The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

Web 2.0 + Enterprise = Web.Overdrive Jeremy Ashley, Applications UX VP Luke Kowalski, Corporate UI Architect

Long Tail

Overview Consumer vs. Enterprise UX – same, but different? Web 2.0 – Sorting out what is utility, and what is a fad Web 2.0 Enterprise Dimensions-special considerations, adaptations, and rethinking user needs Web 2.0 Components – Enterprise Classifications Examples

Consumer vs. Enterprise UX – same, but different?

Web 2.0 – Sorting out what is utility, and what is a fad

Web 2.0 Enterprise Dimensions-special considerations, adaptations, and rethinking user needs

Web 2.0 Components – Enterprise Classifications

Examples

Enterprise vs. Consumer User Experience Examples of Enterprise Applications: Retail, Point of Sale, Procurement, Human Resources, Content Management, CRM, Application Server, Telco, Tax, Shop Floor, Identity Management, Database monitoring and tuning, developer tools, etc… User Profile and Unique Characteristics Enterprise users carry the same expectations as consumers (computers at work and at home) Enterprise users do not need to be entertained or held captive on a page. They have regulations, performance, efficiency, and business goals Design cycles are longer, domains deeper, and total cost of ownership matters more when heterogeneous / multiple applications, systems, and hardware are involved 3 distinct navigation models: Known task, known path (Self Service) Known task, unknown path (Directed) Unknown task, unknown path (Exploratory)

Examples of Enterprise Applications: Retail, Point of Sale, Procurement, Human Resources, Content Management, CRM, Application Server, Telco, Tax, Shop Floor, Identity Management, Database monitoring and tuning, developer tools, etc…

User Profile and Unique Characteristics

Enterprise users carry the same expectations as consumers (computers at work and at home)

Enterprise users do not need to be entertained or held captive on a page. They have regulations, performance, efficiency, and business goals

Design cycles are longer, domains deeper, and total cost of ownership matters more when heterogeneous / multiple applications, systems, and hardware are involved

3 distinct navigation models:

Known task, known path (Self Service)

Known task, unknown path (Directed)

Unknown task, unknown path (Exploratory)

Web 2.0 Components Content Aggregation - Mash-ups, RSS feeds, other unstructured data UI Platform - Rich Internet Applications Blended desktop and Web UX -Desktop Integration Search -Semantic Web and….As Navigation -Back to the command line? Collaboration or network effects mechanisms: Tagging / Bookmarking Wikis, Blogs Grid and Community Computing Shared Tools and Standards- -Web 2.0 Enterprise and Standards (SOA, XML,REST interfaces, etc.) Design Pattern repositories IDEs and Business Process Modelers

Content Aggregation - Mash-ups, RSS feeds, other unstructured data

UI Platform - Rich Internet Applications

Blended desktop and Web UX -Desktop Integration

Search -Semantic Web and….As Navigation -Back to the command line?

Collaboration or network effects mechanisms:

Tagging / Bookmarking

Wikis, Blogs

Grid and Community Computing

Shared Tools and Standards- -Web 2.0 Enterprise and Standards (SOA, XML,REST interfaces, etc.)

Design Pattern repositories

IDEs and Business Process Modelers

What is Web 2.0? An interesting set of features, but….. Also a victim of its own hype ( Fad vs. usefulness) Can a company buy Web 2.0? Web 2.0 and 3.0 etc are not actual things, but are sets of progressive features For Web 2.0 in Enterprise, the question becomes: Should we “port” web 2.0 concepts to the enterprise “as is”? Should we rethink the use cases, the new medium, and the needs of this particular user type? Is it really just a product perception/marketing/messaging issue Any feature or concept has to have real value to customer/user Governance, security policy, and intelligent information filtering serve as drivers

An interesting set of features, but…..

Also a victim of its own hype ( Fad vs. usefulness)

Can a company buy Web 2.0?

Web 2.0 and 3.0 etc are not actual things, but are sets of progressive features

For Web 2.0 in Enterprise, the question becomes:

Should we “port” web 2.0 concepts to the enterprise “as is”?

Should we rethink the use cases, the new medium, and the needs of this particular user type?

