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Raising the Mobility Quotient
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Raising the Mobility Quotient

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A synopsis of our MQWorx session. These are run in conjunction with our industry partners to help raise the awareness and understanding of the possibility of mobile...

A synopsis of our MQWorx session. These are run in conjunction with our industry partners to help raise the awareness and understanding of the possibility of mobile...

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  • 1. AGENDA FOR TODAYIntroductions and networkingOverview for todayWhat do we mean by ‘making organisations more productive’Why User Experience is everythingWhat is your ACDT strategy?If you want it done; make it funUncovering opportunities in your business
  • 2. YOUR OBJECTIVES FOR TODAY
  • 3. WHAT DO WE MEAN BY‘MAKING ORGANISATIONS MORE PRODUCTIVE’
  • 4. MAKING ORGANISATIONS MORE PRODUCTIVERight now, there’s no other technology in the world that 87% of the world’s population owns...
  • 5. March 6th, 2008
  • 6. THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY “Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.” (Flurry Analytics)
  • 7. MAKING ORGANISATIONS MORE PRODUCTIVE The most significant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees... (40% of workers will be mobile in less than two years*) *Gartner Symposium, San Francisco, Oct 24 2012
  • 8. thinking about your business over the next 12 months, how would you rate the following priorities? thinking about your business over the next 12 months, how would you rate the following priorities?improving customer experience engaged workforce improving productivity increasing revenue 70 75 80 85 90 Telstra Productivity Indicator - 2012
  • 9. My device gives mesuperpowers...A business’s greatest assetis its people. By leveragingpeople with the latest devicescreates innovation and ideas— keep your people in yourorganisation.
  • 10. MAKING ORGANISATIONS MORE PRODUCTIVEThe convergence of mobile technologies, cloud computing, gamification, data analytics and social media has established an innovation platform with unprecedented potential. (Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*) *Gartner Symposium, San Francisco, Oct 24 2012
  • 11. According to IDC, by 2013, more than1.19 billion workers worldwide will beusing mobile technology, accounting for34.9% of the workforce.Source: Worldwide Mobile Worker Population 2009-2013 Forecast (IDC, 2009)
  • 12. WHY USER EXPERIENCE IS EVERYTHING
  • 13. USER EXPERIENCE...is the way a person feels about using a product,system or service. User experience highlights theexperiential, affective, meaningful and valuable aspectsof human-computer interaction.Wikipedia
  • 14. THE SPECTRUM OF UX
  • 15. “WE WASTED 2 YEARS IN DEVELOPMENT EFFORT” - Mark Zuckerberg
  • 16. Total time spent using Mobile web v Apps 150 112.5minutes spent 75 per month(billions) 37.5 0 Mar 11 Jun 11 Sep 11 Dec 11 Mar 12 Source: Nielsen Smartphone Analytics
  • 17. “In any new system, the risk is always user engagement”Oliver Poss, Group Risk Manager, Lend Lease
  • 18. “No-one ever wants technology”Jon Duhig, Principal, User Experience - Stamford Interactive
  • 19. who is more likely to purchase on their mobile?45% of guys have shopped using a mobile device, compared with just 34% of females (USamp Research - mobile shopping 2012 )
  • 20. "Simplicity is the ultimate sophistication."Leonardo da Vinci
  • 21. Amazon acquires Kiva for $775 million to bolster robotic workforce
  • 22. what is your ACDT strategy?(amazon can’t do this strategy)
  • 23. If you want it done,make it fun...Engagement meets collaboration.The emphasis of keeping it socialwith a gaming like experience —engage everyone.
  • 24. WHAT IS GAMIFICATION Gamification is the process ofapplying game mechanics to solve problems and engage users.
  • 25. IF YOU WANT IT DONE...MAKE IT FUN By 2013, more than 50 percent of all social business initiatives will include an enterprise gamification component¹. In March 2012, Scientific American reported that online gamers had achieved the first crowd-sourced redesign of a protein ¹Gartner Enterprise Architecture Summit 2011
  • 26. TOTAL ENGAGEMENT Upgrades Bonus, attributes, multipliers accessory customizations, Tasks objectives, actions, progress bars Rewards Ranking Achievements, Points, Status, leader-boards,Virtual goods & currency leagues, social
  • 27. GAME MECHANICS• Achievements • Infinite Gameplay• Appointments • Levels• Behavioral Momentum • Loss Aversion• Blissful Productivity • Lottery• Bonuses • Ownership• Cascading Information Theory • Points• Combos • Progression• Community Collaboration • Quests• Countdown • Reward Schedules• Discovery • Status• Epic Meaning • Urgent Optimism• Free Lunch • Virality
  • 28. GAME MECHANICS• Achievements • Infinite Gameplay• Appointments • Levels• Behavioral Momentum • Loss Aversion• Blissful Productivity • Lottery• Bonuses • Ownership• Cascading Information Theory • Points• Combos • Progression• Community Collaboration • Quests• Countdown • Reward Schedules• Discovery • Status• Epic Meaning • Urgent Optimism• Free Lunch • Virality
  • 29. HOW TO UNCOVER OPPORTUNITIES IN YOUR BUSINESS
  • 30. Sales Growth Productivity Service Delivery DifferentiationMobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models andprofessionals to influence prospects people to share content with faster than ever before. Customers service experiences are appearingin new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomesessential in decision making. remotely complete tasks that are expect service in a timely manner… harder to find, innovation is gainingMobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet andto access new markets, and attract front and back-office systems; by introducing new and exciting mobile applications are changingnew customers. redesign business processes; and ways to interact with and service customer demands by presenting collaborate. customers. new opportunities for business and government.
  • 31. Mobile first approach...Many business systems havebeen built around desktoptechnologies.We take a mobile-first approachand bring them into alignment— build a better businessexperience.
  • 32. THE ALIVE ENGAGEMENT PROCESS Focus Create Extend (Professional Services) (Software Development) (Managed Services) Plan Brief Prototype Design Build Deploy Market Manage Analyse01. 02. 03. 04. 05. 06. 07. 08.
  • 33. WIREFRAMES Wireframe 1.1 & 1.1a – Wireframe 1.2 & 1.2a –Wireframe 1.0 – Job search Search results & save search Job detail and Share
  • 34. NEED SOME MORE IDEAS?
  • 35. Real time risk management. Largest integrated audit platform of its kind.3 x increase in productivity. Winner - best in field services application!
  • 36. Event Manager. Event risk management. Increase in productivity. Captured business process.
  • 37. Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.
  • 38. Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of AgedCare Residential facilities in Australia
  • 39. The first Australian football code app. #1 app in Australia and NZ and the most downloaded sportingapp on iTunes until that time.
  • 40. Integrated desktop and mobile ecosystem; real time messaging and expectation management.50% reduction in service costs.
  • 41. Enterprise conference platform. Connecting people and stories.37 global events, 1,000 speakers, 10,000 attendees.
  • 42. IN CLOSINGmobility is about giving your people superpowers!
  • 43. IN CLOSINGuser experience is everything...
  • 44. IN CLOSINGyou can do anything on a mobile device...don’t
  • 45. GIVE TO GETDrop us your business cardWe will send you a list of all demo apps
  • 46. THANK YOU P. +61 2 9460 3307 | F. + 61 2 9460 4440ALIVEMOBILE.COM | BUILDING 6, 5 HOLT STREET MCMAHONS POINT | NSW | AUSTRALIA | 2060

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