WordCamp OC - Mobile and Geo Strategies
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WordCamp OC - Mobile and Geo Strategies

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A survey of best practices, strategies and the technology that makes it all happen.

A survey of best practices, strategies and the technology that makes it all happen.

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WordCamp OC - Mobile and Geo Strategies WordCamp OC - Mobile and Geo Strategies Presentation Transcript

  • Mobile & Geo StrategiesA survey of best practices, strategiesand the technology that makes it all happen.
  • Introductions  I’m Luke Pilon   Business & Software Architect   WordPress Community Fanatic   Founder of Mobiah, Inc – a WP Dev Co.   Producer of GPL Compliant Mobile / Geo Plugins
  • Who are you?  Developers | Marketers | Other  CMS Loyalties  Brand Reach   Neighborhood   City   State   Nation   Worldwide
  • Why are you here?  Understanding  Ideas or Insights  Technologies
  • What’s Ahead  Attitude  Geo   Best Practices   Strategies   Technology  Mobile   Best Practices   Strategies   Technologies
  • Attitude   Mobile and Geo Strategies are about your Tribes   You need to take the lead   Don’t dilute your message to please   Boring doesn’t scale   You need a finite amount of fans“The easiest thing is to react. The secondeasiest thing is to respond. But the hardestthing is to initiate.”
  • How many raving fans do you need?
  • Location Mattersgeo
  • Critical Geo Moments  Authenticating Social Media  Localizing Content  Managing Digital Rights  Targeting Advertising
  • Geo Best Practices  Leverage Analytics  Initiate and craft a unique user experience  Bring relevant data to the surface based on location   Localizing Products, Events, Store Locations, Posts  Authenticate  Allow opt-out and user selection of location if applicable  Don’t Over Localize
  • Leverage Google Analytics
  • Geo Technologies  Internet Protocol (IP) GeoLocation  HTML5  GPS  Aggregation Services
  • IPGeo Plugin Technology for WP  GeoPosty - 3,494 Downloads – 5 Stars   Quova IP Technology  IP2Location Tags – 468 Downloads – 5 Stars   IP2Location IP Technology  WP Gelocation – 1,005 Downloads – 3.5 Stars   MaxMind IP Technology
  • Your GeoLocation Call to Action1.  Look at your Analytics2.  Think of a way you could specialize your offering3.  Ask a friend, ask a customer, ask an expert4.  Download a plugin5.  Deploy with Best Practices
  • Mobile Matters
  • Critical Mobile Moments  Deciding  Notifying  Referencing  Sharing
  • Mobile Strategies  Mobile Sites  Mobile Applications  SMS   Shortcode response (TXT GO to 55345)   Direct Engagement  Direct Dial
  • Mobile Sites FTW   Users Prefer Mobile Sites to Applications for “Most” Functions   3+ out of 4 of you aren’t using one   This makes me sad.Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.http://www.emarketer.com/Article.aspx?R=1008010#
  • Leverage Google Analytics
  • Mobile Site Technolgies for WP  Mobify - 5,449 Downloads – 3 Stars  MobilePosty – 420 Downloads – 3.3 Stars  Wapple Architect - 42,322 Downloads – 4.1 Stars  WordPress Mobile Pack - 185,132 Downloads – 4 Stars  WPTouch - 1,953,928 Downloads – 3.6 Stars
  • Mobile Site Best Practices  Simple layouts  Optimize and remove unnecessary content  Leverage phone features (Location, Linked Phone #, etc)  Lower barrier to contact  Remember the thumbs
  • Your Mobile Call to Action1.  Look at your Analytics2.  Think about what is critical to your mobile offering3.  Ask a friend, ask a customer, ask an expert4.  Download a plugin5.  Deploy with Best Practices
  • Questions?  Luke Pilon  luke@mobiah.com  @lukepilon