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WordPress San Diego Meetup - Sharing Made Easy

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This presentation delves into the psychology of sharing and further into the how you can enable it with WordPress plugins.

This presentation delves into the psychology of sharing and further into the how you can enable it with WordPress plugins.

Published in: Technology

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  • 1. WordPress San Diego Meetup
    Sharing Made Easy : April 5, 2011
  • 2. Opening Questions:
    What feelings does your content inspire?
    Who is reading your content?
    Are readers sharing your content?
    Where would you look to see if users are passing it along?
  • 3. Reasons People Share
    to feel special, smart, or in the know
    they are in a state of awe
    they are excited
  • 4. Attributes : The Most Shared Content
    positive over negative themes
    long and intellectually challenging topics
    subjects that elicit an emotional response
    content with elements of science
  • 5. The Content Interaction Pyramid
  • 6. Use Psychology :Create Content Sharing
    "By giving consumers good content, we help them feel important when they pass it to their friends."    "The content should be easily read or viewed, and have the ability to be quickly passed along… Give consumers sound bites or summaries they can easily share with their friends.""Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed."
  • 7. Tips to Increase Sharing
    Clear Calls to Action
    Clear Bits on What to Share
    Show Social Proof
  • 8. Where People Share
    Email
    Offline | 1 and 1 | Groups
    FaceBook
    Twitter
    Reddit, Stumble Upon, WP.com and on and on and on
  • 9. AddThis – Sharing Services
  • 10. ShareThis Trends
  • 11. AddThisTrends
  • 12. Community Factors
    Age
    Social Spheres
    Readership Interest
    Influence
    Klout
    PeerIndex
  • 13. Technology to Help Your Users Share
    AddThis
    ShareThis
    Topsy
    GreetBox
  • 14. Resources
    ShareThis Blog
    AddThis Blog
  • 15. Questions
    Luke Pilon
    @lukepilon
    luke@mobiah.com