AGENDA FOR TODAYIntroductions and networkingOverview for todayWhat do we mean by ‘making organisations more productive’Why User Experience is everythingWhat is your ACDT strategy?If you want it done; make it funUncovering opportunities in your business
SOME HOUSEKEEPINGLet’s keep the discussion openSlides will be made available to all here todayLuke can be reached firstname.lastname@example.org or @lukeridesEnjoy the next 2 hours!
THE FASTEST GROWING CONSUMER TECHNOLOGY IN HISTORY “Compared to recent technologies, smart device adoption is being adopted 10X faster than that of the 80s PC revolution, 2X faster than that of 90s Internet Boom and 3X faster than that of recent social network adoption.” (Flurry Analytics)
MAKING ORGANISATIONS MORE PRODUCTIVE The most signiﬁcant opportunities for leveraging the use of mobile technologies in business lie in the hands of your employees... (40% of workers will be mobile in less than two years*) *Gartner Symposium, San Francisco, Oct 24 2012
thinking about your business over the next 12 months, how would you rate the following priorities? thinking about your business over the next 12 months, how would you rate the following priorities?improving customer experience engaged workforce improving productivity increasing revenue 70 75 80 85 90 Telstra Productivity Indicator - 2012
My device gives mesuperpowers...A business’s greatest assetis its people. By leveragingpeople with the latest devicescreates innovation and ideas— keep your people in yourorganisation.
MAKING ORGANISATIONS MORE PRODUCTIVEThe convergence of mobile technologies, cloud computing, gamiﬁcation, data analytics and social media has established an innovation platform with unprecedented potential. (Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*) *Gartner Symposium, San Francisco, Oct 24 2012
USER EXPERIENCE...is the way a person feels about using a product,system or service. User experience highlights theexperiential, aﬀective, meaningful and valuable aspectsof human-computer interaction.Wikipedia
who is more likely to purchase on their mobile?45% of guys have shopped using a mobile device, compared with just 34% of females (USamp Research - mobile shopping 2012 )
"Simplicity is the ultimate sophistication."Leonardo da Vinci
Amazon acquires Kiva for $775 million to bolster robotic workforce
what is your ACDT strategy?(amazon can’t do this strategy)
If you want it done,make it fun...Engagement meets collaboration.The emphasis of keeping it socialwith a gaming like experience —engage everyone.
WHAT IS GAMIFICATION Gamiﬁcation is the process ofapplying game mechanics to solve problems and engage users.
IF YOU WANT IT DONE...MAKE IT FUN By 2013, more than 50 percent of all social business initiatives will include an enterprise gamiﬁcation component¹. In March 2012, Scientiﬁc American reported that online gamers had achieved the ﬁrst crowd-sourced redesign of a protein ¹Gartner Enterprise Architecture Summit 2011
Sales Growth Productivity Service Delivery DiﬀerentiationMobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models andprofessionals to inﬂuence prospects people to share content with faster than ever before. Customers service experiences are appearingin new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomesessential in decision making. remotely complete tasks that are expect service in a timely manner… harder to ﬁnd, innovation is gainingMobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet andto access new markets, and attract front and back-oﬃce systems; by introducing new and exciting mobile applications are changingnew customers. redesign business processes; and ways to interact with and service customer demands by presenting collaborate. customers. new opportunities for business and government.
Mobile ﬁrst approach...Many business systems havebeen built around desktoptechnologies.We take a mobile-ﬁrst approachand bring them into alignment— build a better businessexperience.
THE ALIVE ENGAGEMENT PROCESS Focus Create Extend (Professional Services) (Software Development) (Managed Services) Plan Brief Prototype Design Build Deploy Market Manage Analyse01. 02. 03. 04. 05. 06. 07. 08.
STRATEGIC ALIGNMENT Vision Let us Entertain You Strategic Themes THE MAIN THING — Grow our business THE BIG STORY — Deliver memorable entertainment expereinces Capital plan – Improve our ﬁnancial Maximise Maximise Employee quality Key Goals and business acumen electronic proﬁt table games proﬁt and engagement Customer engagement hospitality, food and beverage Mobile Vision Mobility as the basis for optimisation, growth and alignment to Acme’s business strategy Disconnect the need for Enhance staﬀ processes through Staﬀ complete tasks naturally, Simplify staﬀ interactions that Systems that enhance the attendants and slot techs tools that they use ‘on the ﬂoor’ working with tools that improve provide a superior, game world-class dining nightlife Unchained Workforce to have ﬁxed locations. their quality and engagement changing customer service and hotel product that is Make them fully mobile expected from Acme Flexible options such as Improve VIP and IRB processes Frees up staﬀ to focus on Seamless experience for the Provide a complete integrated “free play” on mobiles or and optimisation of business providing optimal service customer across business experience across all divisionalTheme Alignment Customer Mobility in-room gambling touchpoints divisions, properties or brands touchpoints Tools to enable timely, Provide live and timely analytics Improve labour management. Using data from every customer Mobile Business dynamic reporting and of slots and EGM’s Optimise rostering and cost touchpoint to provide live, up to improve business decision reductions date proﬁling Intelligence making Product lifecycle Slot techs able to access details Support for a BYOD strategy to Investment into infrastructure management and about an EGM at a glance improve employee engagement support to ensure mobility is Optimise Mobile IT Ops provisioning positioned as a strategic advantage Find and exploit new business Delivery of mobile experiences Optimise processes and business Provide a desirable work Unique experience lounges Experience innovation within models and revenue streams on property through mobile workﬂow through mobile devices environment, particularly for and engagement at an hotels and restaurants powered Futurising Acme through emerging mobile devices and non-traditional and the mobile workforce future generation of customer unprecedented level through mobiles technologies interfaces facing staﬀ
ROADMAP – 2 YEARS FY12 FY13 – 1st Half FY13 – 2nd Half FY14 – 1st Half UNCHAINED WORKFORCE Mobile Based Hotel & Rest Booking Slot Analytics Patron Tracking NSW/SEQ Staﬀ Mobility – PaySlips & pword reset Staﬀ Mobility – Workﬂow & Leave Location based Staﬀ Assignment Acme Concierge PoC Acme Concierge R1 Acme Concierge R2 Staﬀ Mobility – Business Functions CUSTOMER MOBILITY AR Mobile Rich Mobile: Aug Reality, 360 Video Star m. site Marquee m. site Property based apps (iPhone/Android) Marquee Q Jumper All Properties – mobile m. site Deep Social Integration NFC, QR Codes Property Wayﬁnder (PoC) Acme App Acme VIP Concierge iPod Gift Mobility Oﬀers In-Room mobility MOBILE BIThemes Cognos 10 Mobile Reporting Location Based Analytics Mobile DOR Platform Standardisation Event Push Notiﬁcations Cognos 10 DOR OnDemand Live Analytics Deep Customer Intelligence OPTIMISED MOBILE OPS Mobile BYOD Mobile Iron All Managed Devices on Mobile Iron Device Catalog Refresh FUTURISING ACME Augmented Reality Translator Interactive Surfaces In Building Location Finding 360 Virtual Video Experience Kiosk of the Future SUPPORTING INFRASTRUCTURE Cisco NCS In-building location (meridian) iPod Touch as the Device Mobile Systems Monitoring Redundancy & Failover Improve WiFi Density iOS as the Standard Platform Soft-phones on Devices