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WordCamp Columbus - Location Based Integrations
 

WordCamp Columbus - Location Based Integrations

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    WordCamp Columbus - Location Based Integrations WordCamp Columbus - Location Based Integrations Presentation Transcript

    • WordCampCB
      Location Based Services
    • Hash Tags and Whatnot
      #wccb – WordCamp Columbus
      #wccb #lbs – LBS Session
    • Introductions
      50% of the United States population lives
      within a 500 mile radius of Columbus.
    • Who are You and Why are You here?
      Understanding
      Ideas or Insights
      Technologies
    • Introductions
      @LukePilon
      Software Architect
      WordPress
      4 Years as a User
      2 Years Designing Software
      Community Involvement
      CEO at Mobiah
      AC/DC, Lolcats, and the 80s Movies
      Mobiah, Inc
      Services, Software, Data
      Acquisition and Loyalty
      GPL Software
      Producers of GeoPosty
      3 Plugins in the .ORG Repository
    • Content for Today
      Orientation – What is a LBS
      Logic – When to leverage LBS
      Methods – Access User Location
      Basic Delivery – How to Deliver a Simple LBS Loop
    • What the what
      Location-Based Services refers to a broad range of services that are based on (or enhanced by) information about the physical location of a user and/or device.
      $10 billion in revenue by 2016*
      http://www.businesswire.com/news/home/20110609006492/en/Strategy-Analytics-Cellphone-Privacy-Concerns-Short-Term-Barrier
    • What is a LBS?
      They are a LBS and you are a LBS
      Everyone’s a LBS, S, S, S….
    • Location Based Services
      The time and place to use them.
    • Location is Important
      What level of location do you actually need before your user starts to see value?
      Continent
      Nation
      State
      City
      Block
    • Use Cases
      Ad Targeting
      Digital Rights Management
      Localizing Content
      Fraud Prevention
    • Use Cases and You
      Providing Specific Deals, Moving Inventory
      Protecting Your Content Rights / Restrictions
      Enriching the User’s Experience
      Blocking Unauthorized Users
    • Food For Thought on LBS
      20% of all Google Searches Performed on a Desktop Involve Location
      40% of all Google Searches Performed on a Mobile Devices Involve Location
    • Accessing User Location
    • Implementations
      IP Geolocation
      HTML5
    • IP Geolocation
      You have an IP Address & we know geographically where that is.
    • IP GEO Properties
      Always On
      Static in Nature
      No Permission
      25-50 Mile Localization
    • IP GEO LIBRARIESHow it gets done
      Agreements with ISPs
      AppSourcing the Crowd
      Mad Scientists with Mad Bots
      Wifi Libraries
    • IP Geo Libraries
      Service Providers
      IP2Location
      MaxMind
      Quova, a Neustar Service
      Libraries in General
      4B IP Addresses
      ~ 20% Actively Changing
      Accessible via DB, API
    • Plugins that do IP Geo
      GeoPosty 4,084 Downloads – 4.25 Stars
      Quova IP Technology
      IP2Location Tags – 468 Downloads – 5 Stars
      IP2Location IP Technology
      WP Geolocation– 1,120 Downloads – 2.75 Stars
      MaxMind IP Technology
    • Plugin Features
      Shortcodes
      Preconfigured Widgets
      Redirection
      3rd Party LBS Integrations
    • Obligatory CODE SLIDE
      <?php echo do_shortcode('[geocity]');  ?>
      [geolongitude] and [geolatitude]
    • HTML5 Geolocation
      Permission based access to users’ location.
    • HTML5 Background
      A collection of HTML standards being brought into adoption.
      Not something that’s going to show up all at once, not even on your birthday. #sorry
      Many features are already in adoption with current browsers.
    • HMTL5 Geolocation
