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The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
The Inbound Marketing Formula
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The Inbound Marketing Formula

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See a walk though of a numbers based approach to the frequency and number of blogs, social posts, emails, content offers, etc. for your Inbound Marketing strategy.

See a walk though of a numbers based approach to the frequency and number of blogs, social posts, emails, content offers, etc. for your Inbound Marketing strategy.

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Transcript

  • 1. @SavvyLuke
  • 2. @SavvyPanda
  • 3. @SavvyPanda TECHNOLOGY
  • 4. @SavvyPanda INBOUND MARKETING
  • 5. @SavvyPanda
  • 6. MARKETING STRATEGY? @SavvyPanda
  • 7. @SavvyPanda MARKETING STRATEGY • Inbound Philosophy • Goal Setting • Personas • Lifecycle Stages • Content Offer Campaigns • Strategy: Blogs, Social, Email, etc. @SavvyPanda ... and more
  • 8. @SavvyPanda Discussion Inbound Formula Goals
  • 9. DRIVER KPIvs BUILDER KPI @SavvyPanda
  • 10. KPI’S @SavvyPanda MQL Leads Churn Rate Sales Visitor s Leads Reach Driver Builder
  • 11. THEN ASK @SavvyPanda How do these tie back to org goals? Determine criteria for each KPI Is tracking properly setup
  • 12. Forecast three months out Pull KPI historic data into a spreadsheet This Month @SavvyPanda
  • 13. @SavvyPanda DIG DEEPER
  • 14. Number of Blogs BLOG GOALS VISITORS KPI @SavvyPanda DIG DEEPER LEADS KPI
  • 15. Number of Blogs @SavvyPanda DIG DEEPER
  • 16. @SavvyPanda Discussion Inbound Formula Goals
  • 17. MY DISCLAIMER... @SavvyPanda
  • 18. Sales Close Rate New vs. Old Sales Avg. Sale Price @SavvyPanda INBOUND FORMULA Revenue $5,000,000 $15,000 = 334 Sales 70% New = 234 New Sales 50% Close = 468 SQL’s
  • 19. % Leads from Web Lead to MQL MQL to SQL @SavvyPanda INBOUND FORMULA Sales Close Rate 75% = 624 MQL 40% = 1,560 Leads 85% = 1,835 Leads from Web 50% Close = 468 SQL’s
  • 20. Break Out Into Tactics Visitor to Lead @SavvyPanda INBOUND FORMULA 3% = 61,167 Visitors 85% = 1,835 Leads from Web % Leads from Web Blogging Content Downloads Social Media Referrals (guest posts) Email Marketing etc...
  • 21. EXAMPLE #1: BLOGGING @SavvyPanda
  • 22. Makeup of Views Views Per Blog % Visitors to Blog @SavvyPanda BLOGS Visitor to Lead 75% = 8351 visitors 200 = 42 Blogs Organic = 50% Social = 30% 3% = 11067 Visitors Referral = 10% Email = 10%
  • 23. EXAMPLE #2: SOCIAL MEDIA @SavvyPanda
  • 24. Social Visitors @SavvyPanda SOCIAL Visitor to Lead 3% = 11067 Visitors 20% = 2213 Visitors to Blog = 75% = 1660 Social to Blog Social to NOT Blog Not to Blog = 25% = 554
  • 25. @SavvyPanda SOCIAL to Blog = 75% = 1660 Social to Blog Social to NOT Blog Not to Blog = 25% = 554 Avg. Clicks Per Post To Blog = 35 Clicks = 48 Posts Not Blog = 15 Clicks = 37 Posts
  • 26. LOTS OF WORK RIGHT? REPEAT BREAKDOWN FOR EACH CHANNEL
  • 27. @SavvyPanda Email me for a free excel template! Luke@SavvyPanda.com
  • 28. DISCUSSION @SavvyPanda Luke Summerfield Director of Inbound Marketing Luke@SavvyPanda.co m @SavvyLuke
  • 29. June 5th 8AM - Milwaukee Dan Zarrella Ezra Fishman Oli Gardner TBA InboundDay.com

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