WordPress San Diego Meetup - Sharing Made Easy

WordPress San Diego Meetup
Sharing Made Easy : April 5, 2011

Opening Questions:
What feelings does your content inspire?
Who is reading your content?
Are readers sharing your content?
Where would you look to see if users are passing it along?

Reasons People Share
to feel special, smart, or in the know
they are in a state of awe
they are excited

Attributes : The Most Shared Content
positive over negative themes
long and intellectually challenging topics
subjects that elicit an emotional response
content with elements of science

The Content Interaction Pyramid

Use Psychology :Create Content Sharing
"By giving consumers good content, we help them feel important when they pass it to their friends." "The content should be easily read or viewed, and have the ability to be quickly passed along… Give consumers sound bites or summaries they can easily share with their friends.""Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed."

Tips to Increase Sharing
Clear Calls to Action
Clear Bits on What to Share
Show Social Proof

Where People Share
Email
Offline | 1 and 1 | Groups
FaceBook
Twitter
Reddit, Stumble Upon, WP.com and on and on and on

AddThis – Sharing Services

ShareThis Trends

AddThisTrends

Community Factors
Age
Social Spheres
Readership Interest
Influence
Klout
PeerIndex

Technology to Help Your Users Share
AddThis
ShareThis
Topsy
GreetBox

Resources
ShareThis Blog
AddThis Blog

Questions
Luke Pilon
@lukepilon
luke@mobiah.com

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WordPress San Diego Meetup - Sharing Made Easy

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