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Mobile & Geo StrategiesA survey of best practices, strategiesand the technology that makes it all happen.
Introductions  I’m Luke Pilon    Business & Software Architect    WordPress Community Fanatic    Founder of Mobiah, In...
Who are you?  Developers | Marketers | Other  CMS Loyalties  Brand Reach    Neighborhood    City    State    Nation...
Why are you here?  Understanding  Ideas or Insights  Technologies
What’s Ahead  Attitude  Geo    Best Practices    Strategies    Technology  Mobile    Best Practices    Strategies ...
Attitude   Mobile and Geo Strategies are about your Tribes      You need to take the lead      Don’t dilute your messag...
How many raving fans do you need?
Location Mattersgeo
Critical Geo Moments  Authenticating Social Media  Localizing Content  Managing Digital Rights  Targeting Advertising
Geo Best Practices  Leverage Analytics  Initiate and craft a unique user experience  Bring relevant data to the surface...
Leverage Google Analytics
Geo Technologies  Internet Protocol (IP) GeoLocation  HTML5  GPS  Aggregation Services
IPGeo Plugin Technology for WP  GeoPosty - 3,494 Downloads – 5 Stars    Quova IP Technology  IP2Location Tags – 468 Dow...
Your GeoLocation Call to Action1.  Look at your Analytics2.  Think of a way you could specialize your offering3.  Ask a fr...
Mobile Matters
Critical Mobile Moments  Deciding  Notifying  Referencing  Sharing
Mobile Strategies  Mobile Sites  Mobile Applications  SMS    Shortcode response (TXT GO to 55345)    Direct Engagemen...
Mobile Sites FTW    Users Prefer Mobile Sites to Applications for     “Most” Functions    3+ out of 4 of you aren’t usin...
Leverage Google Analytics
Mobile Site Technolgies for WP  Mobify - 5,449 Downloads – 3 Stars  MobilePosty – 420 Downloads – 3.3 Stars  Wapple Arc...
Mobile Site Best Practices  Simple layouts  Optimize and remove unnecessary content  Leverage phone features (Location,...
Your Mobile Call to Action1.  Look at your Analytics2.  Think about what is critical to your mobile offering3.  Ask a frie...
Questions?  Luke Pilon  luke@mobiah.com  @lukepilon
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WordCamp OC - Mobile and Geo Strategies

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A survey of best practices, strategies and the technology that makes it all happen.

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Transcript of "WordCamp OC - Mobile and Geo Strategies"

  1. 1. Mobile & Geo StrategiesA survey of best practices, strategiesand the technology that makes it all happen.
  2. 2. Introductions  I’m Luke Pilon   Business & Software Architect   WordPress Community Fanatic   Founder of Mobiah, Inc – a WP Dev Co.   Producer of GPL Compliant Mobile / Geo Plugins
  3. 3. Who are you?  Developers | Marketers | Other  CMS Loyalties  Brand Reach   Neighborhood   City   State   Nation   Worldwide
  4. 4. Why are you here?  Understanding  Ideas or Insights  Technologies
  5. 5. What’s Ahead  Attitude  Geo   Best Practices   Strategies   Technology  Mobile   Best Practices   Strategies   Technologies
  6. 6. Attitude   Mobile and Geo Strategies are about your Tribes   You need to take the lead   Don’t dilute your message to please   Boring doesn’t scale   You need a finite amount of fans“The easiest thing is to react. The secondeasiest thing is to respond. But the hardestthing is to initiate.”
  7. 7. How many raving fans do you need?
  8. 8. Location Mattersgeo
  9. 9. Critical Geo Moments  Authenticating Social Media  Localizing Content  Managing Digital Rights  Targeting Advertising
  10. 10. Geo Best Practices  Leverage Analytics  Initiate and craft a unique user experience  Bring relevant data to the surface based on location   Localizing Products, Events, Store Locations, Posts  Authenticate  Allow opt-out and user selection of location if applicable  Don’t Over Localize
  11. 11. Leverage Google Analytics
  12. 12. Geo Technologies  Internet Protocol (IP) GeoLocation  HTML5  GPS  Aggregation Services
  13. 13. IPGeo Plugin Technology for WP  GeoPosty - 3,494 Downloads – 5 Stars   Quova IP Technology  IP2Location Tags – 468 Downloads – 5 Stars   IP2Location IP Technology  WP Gelocation – 1,005 Downloads – 3.5 Stars   MaxMind IP Technology
  14. 14. Your GeoLocation Call to Action1.  Look at your Analytics2.  Think of a way you could specialize your offering3.  Ask a friend, ask a customer, ask an expert4.  Download a plugin5.  Deploy with Best Practices
  15. 15. Mobile Matters
  16. 16. Critical Mobile Moments  Deciding  Notifying  Referencing  Sharing
  17. 17. Mobile Strategies  Mobile Sites  Mobile Applications  SMS   Shortcode response (TXT GO to 55345)   Direct Engagement  Direct Dial
  18. 18. Mobile Sites FTW   Users Prefer Mobile Sites to Applications for “Most” Functions   3+ out of 4 of you aren’t using one   This makes me sad.Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.http://www.emarketer.com/Article.aspx?R=1008010#
  19. 19. Leverage Google Analytics
  20. 20. Mobile Site Technolgies for WP  Mobify - 5,449 Downloads – 3 Stars  MobilePosty – 420 Downloads – 3.3 Stars  Wapple Architect - 42,322 Downloads – 4.1 Stars  WordPress Mobile Pack - 185,132 Downloads – 4 Stars  WPTouch - 1,953,928 Downloads – 3.6 Stars
  21. 21. Mobile Site Best Practices  Simple layouts  Optimize and remove unnecessary content  Leverage phone features (Location, Linked Phone #, etc)  Lower barrier to contact  Remember the thumbs
  22. 22. Your Mobile Call to Action1.  Look at your Analytics2.  Think about what is critical to your mobile offering3.  Ask a friend, ask a customer, ask an expert4.  Download a plugin5.  Deploy with Best Practices
  23. 23. Questions?  Luke Pilon  luke@mobiah.com  @lukepilon
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