Mobile & Geo StrategiesA survey of best practices, strategiesand the technology that makes it all happen.
Introductions I’m Luke Pilon Business & Software Architect WordPress Community Fanatic Founder of Mobiah, Inc – a WP Dev Co. Producer of GPL Compliant Mobile / Geo Plugins
Who are you? Developers | Marketers | Other CMS Loyalties Brand Reach Neighborhood City State Nation Worldwide
Why are you here? Understanding Ideas or Insights Technologies
What’s Ahead Attitude Geo Best Practices Strategies Technology Mobile Best Practices Strategies Technologies
Attitude Mobile and Geo Strategies are about your Tribes You need to take the lead Don’t dilute your message to please Boring doesn’t scale You need a finite amount of fans“The easiest thing is to react. The secondeasiest thing is to respond. But the hardestthing is to initiate.”
Critical Geo Moments Authenticating Social Media Localizing Content Managing Digital Rights Targeting Advertising
Geo Best Practices Leverage Analytics Initiate and craft a unique user experience Bring relevant data to the surface based on location Localizing Products, Events, Store Locations, Posts Authenticate Allow opt-out and user selection of location if applicable Don’t Over Localize
Your GeoLocation Call to Action1. Look at your Analytics2. Think of a way you could specialize your offering3. Ask a friend, ask a customer, ask an expert4. Download a plugin5. Deploy with Best Practices
Critical Mobile Moments Deciding Notifying Referencing Sharing
Mobile Strategies Mobile Sites Mobile Applications SMS Shortcode response (TXT GO to 55345) Direct Engagement Direct Dial
Mobile Sites FTW Users Prefer Mobile Sites to Applications for “Most” Functions 3+ out of 4 of you aren’t using one This makes me sad.Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.http://www.emarketer.com/Article.aspx?R=1008010#
Mobile Site Best Practices Simple layouts Optimize and remove unnecessary content Leverage phone features (Location, Linked Phone #, etc) Lower barrier to contact Remember the thumbs
Your Mobile Call to Action1. Look at your Analytics2. Think about what is critical to your mobile offering3. Ask a friend, ask a customer, ask an expert4. Download a plugin5. Deploy with Best Practices
Questions? Luke Pilon email@example.com @lukepilon
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