WordCamp San Diego - Supplementary Material

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This is the original pitch deck used in our 2009 financing round.

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  • 12% of the Total Cell Phone Audience: Male 8% of the Total Cell Phone Audience: Female
  • Iphone – 16-21 Million Blackberry – 50 Million Total G1 – 1.5 M
  • WordCamp San Diego - Supplementary Material

    1. 1. Luke Pilon, 619.208.2744 12.16.2009
    2. 2. The Mobile Data Opportunity29.6 Million Small 100M+ SmartphoneBusinesses in the UsersUnited States1.2M Lawyers Blackberry945,000 Restaurants iPhone39,000 Hotels Androidetc… Etc.SBA | Restaurant.org | Rubicon Consulting Computer WorldABA | Census.gov |
    3. 3. The Problem Businesses cannot reach their mobile consumers  Cost prohibitive entry It really costs $2-250K Per Mobile App, Per Platform?  Blind choices on platform Apple, Android or Blackberry?  Cannot connect the audience to the application How do we get them to use it?
    4. 4. The Solution Push Button Mobile Presences for Businesses  Templated Cross Platform Services One build reaches multiple Handset types  Utilities Designed for Mobile Engagement Recognizing the mobile experience  Mobile Sharing Utilities to Fuel Adoption Mobile Apps + Twitter + FaceBook
    5. 5. Smartphone Demographics “Affluent, Influential and Progressive” Nielson Mobile Data
    6. 6. Top Selling Smartphones in U.S.Q2 - 2009 Q3 - 20092. Blackberry Curve 2. iPhone 3GS3. iPhone 3Gs 3. Blackberry Curve4. Blackberry Pearl 4. Blackberry Pearl5. iPhone 3G 5. iPhone 3G6. Blackberry Bold 6. Blackberry Storm7. Blackberry Storm 7. Palm Pre8. HTC – G1 8. Blackberry Bold9. Palm Pre 9. HTC myTouch (G2) Fierce Wireless Data
    7. 7. - basic Free Mobile Application Templates for Businesses  Couponing  Social Sharing  Store Location GPS Location Services  Mobile Content Delivery  Vertical Specific Utilities
    8. 8. Business Model Today Referrals Strategic Social Partners Media Website Content Mobile Management Application Deployments Development Development Development & Subscription & Subscription
    9. 9. Business Model Tomorrow Referrals Strategic Social Partners Media basic Website Content Custom Usage Data Management Application Deployments Development Consulting & Development Development Subscription & Subscription & Subscription
    10. 10. Template Application Competition iPhone Android Blackberry Web Social Utilities Commission UpFront Monthly AppBreeder.com Yes UnVerified UnVerified Yes No 0% $ - $ 39.00 MyAppBuilder.com Yes No No No No 30% $ - $ 29.00 Swebapps.com Yes No No No No 0% $200 - $800 $ 25.00MobileAppLoader.com Yes No No No No 0% $ 149.99 $ 12.99 MobileRoadie.com Yes No No No No 0% $ 499.00 $ 29.00 Mobiah - Basic Yes Yes Yes Yes Yes 0% Free Free “Freemium as a pathway to critical mass.”
    11. 11. Executing Management Luke Pilon  Track record of innovation and commercialization  Leader at two acquired startups  ClientShop – Acquired by Internet Brands (INET)  MoreFocus – Acquired by Tree.com (TREE)  Member of the CSUSM Computer Science Advisory Committee – Mobile Software Advisory Panel  Matt Browne, Product & Community Development  Nate Ritter, Facebook, Twitter Engineering
    12. 12. The First 90 Days Strategic Partners  Development Contracts  RedFolder  Ritz Camera  eVisibility  US Health Group  Nationwide Tax Relief  Pala Casino  Global Legal Resources  SynergyMLS  Natrol Supplements  ElinStebbinsWaldal
    13. 13. Use of Proceeds Mobiah Basic  Product Development  Lead Development Hire  Jr. Development Hire  Product Manager Hire Targets  Cash Flow Positive Month 3  Net Positive Month 7  $1.3M Revenue Year 1  $3.9M Revenue Year 2  $7.8M Revenue Year 3
    14. 14. Potential Acquirers Data Companies  Service Providers  Forrester  COX Communications  Gartner  TimeWarner  Targus Info  Wireless Networks Directories  ATT  YellowPages  Sprint Publishers  T-Mobile  NewsCorp  Verizon
    15. 15. Status and Timeline Seeking Early Stage Investor  Fluent in Mobile  $50K, $100K or $250K Early Stage Financing Technology In Development  Beta Mobile Applications  Coupon, Recommendation Applications  Social Utilities Alpha Release January 24, 2009
    16. 16. Questions? Luke Pilon 858.205.9856 luke@mobiah.com

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