WordCamp OC - Mobile and Geo Strategies

Mobile & Geo StrategiesA survey of best practices, strategiesand the technology that makes it all happen.

Introductions  I’m Luke Pilon   Business & Software Architect   WordPress Community Fanatic   Founder of Mobiah, Inc – a WP Dev Co.   Producer of GPL Compliant Mobile / Geo Plugins

Who are you?  Developers | Marketers | Other  CMS Loyalties  Brand Reach   Neighborhood   City   State   Nation   Worldwide

Why are you here?  Understanding  Ideas or Insights  Technologies

What’s Ahead  Attitude  Geo   Best Practices   Strategies   Technology  Mobile   Best Practices   Strategies   Technologies

Attitude   Mobile and Geo Strategies are about your Tribes   You need to take the lead   Don’t dilute your message to please   Boring doesn’t scale   You need a finite amount of fans“The easiest thing is to react. The secondeasiest thing is to respond. But the hardestthing is to initiate.”

How many raving fans do you need?

Location Mattersgeo

Critical Geo Moments  Authenticating Social Media  Localizing Content  Managing Digital Rights  Targeting Advertising

Geo Best Practices  Leverage Analytics  Initiate and craft a unique user experience  Bring relevant data to the surface based on location   Localizing Products, Events, Store Locations, Posts  Authenticate  Allow opt-out and user selection of location if applicable  Don’t Over Localize

Leverage Google Analytics

Geo Technologies  Internet Protocol (IP) GeoLocation  HTML5  GPS  Aggregation Services

IPGeo Plugin Technology for WP  GeoPosty - 3,494 Downloads – 5 Stars   Quova IP Technology  IP2Location Tags – 468 Downloads – 5 Stars   IP2Location IP Technology  WP Gelocation – 1,005 Downloads – 3.5 Stars   MaxMind IP Technology

Your GeoLocation Call to Action1.  Look at your Analytics2.  Think of a way you could specialize your offering3.  Ask a friend, ask a customer, ask an expert4.  Download a plugin5.  Deploy with Best Practices

Mobile Matters

Critical Mobile Moments  Deciding  Notifying  Referencing  Sharing

Mobile Strategies  Mobile Sites  Mobile Applications  SMS   Shortcode response (TXT GO to 55345)   Direct Engagement  Direct Dial

Mobile Sites FTW   Users Prefer Mobile Sites to Applications for “Most” Functions   3+ out of 4 of you aren’t using one   This makes me sad.Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.http://www.emarketer.com/Article.aspx?R=1008010#

Leverage Google Analytics

Mobile Site Technolgies for WP  Mobify - 5,449 Downloads – 3 Stars  MobilePosty – 420 Downloads – 3.3 Stars  Wapple Architect - 42,322 Downloads – 4.1 Stars  WordPress Mobile Pack - 185,132 Downloads – 4 Stars  WPTouch - 1,953,928 Downloads – 3.6 Stars

Mobile Site Best Practices  Simple layouts  Optimize and remove unnecessary content  Leverage phone features (Location, Linked Phone #, etc)  Lower barrier to contact  Remember the thumbs

Your Mobile Call to Action1.  Look at your Analytics2.  Think about what is critical to your mobile offering3.  Ask a friend, ask a customer, ask an expert4.  Download a plugin5.  Deploy with Best Practices

Questions?  Luke Pilon  luke@mobiah.com  @lukepilon

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WordCamp OC - Mobile and Geo Strategies

by lukepilon on May 16, 2011

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WordCamp OC - Mobile and Geo Strategies — Presentation Transcript