Is it really just a product perception/marketing/messaging issue

Any feature or concept has to have real value to customer/user

Governance, security policy, and intelligent information filtering serve as drivers

Hype vs. End User Utility Web 2.0 has already become ironic (not iconic) Web 2.0 creates the infrastructure to support its own hype (Blogs etc) Trends often pundit driven Web 2.0 generates much more content, and allows anyone at any level to get in the discussion This leads to quality issues (fact vs. opinion) Search and navigation (sheer volume of noise paralyzes discussion) Freedom of speech / limitless empowerment do not always work in hierarchical structures

Web 2.0 has already become ironic (not iconic)

Web 2.0 creates the infrastructure to support its own hype (Blogs etc)

Trends often pundit driven

Web 2.0 generates much more content, and allows anyone at any level to get in the discussion

This leads to quality issues (fact vs. opinion)

Search and navigation (sheer volume of noise paralyzes discussion)

Freedom of speech / limitless empowerment do not always work in hierarchical structures

‘Me’ Media and the Enterprise Is social networking useful to the Enterprise? If the approach is how can we use myspace in our apps, then no If the approach is how can we generate a community to help support each other and business goals and information refinement, then yes. Who vets the quality of the content? Do Enterprises want to have unstructured processes? We do have to manage unstructured information in addition to structured information (schemas / DBs) Example: Intranet blogosphere – democracy rules? Accountability, HR, Audit trails, regional rules

Is social networking useful to the Enterprise?

If the approach is how can we use myspace in our apps, then no

If the approach is how can we generate a community to help support each other and business goals and information refinement, then yes.

Who vets the quality of the content?

Do Enterprises want to have unstructured processes?

We do have to manage unstructured information in addition to structured information (schemas / DBs)

Example: Intranet blogosphere – democracy rules?

Accountability, HR, Audit trails, regional rules

Web 2.0 Enterprise Bloopers You could rate your fellow employees for appraisals. Give them stars and rating like netflix Release training on Youtube. Competitive and monetization issues? Recruiters go to your myspace profile as a reference. Pictures from a college party? Employees pick (Digg!) next assignment from catalogue. Everyone wants “architectural vision” for their project…

You could rate your fellow employees for appraisals. Give them stars and rating like netflix

Release training on Youtube. Competitive and monetization issues?

Recruiters go to your myspace profile as a reference. Pictures from a college party?

Employees pick (Digg!) next assignment from catalogue. Everyone wants “architectural vision” for their project…

Next Generation Survey Enterprise Adoption of Web 2.0 Technologies The McKinsey Quarterly conducted this survey in January 2007 and received responses from 2,847 executives worldwide, 44% hold C-level positions. >75% plan to maintain or increase their investments that encourage user collaboration, social networks, etc. 66% regret not boosting their capabilities to exploit these new technologies. More executives said they should have acted faster. Executives Worldwide: But…..

>75% plan to maintain or increase their investments that encourage user collaboration, social networks, etc.

66% regret not boosting their capabilities to exploit these new technologies. More executives said they should have acted faster.

Next Generation Technologies The McKinsey Quarterly conducted this survey in January 2007 and received responses from 2,847 executives worldwide, 44% hold C-level positions. Use or Planning to Use

Web 2.0 + Enterprise dimensions Enterprise dimensions for examples that will follow Security Scalability Performance Compliance (SOX, Accessibility, Internal Business Process Audits) Legal Licensing Monetization Structured + Unstructured Data Integration (hosted, proprietary, client server, 3 rd party)

Enterprise dimensions for examples that will follow

Security

Scalability

Performance

Compliance (SOX, Accessibility, Internal Business Process Audits)

Legal

Licensing

Monetization

Structured + Unstructured Data

Integration (hosted, proprietary, client server, 3 rd party)

Web 2.0 Enterprise Use Cases Content Management, structured and unstructured groups collaborating on projects, rankings, but controlled by corporate policies and business rules Hosted Intra-company exchanges and the supply chain-catalogues and trading communities Editable portals, where disparate content and mash-ups are possible with standards-based tools and open, robust interfaces Custom business intelligence dashboards- by combining structured and unstructured data Mobile tagging- field service (factory inspection / QA / QC) Rich client financial UIs for information visualization of financial predictions, models, or mash ups of external statistical data sources Flexible user task flows, as enabled by declaratively defined business processes (SOA Architectures) Support Knowledgebases including internal and external content Hosted and Contextual help systems with Meta Search capabilities

