Your SlideShare is downloading. ×
0
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
WordPress San Diego Meetup - Sharing Made Easy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

WordPress San Diego Meetup - Sharing Made Easy

494

Published on

This presentation delves into the psychology of sharing and further into the how you can enable it with WordPress plugins.

This presentation delves into the psychology of sharing and further into the how you can enable it with WordPress plugins.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
494
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. WordPress San Diego Meetup<br />Sharing Made Easy : April 5, 2011 <br />
  • 2. Opening Questions:<br />What feelings does your content inspire?<br />Who is reading your content?<br />Are readers sharing your content?<br />Where would you look to see if users are passing it along?<br />
  • 3. Reasons People Share <br />to feel special, smart, or in the know<br />they are in a state of awe<br />they are excited<br />
  • 4. Attributes : The Most Shared Content<br />positive over negative themes<br />long and intellectually challenging topics<br />subjects that elicit an emotional response<br />content with elements of science<br />
  • 5. The Content Interaction Pyramid<br />
  • 6. Use Psychology :Create Content Sharing<br />"By giving consumers good content, we help them feel important when they pass it to their friends."    "The content should be easily read or viewed, and have the ability to be quickly passed along… Give consumers sound bites or summaries they can easily share with their friends.""Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed."<br />
  • 7. Tips to Increase Sharing<br />Clear Calls to Action<br />Clear Bits on What to Share<br />Show Social Proof<br />
  • 8. Where People Share<br />Email<br />Offline | 1 and 1 | Groups <br />FaceBook<br />Twitter<br />Reddit, Stumble Upon, WP.com and on and on and on<br />
  • 9. AddThis – Sharing Services<br />
  • 10. ShareThis Trends<br />
  • 11. AddThisTrends<br />
  • 12. Community Factors<br />Age<br />Social Spheres<br />Readership Interest<br />Influence<br />Klout<br />PeerIndex<br />
  • 13. Technology to Help Your Users Share<br />AddThis<br />ShareThis<br />Topsy<br />GreetBox<br />
  • 14. Resources<br />ShareThis Blog<br />AddThis Blog<br />
  • 15. Questions <br />Luke Pilon<br />@lukepilon<br />luke@mobiah.com<br />

×