AGENDA FOR TODAYIntroductions and networkingOverview for todayWhat do we mean by ‘making organisations more productive’Why User Experience is everythingWhat is your ACDT strategy?If you want it done; make it funUncovering opportunities in your business
THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY “Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.” (Flurry Analytics)
MAKING ORGANISATIONS MORE PRODUCTIVE The most signiﬁcant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees... (40% of workers will be mobile in less than two years*) *Gartner Symposium, San Francisco, Oct 24 2012
thinking about your business over the next 12 months, how would you rate the following priorities? thinking about your business over the next 12 months, how would you rate the following priorities?improving customer experience engaged workforce improving productivity increasing revenue 70 75 80 85 90 Telstra Productivity Indicator - 2012
My device gives mesuperpowers...A business’s greatest assetis its people. By leveragingpeople with the latest devicescreates innovation and ideas— keep your people in yourorganisation.
MAKING ORGANISATIONS MORE PRODUCTIVEThe convergence of mobile technologies, cloud computing, gamiﬁcation, data analytics and social media has established an innovation platform with unprecedented potential. (Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*) *Gartner Symposium, San Francisco, Oct 24 2012
According to IDC, by 2013, more than1.19 billion workers worldwide will beusing mobile technology, accounting for34.9% of the workforce.Source: Worldwide Mobile Worker Population 2009-2013 Forecast (IDC, 2009)
USER EXPERIENCE...is the way a person feels about using a product,system or service. User experience highlights theexperiential, aﬀective, meaningful and valuable aspectsof human-computer interaction.Wikipedia
who is more likely to purchase on their mobile?45% of guys have shopped using a mobile device, compared with just 34% of females (USamp Research - mobile shopping 2012 )
"Simplicity is the ultimate sophistication."Leonardo da Vinci
Amazon acquires Kiva for $775 million to bolster robotic workforce
what is your ACDT strategy?(amazon can’t do this strategy)
If you want it done,make it fun...Engagement meets collaboration.The emphasis of keeping it socialwith a gaming like experience —engage everyone.
WHAT IS GAMIFICATION Gamiﬁcation is the process ofapplying game mechanics to solve problems and engage users.
IF YOU WANT IT DONE...MAKE IT FUN By 2013, more than 50 percent of all social business initiatives will include an enterprise gamiﬁcation component¹. In March 2012, Scientiﬁc American reported that online gamers had achieved the ﬁrst crowd-sourced redesign of a protein ¹Gartner Enterprise Architecture Summit 2011
Sales Growth Productivity Service Delivery DiﬀerentiationMobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models andprofessionals to inﬂuence prospects people to share content with faster than ever before. Customers service experiences are appearingin new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomesessential in decision making. remotely complete tasks that are expect service in a timely manner… harder to ﬁnd, innovation is gainingMobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet andto access new markets, and attract front and back-oﬃce systems; by introducing new and exciting mobile applications are changingnew customers. redesign business processes; and ways to interact with and service customer demands by presenting collaborate. customers. new opportunities for business and government.
Mobile ﬁrst approach...Many business systems havebeen built around desktoptechnologies.We take a mobile-ﬁrst approachand bring them into alignment— build a better businessexperience.
THE ALIVE ENGAGEMENT PROCESS Focus Create Extend (Professional Services) (Software Development) (Managed Services) Plan Brief Prototype Design Build Deploy Market Manage Analyse01. 02. 03. 04. 05. 06. 07. 08.