Content Management, structured and unstructured groups collaborating on projects, rankings, but controlled by corporate policies and business rules

Hosted Intra-company exchanges and the supply chain-catalogues and trading communities

Editable portals, where disparate content and mash-ups are possible with standards-based tools and open, robust interfaces

Custom business intelligence dashboards- by combining structured and unstructured data

Mobile tagging- field service (factory inspection / QA / QC)

Rich client financial UIs for information visualization of financial predictions, models, or mash ups of external statistical data sources

Flexible user task flows, as enabled by declaratively defined business processes (SOA Architectures)

Support Knowledgebases including internal and external content

Hosted and Contextual help systems with Meta Search capabilities

Content Aggregation Consumer -> Enterprise translation issues: Licensing- Mash-ups (Consumer vs. Enterprise License) Cannot package random content - Type of licenses (GPL 2,3, MPL, etc.), IP/indemnity, litigation limits, and other issues. Stability of Third Party Components –Need for Service Level Agreements for mashed up portlets, performance/load guarantees Reconciliation of enterprise vs. web economic models (Number of transactions vs. click-throughs vs. license and support pricing). Channel and Reseller relationships associated with mash-ups Understanding data and context vs. screen scraping. Role of Business Intelligence engines. Web Service / SOA Model for mash-ups Security- Single Sign-on for heterogeneous portlets Performance Monitoring tools – correlating metrics, understanding thresholds

Consumer -> Enterprise translation issues:

Licensing- Mash-ups (Consumer vs. Enterprise License)

Cannot package random content - Type of licenses (GPL 2,3, MPL, etc.), IP/indemnity, litigation limits, and other issues.

Stability of Third Party Components –Need for Service Level Agreements for mashed up portlets, performance/load guarantees

Reconciliation of enterprise vs. web economic models (Number of transactions vs. click-throughs vs. license and support pricing).

Channel and Reseller relationships associated with mash-ups

Understanding data and context vs. screen scraping. Role of Business Intelligence engines.

Web Service / SOA Model for mash-ups

Security- Single Sign-on for heterogeneous portlets

Performance Monitoring tools – correlating metrics, understanding thresholds

Web 2.0 Content Agregation Notifications Email Documents Discussions Personal / Group Spaces Presence Preferences Search Recent Favorites

Salesforce mash-up

UI Platform-Rich Internet Applications Rich Client is a transition back to desktop UI metaphors, independent of Web 2.0. Customers need higher screen density, modality, fewer clicks and refreshes, all in order to complete a task in a more efficient manner Enterprise Translation Considerations: Enterprise deployment issues around too fat of a client. IT updates Hosted Applications Performance and Accessibility of rich client UIs Desktop Integration Losing the cross-platform religion? Integration of enterprise apps and desktop applications through open standards Hybrid between desktop and Web apps- AJAX Gadgets Web Security vs. Local system resource security <Insert Picture Here>

Rich Client is a transition back to desktop UI metaphors, independent of Web 2.0. Customers need higher screen density, modality, fewer clicks and refreshes, all in order to complete a task in a more efficient manner

Enterprise Translation Considerations:

Enterprise deployment issues around too fat of a client. IT updates

Hosted Applications

Performance and Accessibility of rich client UIs

Desktop Integration

Losing the cross-platform religion?

Integration of enterprise apps and desktop applications through open standards

Hybrid between desktop and Web apps- AJAX Gadgets

Web Security vs. Local system resource security

Flash and Rich Client (JSF) Mash-ups

Zimbra rich client

Rich Client and Desktop Integration

Data Model View Data Control JSR 227 Web Services Portlets JSF Applications SIP Web 2.0 Services Architecture Portlets Content Search Discussions WiKis VoIP Meta-data Portlet Assembly Content Integration Search Discussions Dynamic Editing Communication Customization JSF TaskFlows Controller JSF Applications Standards-based Portals Portlet Bridge Business Processes

Search Search as navigation (In addition to browsing) Federated results Semantic Web (Visualizations of Structured and Unstructured Data) Search, as used for problem resolution and help systems

Search as navigation (In addition to browsing)

Federated results

Semantic Web (Visualizations of Structured and Unstructured Data)

