Location Based Salad - Future of Web Applications - Las Vegas 2011

LBS: Location Based Salad Luke Pilon | Mobiah

eMarketer estimates that there were 63 million location-based services (LBS) users worldwide in 2008, and expects this number to reach 486 million in 2012 YEAR LBS Users, millions % Change 2007 18.9 - 2009 61.3 224.1% 2009 134.0 118.8% 2010 215.3 60.7% 2011 329.0 52.8% 2012 486.0 47.7%

80% of purchases are made 10 miles from home

Ad Targeting
Digital Right Management Localizing Content Fraud Prevention

Making a Delicious Location Based Salad
Ingredients and their Attributes - IP Intel, HTML5 and Your Data
Preparation: Slicing your Sources and Cutting your Data
How to Serve: Toss With Flare and Best Practices

IP Geolocation

<?php echo do_shortcode( ‘[geocity]’); ?>

HTML 5 is Amazing

Not all at once, not even on your birthday. #sorry

% of Usage 24.90% 42.40% 25.90% 4.00% 2.40% IE Supported

Every browser
Each with different stripes

Function get_location() { navigator.geolocation.getCurrentPosition(showmap); }
//callback function once location has been granted
Function show_map(position) { var latitiude = position.coords.latitude; var longitude = position.coords.longitude;
//let ’s add some value! }

1. IP Intel 2. HTML5 Permission 3. A mix of both is best

Too much flare = good, Too much geo = bad

Structure page content so a user can modify it

Give users a way out, or options to change

Privacy Policy FTW

Allow feedback

Thank You Questions?

@LukePilon
Software Architect
Wordpress software designer
AC/DC, LOLcats and 80s Movies
www.quova.com/developer
www.geoposty.com

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Location Based Salad - Future of Web Applications - Las Vegas 2011

by lukepilon on Jul 02, 2011

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