: </li></ul><ul><ul><ul><li>WordPress </li></ul></ul></ul><ul><ul><ul><li>Google Sites </li></ul></ul></ul><ul><ul><ul><li>Weebly </li></ul></ul></ul><ul><ul><ul><li>Office Live Small Business </li></ul></ul></ul><ul><li>Build in ability to update content directly or dynamically in an outsourced website </li></ul>http://bit.ly/PBRNcon
    8. 8. Extend streams beyond website <ul><ul><li>Use RSS to feed content to/from different elements of web presence </li></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul><ul><ul><ul><li>Blog </li></ul></ul></ul><ul><ul><li>Promote your RSS/Twitter feeds throughout web presence </li></ul></ul><ul><ul><li>Explore opportunities to extend your feeds to others' websites </li></ul></ul>http://bit.ly/PBRNcon
    9. 9. Take-away points (review) <ul><ul><li>Website ≠ billboard </li></ul></ul><ul><ul><li>Website > pamphlet </li></ul></ul><ul><ul><li>Web presence > website </li></ul></ul><ul><ul><li>Information streams > static content </li></ul></ul><ul><ul><li>Small pieces, loosely joined </li></ul></ul>http://bit.ly/PBRNcon
    10. 10. Questions? <ul><ul><li>web: http://bit.ly/PBRNcon </li></ul></ul><ul><ul><li>email: rosenberger@uthscsa.edu or lukethelibrarian@gmail.com </li></ul></ul><ul><ul><li>twitter: http://twitter.com/lukelibrarian or @lukelibrarian </li></ul></ul>http://bit.ly/PBRNcon

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