Search, as used for problem resolution and help systems

Search, cont.’d (MySpace for the office, VisiblePath-corporate entity relationship and internet search (IBM blog)

Social networking & collaboration Tagging Improves Quality and Accuracy of Information Next generation self service user model Examples: Unused inventory passed over to ebay, tagging CRM content, discussion groups, desktop documents in CMS systems, knowledgebase articles and patches, employee blogs and podcasts Wikis Perfect for support systems, project management, bridging artificial organizational structures Grid and Community Computing Virtual allocation of hardware and software resources for any community slice. Resource optimization

Tagging

Improves Quality and Accuracy of Information

Next generation self service user model

Examples: Unused inventory passed over to ebay, tagging CRM content, discussion groups, desktop documents in CMS systems, knowledgebase articles and patches, employee blogs and podcasts

Wikis

Perfect for support systems, project management, bridging artificial organizational structures

Grid and Community Computing

Virtual allocation of hardware and software resources for any community slice. Resource optimization

Tagging Content

Collaborative Communities

Mash-ups with Context (Permissions/Function Security)

Shared Tools Design Patterns-Glorified Guidelines? Not if shared (JSF, Open Ajax donations) Not if embedded in tools (JDev) Making mash-ups and other Web 2.0 constructs easy to build for analysts vs. developers Allows user a greater degree of personalization in how they work IT Tools

Design Patterns-Glorified Guidelines?

Not if shared (JSF, Open Ajax donations)

Not if embedded in tools (JDev)

Making mash-ups and other Web 2.0 constructs easy to build for analysts vs. developers

Allows user a greater degree of personalization in how they work

IT Tools

Spectrum of Design Patterns Ability to Re-use Increases Quality, Consistency, Usability Style Sheet Icons Checkbox Colors Spacing Name&Address Header/Detail Tables Rich Export Search Collaboration Document Management Communities Presence Navigation Complex Tasks Guided Steps Notifications Questionnaires Work Areas Interruptions Size , Complexity, Utility Elements Components Services Paradigms

Design Pattern Example

Web 2.0 Content Integration-Visual Application Development

Editable and customizable business flows

Monitoring mash up and visualization

Enterprise Web 2.0 Best Practices The best of the consumer realm, with policy, security, and scale Literal translations from consumer to enterprise seldom successful Consider user needs (ethnography, wants and needs) Productivity vs. Social Goals (Enterprise/Consumer) Consider drivers (business goals and regulatory pressures vs. advertising and eyeballs) Open standards and flexible tools are the enabling paradigm for collaboration and content aggregation Users want to find…They do not care what is structured and what is unstructured data (Bridge) Collaboration with flexible and adaptable controls Good design makes or breaks enterprise or consumer features, regardless of fad vs. utility ratio……

The best of the consumer realm, with policy, security, and scale

Literal translations from consumer to enterprise seldom successful

Consider user needs (ethnography, wants and needs)

Productivity vs. Social Goals (Enterprise/Consumer)

Consider drivers (business goals and regulatory pressures vs. advertising and eyeballs)

Open standards and flexible tools are the enabling paradigm for collaboration and content aggregation

Users want to find…They do not care what is structured and what is unstructured data (Bridge)

Collaboration with flexible and adaptable controls

Good design makes or breaks enterprise or consumer features, regardless of fad vs. utility ratio……

<Insert Picture Here> User Experience at Oracle Over 200 usability engineers, designers, and support personnel 5 User Experience groups Global (India, UK, US) Usability labs occupying thousands of square feet, digital video, remote labs, and streaming servers. Corporate mandate, accountability, and UCD-inclusive development process Direct and Indirect connections to end users, decision makers, and a role during the formative stages of the software development process Integration mechanism for UX M&A More Info: http://ui.oracle.com and http://blogs.oracle.com/lukekowalski

Over 200 usability engineers, designers, and support personnel

5 User Experience groups

Global (India, UK, US) Usability labs occupying thousands of square feet, digital video, remote labs, and streaming servers.

Corporate mandate, accountability, and UCD-inclusive development process

Direct and Indirect connections to end users, decision makers, and a role during the formative stages of the software development process

Integration mechanism for UX M&A

More Info: http://ui.oracle.com and http://blogs.oracle.com/lukekowalski