The goal was simple, "Win the White House." The strategy: "How?" Barack Obama and his team choose to embrace the Internet as a key strategy for connecting, recruiting and empowering millions of Americans to take action. Learn what higher education can learn from Obama's Internet strategy for reaching enrollment and endowment goals.
31. Be persistent, stay in-sync
• Repeat messages more than once
• Stick to the core message
• Believe in people to deliver your
message.
Online Politics 101
Version 1.5 / June 2008
Colin Delany, epolitics.com
32. “We believed in human being to
human being communication.”
– David Plouffe, Obama’s
campaign manager
MarketingProfs Digital Marketing World Spring 2009
Art of the Possible: Online Branding Strategies and Tactics
David Plouffe, Barack Obama's 2008 Presidential Campaign Manager
34. Technology wasn’t an add-on
• “…a carefully considered element of
almost every campaign function.”
• Technology’s critical role: “moving online
supporters toward real-world action.”
Welcome to the New Media Campaign Tools of 2012
March 13, 2009
Michael Silberman, MotherJones.com
35. If you want to communicate,
make it easy!
• “Join Us” was about building lists
• First, get the e-mail address, then follow-
up for details
• Don’t forget mobile!
47. Online-offline hybrid model
• Fundamentals of organizing haven’t
changed
• Heavy investment to facilitate the “last
mile” of physical-world organizing
• How do we use technology to scale
grassroots efforts beyond what’s been
possible?
Welcome to the New Media Campaign Tools of 2012
March 13, 2009
Michael Silberman, MotherJones.com
49. Remember the “Third Ask”
• Forward to a friend
• “Join us this weekend!”
• Ask a question
• Take a survey
• Talk to your neighbors
• Donate now
• “Get out the vote!”
50. “Never forget that your
subscribers are in it for what
they want, not what you want.”
– Colin Delany, epolitics.com
Online Politics 101
Version 1.5 / June 2008
Colin Delany, epolitics.com