      A singular feature of the HTML5 Standard
      Off By Default
      Can be coded as dynamic
      Permission Based, Error handling can be difficult
      ~ 12 Meter Localization
    • HTML5 Geolocation APIHow it Gets Done
      Cell Tower Triangulation
      Device GPS
      IP Geo Libraries
    • HTML5 Geolocation API
      IE – 9.0+
      Firefox – 3.5+
      Safari – 5.0+
      Chrome – 5.0+
      Opera – 10.6
      iPhone – 3.0+
      Android – 2.0+
      http://diveintohtml5.org/geolocation.html
    • Browser Adoption
    • IE Support #Fail
    • Firefox Support
    • A Safe AssumptionBefore the Opt-In
      1+ out of 2 Users
      Can Currently Support HTML5 Geolocation
    • Google Analytics Will Set You Free
    • Plugins
    • Obligatory CODE SLIDE
      function get_location() { navigator.geolocation.getCurrentPosition(show_map); }
      // Callback function once location has been granted
      function show_map(position) { var latitude = position.coords.latitude; var longitude = position.coords.longitude; // let's show a map or do something interesting! }
    • Stand and Deliver
      You, or your client, as an LBS
    • Best Practices
      Location, Location, Location with Balance, Balance, Balance
      Give the User A Logical Exit
      Don’t Be Evil, Get Consent, Allow Record Removal
      Privacy Policy FTW
    • Never, Never Never Ever
      Hello [geocity]! Welcome to my site!
      #FAIL #FAIL #FAIL #FAIL
    • Super Simple LBSing.
      Step 1: Put Your Content to City Categories
      Step 2: Load The User’s Location Into Shortcodes
      Step 3: Get Loopy
    • The Basic Geo Loop
      <?php$city = do_shortcode('[geocity]');$args = array('category_name' => $city);$myCityQuery = new WP_Query($args);if ($myCityQuery->have_posts()): while ($myCityQuery->have_posts()): $myCityQuery->the_post();//post stuffendwhile; endif;
      ?>
    • Bonus Material
    • CODE – Useful Functions
      // http://snipplr.com/view/2531/calculate-the-distance-between-two-coordinates-latitude-longitude/
      function getGeoDistance($lat1, $lng1, $lat2, $lng2, $miles = true)
      {
      $pi80 = M_PI / 180;
      $lat1 *= $pi80;
      $lng1 *= $pi80;
      $lat2 *= $pi80;
      $lng2 *= $pi80;
      $r = 6372.797; // mean radius of Earth in km
      $dlat = $lat2 - $lat1;
      $dlng = $lng2 - $lng1;
      $a = sin($dlat / 2) * sin($dlat / 2) + cos($lat1) * cos($lat2) * sin($dlng / 2) * sin($dlng / 2);
      $c = 2 * atan2(sqrt($a), sqrt(1 - $a));
      $km = $r * $c;
      return ($miles ? ($km * 0.621371192) : $km);
      }
    • CODE – Useful Functions
      // http://www.hashbangcode.com/blog/search-engine-spider-detection-php-258.html
      function geoSpiderDetect() {
      $agentArray = array("ArchitextSpider", "Googlebot", "TeomaAgent",
      "Zyborg", "Gulliver", "Architext spider", "FAST-WebCrawler",
      "Slurp", "Ask Jeeves", "ia_archiver", "Scooter", "Mercator",
      "crawler@fast", "Crawler", "InfoSeek Sidewinder",
      "almaden.ibm.com", "appie 1.1", "augurfind", "baiduspider",
      "bannana_bot", "bdcindexer", "docomo", "frooglebot", "geobot",
      "henrythemiragorobot", "sidewinder", "lachesis", "moget/1.0",
      "nationaldirectory-webspider", "naverrobot", "ncsa beta",
      "netresearchserver", "ng/1.0", "osis-project", "polybot",
      "pompos", "seventwentyfour", "steeler/1.3", "szukacz",
      "teoma", "turnitinbot", "vagabondo", "zao/0", "zyborg/1.0",
      "Lycos_Spider_(T-Rex)", "Lycos_Spider_Beta2(T-Rex)",
      "Fluffy the Spider", "Ultraseek", "MantraAgent","Moget",
      "T-H-U-N-D-E-R-S-T-O-N-E", "MuscatFerret", "VoilaBot",
      "Sleek Spider", "KIT_Fireball", "WISEnut", "WebCrawler",
      "asterias2.0", "suchtop-bot", "YahooSeeker", "ai_archiver",
      "Jetbot"
      );
    • Parting Remarks
      Imagine 2015
    • Parting Remarks
      Go do something excellent.
    • Questions?
      Luke Pilon
      luke@mobiah.com
      @lukepilon