Obama 2.0

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The goal was simple, "Win the White House." The strategy: "How?" Barack Obama and his team choose to embrace the Internet as a key strategy for connecting, recruiting and empowering millions of Americans to take action. Learn what higher education can learn from Obama's Internet strategy for reaching enrollment and endowment goals.

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  • Check out how Obama defeated McCain on YouTube:
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Obama 2.0

  1. http://commons.wikimedia.org/wiki/File:Military_despotism!_Arbitrary_arrest_of_a_judge.jpg
  2. Photographer George Skadding, LIFE, June 1944
  3. Photographer Paul Schutzer, LIFE, October 1960
  4. http://aiyagriculture.blogspot.com/2008/11/vegans-vote-for-obama.html
  5. By the Numbers*
  6. Disclaimers *Technology can’t write *The message is critical *Content & conversation are king
  7. Obama Everywhere CONNECTING
  8. The Social Pulpit Barack Obama’s Social Media Toolkit www.edelman.com
  9. Fish where the fish are The Social Pulpit Barack Obama’s Social Media Toolkit www.edelman.com
  10. Join the crowd conversation
  11. E-mail is still king…
  12. “I’d be hard-pressed to find a single message that didn’t have some type of action to follow.” – Stephen Geer, Obama’s national e-mail director
  13. …but mobile is HOT
  14. Voters Students
  15. Short Message Service http://en.wikipedia.org/wiki/Short_message_service http://www.cellsigns.com/industry.shtml
  16. Integrate, integrate, integrate Presidential Inauguration, January 20th 2009
  17. Be persistent, stay in-sync • Repeat messages more than once • Stick to the core message • Believe in people to deliver your message. Online Politics 101 Version 1.5 / June 2008 Colin Delany, epolitics.com
  18. “We believed in human being to human being communication.” – David Plouffe, Obama’s campaign manager MarketingProfs Digital Marketing World Spring 2009 Art of the Possible: Online Branding Strategies and Tactics David Plouffe, Barack Obama's 2008 Presidential Campaign Manager
  19. Join Us RECRUITING
  20. Technology wasn’t an add-on • “…a carefully considered element of almost every campaign function.” • Technology’s critical role: “moving online supporters toward real-world action.” Welcome to the New Media Campaign Tools of 2012 March 13, 2009 Michael Silberman, MotherJones.com
  21. If you want to communicate, make it easy! • “Join Us” was about building lists • First, get the e-mail address, then follow- up for details • Don’t forget mobile!
  22. Yes We Can EMPOWERING
  23. Empower self-service
  24. “Content should come from the bottom up, not from the top down.” - Jalali Hartman, “Obamanomics” http://www.yovia.com/Obamanomics.pdf
  25. http://www.youtube.com/user/CalvinCollege
  26. Online-offline hybrid model • Fundamentals of organizing haven’t changed • Heavy investment to facilitate the “last mile” of physical-world organizing • How do we use technology to scale grassroots efforts beyond what’s been possible? Welcome to the New Media Campaign Tools of 2012 March 13, 2009 Michael Silberman, MotherJones.com
  27. Call to action: Be specific
  28. Remember the “Third Ask” • Forward to a friend • “Join us this weekend!” • Ask a question • Take a survey • Talk to your neighbors • Donate now • “Get out the vote!”
  29. “Never forget that your subscribers are in it for what they want, not what you want.” – Colin Delany, epolitics.com Online Politics 101 Version 1.5 / June 2008 Colin Delany, epolitics.com
  30. Questions? Luke Robinson luker@calvin.edu twitter.com/luker luker.tumblr.com Please, download & share www.slideshare.net/lukerobinson

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